Hello, your Daily PR Brief is here - December 16, 2021
Read some of today's best PR and Comms industry news clips:
How Peloton disarmed critics and hit a PR home run (PR Daily - December 15, 2021)
Three Ways To Jeopardize Your Chances Of Getting Promoted (And What To Do Instead) (Forbes - December 16, 2021)
PR's Top Pros Talk: Gloria Janata (O'Dwyer's - December 15, 2021) [VIDEO]
2021 Headlines that Young and Experienced PR Pros Can Learn From (PRNEWS - December 16, 2021)
An analysis of the causes of PR's talent shortfall (PRmoment (UK) - December 16, 2021)
5 career-boosting tips for students majoring in public relations (Agility PR Solutions - December 16, 2021)
Only 8% of PR Pitches Get Picked Up (Axia Public Relations - December 16, 2021)
2021 – A year in crisis (Media First (UK) - December 16, 2021)
13 Public Relations Statistics Summarizing 2021 (Sword and the Script - December 16, 2021)
The West Wing – Communications and Leadership (Influence (UK) - December 16, 2021)
Study: Gen Zers Are Not Who We Think They Are (PRovoke Media - December 15, 2021)
Summary Section:
How Peloton disarmed critics and hit a PR home run
By Dustin Siggins
PR Daily - December 15, 2021
The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.
Three Ways To Jeopardize Your Chances Of Getting Promoted (And What To Do Instead)
By Mason Burchette, Director of Marketing & Development at Best Buy Metals
Forbes - December 16, 2021
I contend that if you put these principles into practice, you could find yourself becoming the “lucky” person at your company within the next several months or years.
PR's Top Pros Talk: Gloria Janata [VIDEO]
By Steve Barnes
O'Dwyer's - December 15, 2021
"Corporate Social Responsibility is a term that's been around for a really long time," TogoRun president and CEO Gloria Janata tells Doug Simon, "and it speaks to the idea that corporations are doing what they need to do to make sure that they're supporting certain aspects of the communities that they're working in."
2021 Headlines that Young and Experienced PR Pros Can Learn From
By Arthur Solomon
PRNEWS - December 16, 2021
A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.
An analysis of the causes of PR's talent shortfall
By Rohan Shah, Co-founder and Managing Director at Reuben Sinclair
PRmoment (UK) - December 16, 2021
Talent right now? One word: scarce! I know that really doesn't help in finding a solution, but it should provide comfort if you're finding recruitment challenging. The PR market like many others is seeing a definite shortage of talent particularly across mid to senior level positions.
5 career-boosting tips for students majoring in public relations
By Kevin Gardner
Agility PR Solutions - December 16, 2021
If you or someone you know is majoring in public relations in college, there are many opportunities out there. You should do your research on the different types of PR and how broad the industry can be.
Only 8% of PR Pitches Get Picked Up
Axia Public Relations - December 16, 2021
A recent study by Propel, a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage.
2021 – A year in crisis
By Adam Fisher
Media First (UK) - December 16, 2021
It has been another challenging year, hasn’t it? And while it has felt closer to normal than the previous 12 months, covid has never strayed far from the centre of attention.
13 Public Relations Statistics Summarizing 2021
By Frank Strong
Sword and the Script - December 16, 2021
Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year's end, we go back through all of the PR statistics for a year-end roundup piece. The exercise is a useful reflection on what's transpired during the year, and perhaps, gives us an azimuth for the next one.
The West Wing – Communications and Leadership
By James Knight
Influence (UK) - December 16, 2021
When Martin Sheen played fictional US President Jed Bartlet, he showed leadership and expertise communication.
Study: Gen Zers Are Not Who We Think They Are
By Diana Marszalek
PRovoke Media - December 15, 2021
Research from Edelman shows that Gen Zers don't want to be influencers and aren't out to cancel brands.
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