Hi, your Daily PR Brief is here - November 30, 2021
Read some of today's best PR and Comms industry news clips:
With the arrival of the Omicron variant, here's how PR can be prepared (PR Daily - November 30, 2021)
Is Yours an Internal Blog Culture? (O'Dwyer's - November 30, 2021)
Communicators Offer Guidance as Omicron Dominates Headlines (PRNEWS - November 29, 2021)
Does Perceived Morality of CEO Activism Matter? Understanding Employees' Responses to CEO Actions on Sociopolitical Issues (Institute for Public Relations - November 29, 2021)
Setting Measurement Goals and Reporting On Results (Spin Sucks - November 30, 2021)
A discussion about the underrepresentation of working class people working in public relations, on The PRmoment Podcast (PRmoment (UK) - November 29, 2021) [PODCAST]
5 Outcomes to Expect from Your PR Campaign (PRGN - November 29, 2021)
The critical role of PR in supporting the sales funnel (Agility PR Solutions - November 30, 2021)
Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of 'Squid Game'? (Firefly Communications - November 29, 2021)
Approaching media relations like a Hardy Boy: Get to know CannonDesign's Chris Whitcomb (Muck Rack Blog - November 30, 2021)
Webinar rewind: Simplifying your sustainability message - and making it pay (Media First (UK) - November 30, 2021)
Summary Section:
With the arrival of the Omicron variant, here's how PR can be prepared
By Lisa Fels Davitt, Founder and CEO of Succession Communications
PR Daily - November 30, 2021
Consider these five rules to help meet the moment of a new wrinkle in the fight against the pandemic. What can we say when—let’s be honest—we have no freaking idea what’s going to happen and how it could affect our clients and their audiences?
Is Yours an Internal Blog Culture?
By Dan Garza
O'Dwyer's - November 30, 2021
Growing numbers of Silicon Valley tech companies are placing content writing assignments on the PR pro’s plate, with an emphasis on internal blog ghostwriting. That’s because many marketing operations are consumed with posting literally hundreds of blogs on their websites.
Communicators Offer Guidance as Omicron Dominates Headlines
By Sophie Maerowitz
PRNEWS - November 29, 2021
As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public.
Does Perceived Morality of CEO Activism Matter? Understanding Employees' Responses to CEO Actions on Sociopolitical Issues
By Grace
Institute for Public Relations - November 29, 2021
A growing number of corporate leaders have begun speaking up on controversial sociopolitical issues such as race relations, gender, and sexual orientation, immigration, and climate change. Considering that CEO activism is on the rise, its consequences on organizational stakeholders' attitudes and behaviors have ignited debate.
Setting Measurement Goals and Reporting On Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 30, 2021
Gini Dietrich walks you through how to set up your comms plans to define metrics the correct way and the framework to use to report on results.
A discussion about the underrepresentation of working class people working in public relations, on The PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - November 29, 2021
On the PRmoment podcast this week we're talking about the lack of working class people working in public relations in the UK.
5 Outcomes to Expect from Your PR Campaign
By Brianne Miller
PRGN - November 29, 2021
You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed PR campaign.
The critical role of PR in supporting the sales funnel
By Sally Norton
Agility PR Solutions - November 30, 2021
The role of PR in supporting the sales funnel is precisely to help the customer understand why this particular company is the right choice.
Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of 'Squid Game'?
By Megan Hogg
Firefly Communications - November 29, 2021
Communications professionals can learn a lot from the linguistically diverse content we’re consuming on TV. Take Netflix’s South Korean offering – Squid Game – as a prime example.
Approaching media relations like a Hardy Boy: Get to know CannonDesign's Chris Whitcomb
By Vanessa Neurohr
Muck Rack Blog - November 30, 2021
Get to know Chris Whitcomb, the director of media relations at CannonDesign. He shares his career path to media relations and why he approaches it like a Hardy Boy.
Webinar rewind: Simplifying your sustainability message - and making it pay
By Adam Fisher
Media First (UK) - November 30, 2021
Sustainability can be a vast and complex issue. To provide some clarity - and help brands to tell meaningful sustainability stories - we invited two experts to our latest webinar.
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