Peruse your Wednesday Daily PR Brief - November 10, 2021
Read some of today's best PR and Comms industry news clips:
Biggest public relations industry moves 2021 (Business Insider - November 10, 2021)
Getting Coverage in a Crowded Storytelling Landscape (O'Dwyer's - November 9, 2021)
Video is a powerful tool for PR success (PR Daily - November 9, 2021)
Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management (PRNews - November 8, 2021)
Report Finds Steep Disconnect Between Internal Communication and Employees (PRNEWS - November 9, 2021)
Blogger Survey Shows Longer Content Has Better Results (Spin Sucks - November 9, 2021)
85 percent of consumers decide against buying because of brands' climate change inaction (Agility PR Solutions - November 10, 2021)
Webinar recap: 2 podcasters share insider tips on how to pitch podcast hosts (Muck Rack Blog - November 10, 2021)
Pump and Dump: Fake Press Releases Crossing the Wire (Sword and the Script - November 9, 2021)
Symptoms & Signs of Burnout at Work (Commpro - November 9, 2021)
How to Write a Great Press Release in 7 Steps (with Templates!) (Business 2 Community - November 10, 2021)
Summary Section:
Biggest public relations industry moves 2021
By Michael Kaminer
Business Insider - November 10, 2021
While the PR industry has always prized top-tier talent, hiring has been fiercely competitive this year, agency owners and executives tell Insider. It's been a seller's market for talent as companies rush to rehire as the economy has rebounded, while the Great Resignation has also spurred some agency pros to quit jobs that no longer suited them or left the industry altogether.
Getting Coverage in a Crowded Storytelling Landscape
By Todd Barrish
O'Dwyer's - November 9, 2021
Technology companies and investors need to rethink how their stories fit into today's broader media narratives regarding social responsibility.
Video is a powerful tool for PR success
By Mega Jewell
PR Daily - November 9, 2021
No matter what digital media platform you or your clients are on, chances are you'll notice there's more video than ever before. As a former television anchor and reporter, I learned firsthand how valuable videos are to promote your brand, especially if they incorporate strategic storytelling.
Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management
By John Guilfoil
PRNews - November 8, 2021
The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.
Report Finds Steep Disconnect Between Internal Communication and Employees
By Nicole Schuman
PRNEWS - November 9, 2021
Nearly 70 percent of communicators think they know what information employees need. However, only 31 percent of employees agree, a new survey says.
Blogger Survey Shows Longer Content Has Better Results
By Gini Dietrich
Spin Sucks - November 9, 2021
While there are 35 total insights from this year's Orbit Media survey about blogging, Gini Dietrich covers six of the (what she thinks) most important.
85 percent of consumers decide against buying because of brands' climate change inaction
By Richard Carufel
Agility PR Solutions - November 10, 2021
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty.
Webinar recap: 2 podcasters share insider tips on how to pitch podcast hosts
By Kristen Dunleavy
Muck Rack Blog - November 10, 2021
Here are five key takeaways from Muck Rack’s recent webinar about the first-ever State of Podcasting report.
Pump and Dump: Fake Press Releases Crossing the Wire
By Frank Strong
Sword and the Script - November 9, 2021
Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.
Symptoms & Signs of Burnout at Work
Commpro - November 9, 2021
In the modern workplace, stress is inevitable, but if work-related stress goes ignored the risk of burnout increases.
How to Write a Great Press Release in 7 Steps (with Templates!)
By Céillie Clark-Keane
Business 2 Community - November 10, 2021
Press releases can amplify your reach, generate leads, and even build connections with influential media outlets. That is, if you do it right. In this guide, we're sharing how to write the perfect press release.
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