Please enjoy today's Daily PR Brief - December 21, 2021
Read some of today's best PR and Comms industry news clips:
20 PR and Marketing Predictions for 2022 (Sword and the Script - December 21, 2021)
Social Media's Important Role In Creating Long-Lasting Digital Connections (Forbes - December 21, 2021)
Navigating Labor Shortages and Rising Costs (O'Dwyer's - December 20, 2021)
5 films to help you think like a journalist (PR Daily - December 21, 2021)
The Crisis Lessons of 2021: Truth, Empathy and Promptnesss (PRNEWS - December 21, 2021)
Tech PR's tug of war: The battle of brand vs. product (Agility PR Solutions - December 20, 2021)
Why 'it's PR, not ER' has never rung truer (Babel - December 21, 2021)
The spokespeople and media interviews that stood out in 2021 (Media First (UK) - December 21, 2021)
What Media Strategies Are Here To Stay For 2022? (CommPro (UK) - December 20, 2021)
Social Media Tactics To Leave Behind In 2021 (Crenshaw Communications - December 21, 2021)
Summary Section:
20 PR and Marketing Predictions for 2022
By Frank Strong
Sword and the Script - December 21, 2021
Professionals across the globe share analysis and perhaps aspiration in offering up PR and marketing predictions for 2022.
Social Media's Important Role In Creating Long-Lasting Digital Connections
By Niki Hall, Chief Marketing Officer at Contentsquare
Forbes - December 21, 2021
As organizations strive for seamless, multichannel journeys, they should use social channels as a way to get customers to dive deeper into their brands’ content as part of the overall strategy.
Navigating Labor Shortages and Rising Costs
By Dominic Rovano, Partner at Janover LLC
O'Dwyer's - December 20, 2021
The COVID-19 pandemic has upended labor market dynamics, creating an economy-wide shortage of workers. For public relations and marketing firms, wages are the single biggest cost, and rising labor costs are hitting them hard.
5 films to help you think like a journalist
By Jim Ylisela
PR Daily - December 21, 2021
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy. Here are five of my favorite journalism movies that offer great tips on reporting and writing.
The Crisis Lessons of 2021: Truth, Empathy and Promptnesss
By Deborah Hileman
PRNEWS - December 21, 2021
We expected good things from 2021. Instead, it delivered large doses of frustrating virus protocols, political turmoil, mistrust, disinformation and reputation gaffes. Classic PR blunders generated headlines when leaders failed to learn from history. Here are a few cautionary tales as we look to 2022.
Tech PR's tug of war: The battle of brand vs. product
By Karyn Barr and Jordan Fischler
Agility PR Solutions - December 20, 2021
Every company has a technology story. That's a given, especially when tech underlies all that we do—from the ways we work to what we eat to how we communicate, learn and give back. Whether by circumstance or intention, tech is now our societal, emotional and operational backbone.
Why 'it's PR, not ER' has never rung truer
By Ed Bell
Babel - December 21, 2021
For many in PR, on the rare occasion something happens that feels truly catastrophic, your line manager will usually sidle up to you and tell you how they did much worse once to a much scarier client/journalist and that "don't forget it's PR, not ER".
The spokespeople and media interviews that stood out in 2021
By Adam Fisher
Media First (UK) - December 21, 2021
We’ve already brought you our guide through the worst interviews of the year. But what about those that went well?
What Media Strategies Are Here To Stay For 2022?
By Austin Rotter
CommPro (UK) - December 20, 2021
It's that time of the year as marketers and PR professionals begin planning projects for 2022. Their eyes are focused on the upcoming media strategies that will be most prevalent in the year to follow. If the current pandemic has taught the industry anything over the last 2 years, these individuals must keep a constant eye on the ever-evolving media landscape in order to best serve their clients and businesses.
Social Media Tactics To Leave Behind In 2021
By Taylor Carroll
Crenshaw Communications - December 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.