Hi, peruse Wednesday's Daily PR Brief - December 22, 2021
Read some of today's best PR and Comms industry news clips:
Taylor Swift's Lessons for Communicators (PRSay - December 22, 2021)
Five Tips For Creating Motivating Content That's Human At Its Core (Forbes - December 22, 2021)
PR industry leaders share what's next for DE&I tactics (PR Daily - December 22, 2021)
8 lessons communicators learned in 2021 (Ragan - December 22, 2021)
Media coverage essentials—3 key components of pitching strategy (Agility PR Solutions - December 22, 2021)
Rebrands, bans, and vaccines: The PR wins and sins of 2021 (InsideOut Public Relations (Australia) - December 22, 2021)
What Does the Future Hold? (HMA Public Relations - December 22, 2021) [PODCAST]
Marketers and data privacy with Sharon Toerek (Axia Public Relations - December 22, 2021) [PODCAST]
Sustainability, Healthcare and Innovation: Reasons to be Optimistic About 2022 (FischTank PR - December 21, 2021)
Summary Section:
Taylor Swift's Lessons for Communicators
By Brooke Metz
PRSay - December 22, 2021
Whether you're a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals.
Five Tips For Creating Motivating Content That's Human At Its Core
By Mollie Barnett
Forbes - December 22, 2021
Marketing communication, at its core, creates relationships with your business through non-personal interactions for shorter sale cycles; however, it is still a human interaction, so it’s important to make sure the value is there.
PR industry leaders share what's next for DE&I tactics
PR Daily - December 22, 2021
The PR Daily Leadership Network has a new report on what is working and what shortcomings must be addressed when it comes to creating an inclusive and equitable workplace.
8 lessons communicators learned in 2021
By Rebecca Shaffer
Ragan - December 22, 2021
The value of communications has never been clearer than it has this year. Specifically, leaders relied on their comms pros to move their organizations from a state of constant crisis communications towards more stable, reliable messaging. Here are eight communications practices that will serve you well in 2022.
Media coverage essentials—3 key components of pitching strategy
By Ronn Torossian, CEO of 5WPR
Agility PR Solutions - December 22, 2021
Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way that will attract the attention of both that outlet as well as their audience.
Rebrands, bans, and vaccines: The PR wins and sins of 2021
InsideOut Public Relations (Australia) - December 22, 2021
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic, some organisations managed to win us over while others caused a stir in their big PR sins.
What Does the Future Hold? [PODCAST]
By Abbie Fink
HMA Public Relations - December 22, 2021
Planning your 2022 communications strategy? Find out what to expect in this episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
Marketers and data privacy with Sharon Toerek [PODCAST]
Axia Public Relations - December 22, 2021
Host Jason Mudd and guest Sharon Toerek discuss how marketers can set a foundation of respect for consumers and for the law through data privacy considerations.
Sustainability, Healthcare and Innovation: Reasons to be Optimistic About 2022
By Eric Fischgrund
FischTank PR - December 21, 2021
Thoughts on sustainability, healthcare / health & wellness, youth, technology, innovation and a positive mindset moving us forward in 2022.
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