Hello! Enjoy Monday's Daily PR Brief - January 31, 2022
Read some of today's best PR and Comms industry news clips:
Key Questions For Companies Wanting To Do A Publicity Stunt (Forbes - January 31, 2022)
PR's Top Pros Talk: Michael Kempner (O'Dwyer's - January 31, 2022) [VIDEO]
6 PR leadership lessons from the ski slopes (PR Daily - January 28, 2022)
The Rise of a New Era of Reputation Management (Spin Sucks - January 31, 2022)
Why awards matter! (PRmoment (UK) - January 25, 2022)
Worldcom PR: Leaders must be purpose-driven to meet main challenges of 2022 and beyond (Agility PR Solutions - January 31, 2022)
What PR pros need to know about passwords and cybersecurity awareness (Axia Public Relations - January 30, 2022) [VIDEO]
PR Masters Series Podcast, Episode #59 – Margery Kraus, Founder & Executive Chairman, APCO Worldwide (CommPro (UK) - January 26, 2022) [PODCAST]
PR Firms Cannot Avoid Latest Retreat From Globalisation (PRovoke Media - January 31, 2022)
Cutting The Jargon In Ad Tech PR (Crenshaw Communications - January 31, 2022)
Summary Section:
Key Questions For Companies Wanting To Do A Publicity Stunt
By Forbes Agency Council
Forbes - January 31, 2022
If clients want to plan a publicity stunt, for example, it’s up to their agency partners to ask the right questions to ensure it will have the desired impact before attempting to develop one.
PR's Top Pros Talk: Michael Kempner [VIDEO]
By Steve Barnes
O'Dwyer's - January 31, 2022
According to MikeWorldWide founder and CEO Michael Kempner, one of the biggest changes in the communications industry over recent years is the growing importance of reputation and purpose.
6 PR leadership lessons from the ski slopes
By Alexis Anderson
PR Daily - January 28, 2022
The boardroom could benefit from the fresh alpine air—and the many lessons embedded in the popular winter sport.
The Rise of a New Era of Reputation Management
By Scott Baradell
Spin Sucks - January 31, 2022
The Stan Richards racist comment that almost undid his agency is a great example of how reputation management is constantly changing in today's world.
Why awards matter!
PRmoment (UK) - January 25, 2022
PRmoment founder Ben Smith caught up with Manifest CEO Alex Myers about why Manifest enter PR Awards.
Worldcom PR: Leaders must be purpose-driven to meet main challenges of 2022 and beyond
By Richard Carufel
Agility PR Solutions - January 31, 2022
Diversity, Equity, and Inclusion (DEI) was the most talked about topic in December 2021, according to new research from the Worldcom Public Relations Group. Retaining talent had the second-highest level of leader attention in Worldcom's Engagement Monitor, but saw the second-largest decline in leader confidence since November—down 1.33 percent—showing a continuing decline since September.
What PR pros need to know about passwords and cybersecurity awareness [VIDEO]
By Bre Chamley
Axia Public Relations - January 30, 2022
If you're a PR pro or not, use these tips to create strong passwords and prevent them from falling into the hands of malicious actors.
PR Masters Series Podcast, Episode #59 – Margery Kraus, Founder & Executive Chairman, APCO Worldwide [PODCAST]
CommPro (UK) - January 26, 2022
Today's special guest is Margery Kraus, Founder & Executive Chairman, APCO Worldwide. Ms. Kraus has deep expertise in providing strategic counsel on issue based communication, crisis management, market entry, and corporate reputation across diverse industry groups.
PR Firms Cannot Avoid Latest Retreat From Globalisation
By Arun Sudhaman
PRovoke Media - January 31, 2022
The era of imperial agency expansion may have come to a necessary conclusion, but the prospect of a less global world is one that the PR industry should probably take more seriously.
Cutting The Jargon In Ad Tech PR
By Hannah Kasoff
Crenshaw Communications - January 31, 2022
Ad tech can use some very technical phrases most people do not fully understand. Take a deeper dive into common phrases ad tech PR pros use and their meaning.
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