Hello! Please enjoy your Daily PR Brief - December 20, 2021
Read some of today's best PR and Comms industry news clips:
Cream Cheese Crisis Becomes An Opportunity For Kraft's Philadelphia Brand (CommPro (UK) - December 19, 2021)
11 Tech Trends That Will Impact Professional Communications In 2022 (Forbes - December 20, 2021)
PR Predictions for 2022 from the PRNEWS Team (PRNEWS - December 20, 2021)
Staying Abreast of Cutting-Edge PR Practices: How to Integrate New Theory Into What We Do Daily (Institute for Public Relations - December 17, 2021)
For Successful DE&I, Include People with Different Ideas and Perspectives (PRSay - December 20, 2021)
These 4 freelance writer newsletters share PR opportunities (PR Couture (UK) - November 18, 2021)
PR in 2022: 4 predictions for the year ahead (Agility PR Solutions - December 20, 2021)
Best Practices for Twitter in 2022 - Tips From A Social Media Firm (BLND Public Relations - December 16, 2021)
Supporting Black Business Owners With Communications (PRovoke Media - December 17, 2021) [PODCAST]
PR's Top Pros Talk: Mark Locastro (O'Dwyer's - December 20, 2021) [VIDEO]
Summary Section:
Cream Cheese Crisis Becomes An Opportunity For Kraft's Philadelphia Brand
By Tom Madden, Founder & CEO, TransMedia Group
CommPro (UK) - December 19, 2021
As a PR and marketing aficionado, I have to salute Kraft Heinz for not letting a cream cheese crisis go to waste.
11 Tech Trends That Will Impact Professional Communications In 2022
By Forbes Communications Council
Forbes - December 20, 2021
While every industry is bound to be affected by technology trends that continue to emerge in the new year, those working in the field of professional communications stand to feel the impact of recent technological advances, developments and use cases more than others.
PR Predictions for 2022 from the PRNEWS Team
PRNEWS - December 20, 2021
It's fun to make bold predictions. Yet so many things move incrementally rather than in large leaps. Look at the predictions we made in late 2019, for 2020.
Staying Abreast of Cutting-Edge PR Practices: How to Integrate New Theory Into What We Do Daily
By Olivia Kresic
Institute for Public Relations - December 17, 2021
The science that supports the practice of public relations continues to grow exponentially, both due to the work of our esteemed public relations colleagues in academia, and educators from related disciplines including the behavioral and communication sciences.
For Successful DE&I, Include People with Different Ideas and Perspectives
By Facundo Luque
PRSay - December 20, 2021
PRSA's Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies.
These 4 freelance writer newsletters share PR opportunities
By Charlotte Couturier, Charlotte Rose
PR Couture (UK) - November 18, 2021
Freelance editors share story needs with PR Professionals via newsletters. Discover four lifestyle-focused writers you want in your inbox.
PR in 2022: 4 predictions for the year ahead
By John McCartney
Agility PR Solutions - December 20, 2021
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it.
Best Practices for Twitter in 2022 - Tips From A Social Media Firm
BLND Public Relations - December 16, 2021
From our social media firm to you, here are the top Twitter practices for 2022 to keep your audience engaged and coming back for more.
Supporting Black Business Owners With Communications [PODCAST]
PRovoke Media - December 17, 2021
Last summer, Verizon and Goodie Nation, an organization that supports Black business owners, partnered on an effort to help Good Nation's members grow through communications strategies. In this PRovoke Podcast, Verizon storytelling leader Diane Alvear and Goodie Nation founder Joey Womack discussed the program's successes in boosting participants' startups.
PR's Top Pros Talk: Mark Locastro [VIDEO]
By Steve Barnes
O'Dwyer's - December 20, 2021
SmartAsset director of public relations Mark Locastro's path from behind-the-scenes PR manager to a internal spokeperson role taught him several lessons about how to attract earned media and promote consumer engagement.
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