Hi, please enjoy your Monday Daily PR Brief - September 27, 2021
Read some of today's best PR and Comms industry news clips:
Why Saying Nothing Sometimes is a Good PR Strategy (PRNEWS - September 27, 2021)
Are You Leaving ERC Money on the Table? (O'Dwyer's - September 27, 2021)
3 PR lessons learned from experience in broadcast media (PR Daily - September 27, 2021)
Pioneer Emma Tenayuca (1916-1999) (Institute for Public Relations - September 27, 2021)
How to Optimize Your PR Strategy by Using Local SEO (Spin Sucks - September 27, 2021)
Examples of disastrous media interviews and top tips for nailing them (PRmoment (UK) - September 23, 2021)
3 reasons why digital PR is an important component of brand promotion (Agility PR - September 27, 2021)
The Future of Workplaces is Hybrid (CommPro (UK) - September 26, 2021) [Infographic]
Five myths about shaping online reputations (Firefly Communications - September 27, 2021)
PR giant Weber Shandwick wants to help brands combat fake articles, narratives about them (Morning Brew - September 27, 2021)
Summary Section:
Why Saying Nothing Sometimes is a Good PR Strategy
By Arthur Solomon
PRNEWS - September 27, 2021
It's natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.
Are You Leaving ERC Money on the Table?
By Dominic Rovano
O'Dwyer's - September 27, 2021
Many business owners have looked at the Employee Retention Credit program to secure up to $33,000 per employee, but some may not have looked at it closely, leaving very valuable dollars on the table.
3 PR lessons learned from experience in broadcast media
By Dora Scheidlinger
PR Daily - September 27, 2021
It's often referred to as "going to the dark side," but the switch from broadcast journalism to PR is about as common as putting a press release on the wire. With transferable skills, it's not surprising that many journalists eventually gravitate toward PR, which offers regular schedules and higher salaries—but the industries are very different and the transition isn't always easy.
Pioneer Emma Tenayuca (1916-1999)
Institute for Public Relations - September 27, 2021
IPR is featuring some of the many Hispanic pioneers who positively influenced public relations in celebration of Hispanic Heritage Month. Emma Tenayuca was a Mexican-American labor organizer and civil rights activist. Tenayuca was born into a large Catholic family in San Antonio on December 21, 1916.
How to Optimize Your PR Strategy by Using Local SEO
By Heidi Sullivan, SVP of Product & Marketing for UpCity
Spin Sucks - September 27, 2021
In this week's Spin Sucks guest blog post, Heidi Sullivan discusses how to optimize your PR strategy by focusing on local SEO.
Examples of disastrous media interviews and top tips for nailing them
By Daney Parker
PRmoment (UK) - September 23, 2021
To ensure all your media interviews are a delight rather than a catastrophe, below are top tips for both interviewees and interviewers, as well as examples of some of the best and worst interviews in recent times.
3 reasons why digital PR is an important component of brand promotion
By Gaurav Sharma
Agility PR - September 27, 2021
Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies.
The Future of Workplaces is Hybrid [Infographic]
By Brian Wallace, Founder & President, NowSourcing
CommPro (UK) - September 26, 2021
Necessity is the mother of all innovation. When it became necessary for millions of American office workers to work from home to stop the spread of coronavirus, it led to a mass experiment on workplace structure.
Five myths about shaping online reputations
By Claire Walker
Firefly Communications - September 27, 2021
Having an online presence is an essential part of a business’s operations and a key communication tool at present.
PR giant Weber Shandwick wants to help brands combat fake articles, narratives about them
By Zaid Shoorbajee
Morning Brew - September 27, 2021
Weber Shandwick, one of the world's largest public-relations firms, announced a new division last week focused on helping brands combat misinformation and disinformation that may implicate them. The company makes the case that, while the spread of false information is often viewed as a political or public safety concern, it can also end up dragging an unwitting brand's name through the mud.
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