Hi, peruse your Tuesday Daily PR Brief - October 19, 2021
Read some of today's best PR and Comms industry news clips:
13 Non-Gimmicky Ways To Write A Media Pitch That Gets Noticed (Forbes - October 19, 2021)
Black Consumers Respond to 'Culturally Relevant' Media (O'Dwyer's - October 19, 2021)
How to survive the trickiest, stickiest interview questions (PR Daily - October 19, 2021)
As Walkout Looms, Netflix 'The Closer' Crisis Spirals (PRNEWS - October 18, 2021)
The Sleeping Giant: Why Content Marketing Reigns Supreme (Spin Sucks - October 19, 2021)
ICON 2021 Recap: Communications From a Military Point of View (PRSay - October 18, 2021)
What is the impact of thought leadership on sales? (PRmoment (UK) - October 19, 2021)
Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration (PRGN - October 18, 2021)
3 media relations best practices for healthcare PR pros (Agility PR Solutions - October 19, 2021)
Why feedback should be part of your media briefing (Media First (UK) - October 19, 2021)
Podcast: When CEOs + CCOs Clash, Is Leaving The Only Recourse? (PRovoke Media - October 19, 2021) [PODCAST]
Summary Section:
13 Non-Gimmicky Ways To Write A Media Pitch That Gets Noticed
By Forbes Communications Council
Forbes - October 19, 2021
Convincing a journalist that there is a real, compelling story about your business to share with their readers takes more than shooting off an email that lists standard talking points.
Black Consumers Respond to 'Culturally Relevant' Media
By Steve Barnes
O'Dwyer's - October 19, 2021
To reach Black consumers, brands must not only create content that addresses the issues those consumers care about, they also need to place their messages in media that are seen as culturally relevant by Black audiences, a new report from B Code finds.
How to survive the trickiest, stickiest interview questions
By Robby Brumberg
PR Daily - October 19, 2021
As ‘The Great Resignation’ chugs on, take time to brush up on 12 notorious stumpers designed to make candidates sweat.
As Walkout Looms, Netflix 'The Closer' Crisis Spirals
By Sophie Maerowitz
PRNEWS - October 18, 2021
Netflix is in a prolonged internal-turned-external communications crisis following controversy over comedian Dave Chappelle’s latest comedy special, “The Closer.”
The Sleeping Giant: Why Content Marketing Reigns Supreme
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 19, 2021
The 12th annual content marketing report from CMI and MarketingProfs finds that the pandemic awoke a sleeping giant in content marketing.
ICON 2021 Recap: Communications From a Military Point of View
PRSay - October 18, 2021
With any communication campaign, "the key is understanding what we're trying to achieve," said Rear Adm. Charles Brown, APR+M. "Start with the outcomes in mind" and then "measure whether you've achieved them," said Brown, the Navy's chief of information.
What is the impact of thought leadership on sales?
By Andrew Mildren, Head of business marketing at Edelman
PRmoment (UK) - October 19, 2021
Research from Gartner shows 83% of a typical B2B purchasing decision happens before a buyer engages directly with a provider.
Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration
By Irina Patru
PRGN - October 18, 2021
Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship.
3 media relations best practices for healthcare PR pros
By Ronn Torossian, CEO of 5WPR
Agility PR Solutions - October 19, 2021
Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets.
Why feedback should be part of your media briefing
By Adam Fisher
Media First (UK) - October 19, 2021
How do you give feedback to spokespeople without making them more nervous next time? This is at the other end of the spectrum from those who think they don't need feedback.
Podcast: When CEOs + CCOs Clash, Is Leaving The Only Recourse? [PODCAST]
PRovoke Media - October 19, 2021
Aarti Shah talks to tech industry veteran, Gabriel Stricker, who recently took the CCO role at Color Genomics, about the dynamics between CEOs and CCOs.
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