Greetings, your Daily PR Brief is here - December 7, 2021
Read some of today's best PR and Comms industry news clips:
16 Experts Share Language Usages To Avoid In Professional Communications (Forbes Communications Council - December 7, 2021)
Disney Names Geoff Morrell Communications Chief (The Hollywood Reporter - December 7, 2021)
3 strategies PR pros can use with the rise of the metaverse (PR Daily - December 7, 2021)
Don't Fire 900 Employees in 3 Minutes on Zoom (PRNEWS - December 7, 2021)
Step-by-Step Process to Starting Your Own PR Firm (Spin Sucks - December 7, 2021)
Creating Original and Personalized PR Campaign's (5W Public Relations - December 7, 2021)
How the right internal comms strategy can help you to retain employees (PRmoment (UK) - December 7, 2021)
A third of CMOs don't trust their marketing data—or their analysts (Agility PR Solutions - December 7, 2021)
Study Finds Wide Racial Pay Gap In Influencer Marketing (PRovoke Media - December 6, 2021)
Five Pro Media Relations Tips (Landis Communications - December 6, 2021)
Three things PR pros can learn from the Grinch (Media Update (South Africa) - December 7, 2021)
Summary Section:
16 Experts Share Language Usages To Avoid In Professional Communications
Forbes Communications Council - December 7, 2021
Some types of messaging and language aren't appropriate to use in professional communications and presentations and won't help you get your point across.
Disney Names Geoff Morrell Communications Chief
By Kim Masters
The Hollywood Reporter - December 7, 2021
The Walt Disney Co. plans to name Geoff Morrell to the newly created role of chief corporate affairs officer, The Hollywood Reporter has learned. While he has been given a broader portfolio, his responsibilities will include succeeding top communications officer Zenia Mucha, who will retire from the company at the end of the year.
3 strategies PR pros can use with the rise of the metaverse
By Ketia M. Jeune
PR Daily - December 7, 2021
Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding.
Don't Fire 900 Employees in 3 Minutes on Zoom
By Seth Arenstein
PRNEWS - December 7, 2021
There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful.
Step-by-Step Process to Starting Your Own PR Firm
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 7, 2021
So you want to go out on your own? Here are seven steps, or tips, to help you figure out when and how to start your own PR firm—and be happy doing so.
Creating Original and Personalized PR Campaign's
5W Public Relations - December 7, 2021
Most companies these days understand how important personalization is when it comes to their PR and marketing campaigns.
How the right internal comms strategy can help you to retain employees
By Lottie Bazley
PRmoment (UK) - December 7, 2021
Is internal comms now seen as a key business unit, essential to the future of work?
A third of CMOs don't trust their marketing data—or their analysts
By Richard Carufel
Agility PR Solutions - December 7, 2021
Over a third of CMOs say they don't trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data.
Study Finds Wide Racial Pay Gap In Influencer Marketing
By Diana Marszalek
PRovoke Media - December 6, 2021
New research from MSL US finds the pay gap between white and BIPOC influencers is 29% and 35% between white and Black influencers.
Five Pro Media Relations Tips
By Polly Winograd Ikonen
Landis Communications - December 6, 2021
Here are five of our top pro tips for a successful media relations program in 2022 from LCI's Polly Winograd Ikonen.
Three things PR pros can learn from the Grinch
By Talisa Carlson
Media Update (South Africa) - December 7, 2021
Yes, you read that heading right! This festive season, all the PR pros need to take a tip or two from the one and only Grinch (loud thundering noises playing in the background). Here, media update`s Talisa Carlson tries her best to befriend the lonely Grinch and get all his insights.
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