Good Thursday, read your Daily PR Brief - October 21, 2021
Read some of today's best PR and Comms industry news clips:
Is There Overlap Between Philosophy And PR? (Forbes - October 21, 2021)
Hawaii Gears Up PR as Visitors Set to Return (O'Dwyer's - October 21, 2021)
Music industry PR pro Wes Davenport shares hope for PR's virtual future (PR Daily - October 20, 2021)
Eleven ways PR can improve a brand's customer relations (PRmoment (UK) - October 21, 2021)
4 tips for successful mobile PR campaigns (Agility PR Solutions - October 21, 2021)
Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article (Axia Public Relations - October 21, 2021)
This month in bad PR pitches: October 2021 (Muck Rack Blog - October 21, 2021)
What can you learn from this local story creating national headlines? (Media First (UK) - October 21, 2021)
"We Must Hold Ourselves Accountable": PR Industry Responds To Asia-Pacific Pay Gap (PRovoke Media - October 20, 2021)
Subscriptions and Social Media (Everything PR News - October 20, 2021)
A Guide To The Media Pitch From A Former Member Of The Media (Three Girls Media - October 20, 2021)
Summary Section:
Is There Overlap Between Philosophy And PR?
By Curtis Sparrer, Principal at Bospar
Forbes - October 21, 2021
Whether you’re trying not to be a Melian or trying to deal with the daily reality of working hard as a communications professional, it can be entertaining and informative to keep the great Greek philosophers in mind.
Hawaii Gears Up PR as Visitors Set to Return
By Kevin McCauley
O'Dwyer's - October 21, 2021
Hawaii is gearing up its PR push as governor David Ige plans to welcome tourists back to the Aloha State on Nov. 1. The Hawaii Tourism Authority is collecting pitches to handle its $22.5M brand marketing budget to help the state rebound its tourism business that was ravaged by COVID-19.
Music industry PR pro Wes Davenport shares hope for PR's virtual future
By Ted Kitterman
PR Daily - October 20, 2021
Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness.
Eleven ways PR can improve a brand's customer relations
By Daney Parker
PRmoment (UK) - October 21, 2021
Excellent customer relations and good PR go hand in hand. Below are nine top tips for creating great customer relations and two tips for the best ways of communicating with disgruntled customers.
4 tips for successful mobile PR campaigns
By Jamison Hutton
Agility PR Solutions - October 21, 2021
The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don't transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users.
Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article
By Marjorie Comer
Axia Public Relations - October 21, 2021
Your company has to be very careful when updating your company's Wikipedia article. Here are tips on how to edit it ethically.
This month in bad PR pitches: October 2021
By Jessica Lawlor
Muck Rack Blog - October 21, 2021
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
What can you learn from this local story creating national headlines?
By Adam Fisher
Media First (UK) - October 21, 2021
Amid the seemingly endless warnings over food shortages, price increases and rising covid cases, a very different story also caught the imagination of the media this week.
"We Must Hold Ourselves Accountable": PR Industry Responds To Asia-Pacific Pay Gap
By Arun Sudhaman
PRovoke Media - October 20, 2021
Industry leaders respond to PRovoke Media's findings on the extent of the pay and promotion gap at Asia-Pacific PR agencies.
Subscriptions and Social Media
By Ronn Torossian, CEO of 5WPR
Everything PR News - October 20, 2021
Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new 'Subscribe' button on certain users' profiles. This is a very helpful tool for newsletter creators and links back to the company's recent acquisition of the platform Revue, which was a service that helped users create and charge for their newsletters.
A Guide To The Media Pitch From A Former Member Of The Media
By Erika Montgomery
Three Girls Media - October 20, 2021
A media pitch introduces your target audience to your brand, product or service. Keep reading to learn what makes a strong media pitch.
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