Good Thursday, here is your Daily PR Brief - October 28, 2021
Read some of today's best PR and Comms industry news clips:
Terrifying PR Costume Ideas for Halloween 2021 (PRNEWS - October 28, 2021)
7 Scary PR Stories to Tell in the Dark (Cision - October 28, 2021)
How To Use IQ, EQ And LQ In Thought Leadership Topic Research (Forbes - October 28, 2021)
WPP Records 15.7% Q3 Growth (O'Dwyer's - October 28, 2021)
How social media and PR work together in 2021 (PR Daily - October 28, 2021)
Leveraging Organic vs. Paid Social Media for Growth (AMP3 Public Relations - October 27, 2021)
How To Make Your Brand 'Newsworthy' - Even When There's Nothing New (BLND Public Relations - October 27, 2021)
Will high-stress social media jobs drive people out of the industry? (Communications Conversations - October 28, 2021)
Lenovo And BCW Take Home Platinum Award At Global SABREs (PRovoke Media - October 28, 2021)
CES2022 PR Planning Forward: 5 Noteworthy Data Points (Bianchi Public Relations - October 28, 2021)
Summary Section:
Terrifying PR Costume Ideas for Halloween 2021
By Sophie Maerowitz
PRNEWS - October 28, 2021
Feeling uninspired this Halloween? The PRNEWS team has you covered with scary PR-related costume ideas, or at the very least, tales to tell around the campfire.
7 Scary PR Stories to Tell in the Dark
By Mary Lorenz
Cision - October 28, 2021
In an effort to further bridge that gap between journalists and PR pros, we asked some of our journalist friends to tell us about the scariest pitches they every received – and the advice they would offer to turn what feels like a cruel trick (a bad pitch) into a delightful treat. Here's what they told us.
How To Use IQ, EQ And LQ In Thought Leadership Topic Research
By Yogesh Shah, CEO of iResearch Services
Forbes - October 28, 2021
A survey found that nearly 60% of C-suite executives prioritize thought leadership as a primary factor in awarding business to an organization. Many companies have thought leadership goals to reach customers in various ways to generate more revenue and build their brands. But how do you know what topics will work best for your company?
WPP Records 15.7% Q3 Growth
By Kevin McCauley
O'Dwyer's - October 28, 2021
WPP CEO Mark Read recorded a 15.7 percent growth in Q3 revenues (less pass-through costs) to $3.6B as clients across-the-board hiked investments in marketing, especially digital media and ecommerce services.
How social media and PR work together in 2021
By Rachel Winer
PR Daily - October 28, 2021
Here’s a look at the big takeaways of new data from Pew Research on U.S. consumers social media habits—and what it means for communications.
Leveraging Organic vs. Paid Social Media for Growth
By Cory Hawthorne
AMP3 Public Relations - October 27, 2021
For brands embarking on the world of social media marketing, the question shouldn't be organic or paid social media growth? It should be how can the two work together for ultimate success?
How To Make Your Brand 'Newsworthy' - Even When There's Nothing New
BLND Public Relations - October 27, 2021
The best public relations agency knows that sometimes, you need to get creative to generate your own news. Here's how to do it.
Will high-stress social media jobs drive people out of the industry?
By Arik Hanson
Communications Conversations - October 28, 2021
Over the last 18+ months since the pandemic began, social media teams have had a tough time.
Lenovo And BCW Take Home Platinum Award At Global SABREs
PRovoke Media - October 28, 2021
Lenovo and BCW took home the Platinum SABRE Award for the best public relations campaign at the 2021 Global SABRE Awards ceremony, which took place virtually this evening as the culmination of the 10th PRovokeGlobal PR summit.
CES2022 PR Planning Forward: 5 Noteworthy Data Points
By Adriana Van Duyn
Bianchi Public Relations - October 28, 2021
With just over two months left until the show, CES planning is in full swing. With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it's challenging to predict how attendance will exactly turn out.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.