Hi! Check out today's Daily PR Brief - January 27, 2022
Read some of today's best PR and Comms industry news clips:
What Is Paid Media Really? (Forbes - January 27, 2022)
How to Overcome the Top Cause of Poor Communication In the Workplace (Inc. - January 27, 2022)
When a Product Recall Becomes a Crisis (O'Dwyer's - January 27, 2022)
How PR pros can land coverage with new online outlet 'Grid' (PR Daily - January 26, 2022)
Sports World Examples Emphasize Need for Listening (PRNEWS - January 26, 2022)
Good and Bad PR: From the depths of Boris Johnson's week to the heights of NASA's (PRmoment (UK) - January 27, 2022)
The multiple ways the gig economy could save the PR agency business model (Agility PR Solutions - January 26, 2022)
The Public Relations Magic of Moss Kendrix (CommPro (UK) - January 26, 2022)
Why your internal business policies are becoming a reputational threat (and what you can do about it) (Media First (UK) - January 27, 2022)
Ogilvy Promotes Devika Bulchandani To Global President (PRovoke Media - January 25, 2022)
Summary Section:
What Is Paid Media Really?
By Nancy A Shenker, Founder & CEO, theONswitch & nunu ventures
Forbes - January 27, 2022
The lines have become very blurry, and despite very specific advertising guidelines, one can never really tell what’s product placement and paid endorsement versus true, unbiased editorial coverage.
How to Overcome the Top Cause of Poor Communication In the Workplace
By Lawrese Brown
Inc. - January 27, 2022
Learn how to better lead depending on your workplace communication style.
When a Product Recall Becomes a Crisis
By Alexa Miller and Bob Josephson
O'Dwyer's - January 27, 2022
No company wants to introduce a product to the market that might later be recalled, but being prepared for that exact scenario is essential in the course of protecting an organization's reputation. Product recalls are a unique type of incident, one that combines regulatory oversight, legal liability, operational challenges and reputational threats.
How PR pros can land coverage with new online outlet 'Grid'
By Ted Kitterman
PR Daily - January 26, 2022
The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts.
Sports World Examples Emphasize Need for Listening
By Nicole Schuman
PRNEWS - January 26, 2022
Enacting social listening, as well as monitoring consumer sentiment and timely issues, can prevent a small spark of doubt from burning out of control.
Good and Bad PR: From the depths of Boris Johnson's week to the heights of NASA's
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - January 27, 2022
As we stagger beautifully towards the end of what has been a very Dry January for many, let's take a moment to celebrate the Good PR of the week and commiserate the Bad PR of the last seven days.
The multiple ways the gig economy could save the PR agency business model
By Jessica Perkins
Agility PR Solutions - January 26, 2022
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model. However, the PR industry wasn't prepared for such an influx in business.
The Public Relations Magic of Moss Kendrix
CommPro (UK) - January 26, 2022
Moss Kendrix (1917-1989) was one of history's most influential professionals in American advertising and public relations. Thanks to Kendrix, we no longer see degrading, stereotypical and offensive Black images in the advertising or the packaging of consumer products, like Aunt Jemima, Uncle Ben's and Cream of Wheat.
Why your internal business policies are becoming a reputational threat (and what you can do about it)
By Adam Fisher
Media First (UK) - January 27, 2022
While things like natural disasters, workplace accidents and, more recently, data breaches tend to be put forward as likely crisis scenarios and high-risk factors, more and more companies are finding the factors driving them into the spotlight are changing.
Ogilvy Promotes Devika Bulchandani To Global President
By Diana Marszalek
PRovoke Media - January 25, 2022
Devika Bulchandani will continue to serve as Ogilvy's North America CEO in addition to global president.
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