Hi, Thursday's Daily PR Brief is attached - December 9, 2021
Read some of today's best PR and Comms industry news clips:
Human Contact Drives Consumer Buys (O'Dwyer's - December 9, 2021)
PR Daily Awards 2021 Winners (Ragan - December 9, 2021)
HuffPost Bureau Chief Talks Exclusives, Do's and Don't's of Pitching (PRNEWS - December 9, 2021)
PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions (PRGN - December 8, 2021)
ESG in practice: Companies are setting environmental goals, but measurement remains a challenge (Agility PR Solutions - December 9, 2021)
How to boost HR effectiveness with Molly Eyerman (Axia Public Relations - December 9, 2021) [PODCAST]
2021 Review: Top 10 Longreads (PRovoke Media - December 9, 2021)
Should we be de-prioritizing engagements in 2022? (Communications Conversations - December 9, 2021)
PR Masters Series Podcast, Episode #56 – Jano Cabrera, Vice President, Chief Communications Officer, General Mills (CommPro - December 8, 2021) [PODCAST]
Why making virtual events fun is such a drag (PR Daily - December 9, 2021)
Summary Section:
Human Contact Drives Consumer Buys
By Steve Barnes
O'Dwyer's - December 9, 2021
While digital channels may be in the driver's seat in today's marketplace, the need for human contact is still a key factor in determining consumer purchase decisions, according to a new study from customer engagement platform Khoros.
PR Daily Awards 2021 Winners
Ragan - December 9, 2021
Ragan’s PR Daily Awards winners represent the people, teams and organizations whose campaigns, partnerships and projects helped build awareness of or raise funds for important causes, initiatives, organizations and programs.
HuffPost Bureau Chief Talks Exclusives, Do's and Don't's of Pitching
By Seth Arenstein
PRNEWS - December 9, 2021
Should you pitch the same story to multiple reporters at a media outlet? HuffPost D.C. bureau chief Amanda Terkel offers her view.
PRGN 2021 Best Practice Awards: Top Winners Represent All Three Regions
PRGN - December 8, 2021
The Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe.
ESG in practice: Companies are setting environmental goals, but measurement remains a challenge
By Richard Carufel
Agility PR Solutions - December 9, 2021
Although nearly 80 percent of companies in a new survey have identified and adopted environmental performance goals beyond what regulations require, fewer than half measure their company's performance against those goals—and in some cases are experiencing challenges implementing them, according to a new survey of top decision-makers by law firm Crowell & Moring.
How to boost HR effectiveness with Molly Eyerman [PODCAST]
By On Top of PR
Axia Public Relations - December 9, 2021
In this episode of On Top of PR, host Jason Mudd and guest Molly Eyerman discuss how to boost HR effectiveness in order to recruit, manage, and retain top talent.
2021 Review: Top 10 Longreads
By Arun Sudhaman
PRovoke Media - December 9, 2021
Our best longreads of the year offer an invaluable microcosm of the issues that dominated public relations thinking during another year of turbulence, covering such areas as neurodiversity, the future of work, systemic racism and the PR industry's enduring value.
Should we be de-prioritizing engagements in 2022?
By Arik Hanson
Communications Conversations - December 9, 2021
That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case.
PR Masters Series Podcast, Episode #56 – Jano Cabrera, Vice President, Chief Communications Officer, General Mills [PODCAST]
CommPro - December 8, 2021
Today's special guest is Jano Cabrera Vice President, Chief Communications Officer, General Mills.
Why making virtual events fun is such a drag
By Curtis Sparrer
PR Daily - December 9, 2021
As patience is wearing thin for the umpteenth Zoom meeting, here’s one PR pro’s idea of how to give virtual gatherings a makeover.
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