Hi, here is your Thursday Daily PR Brief - September 16, 2021
Read some of today's best PR and Comms industry news clips:
PR Must Offer Flexibility to Retain and Attract Top Talent (PRNEWS - September 16, 2021)
15 Tips For Giving A Presentation That Will Persuade A Skeptical Audience (Forbes - September 15, 2021)
Rise of the Boutique PR Firm (O'Dwyer's - September 15, 2021)
The big quit: Why it's hitting agencies hard and how they can improve retention (PR Daily - September 16, 2021)
What PR needs to know about information security risk assessment (Agility PR - September 16, 2021)
5 reasons content marketing is similar to traditional PR (Axia Public Relations - September 16, 2021)
The ABCs of ESG: Defining Top ESG Reporting Terms (Bianchi Public Relations - September 16, 2021)
4 Elements of a Good Story (Three Girls Media - September 15, 2021)
Reputation data can be a lever for strategic organisational change (Influence (UK) - September 15, 2021)
Webinar recap: Lessons and benchmarks from 5.2 million pitches (Muck Rack Blog - September 16, 2021)
Diversity and Inclusion in PR (Behind the Lines - September 16, 2021)
Summary Section:
PR Must Offer Flexibility to Retain and Attract Top Talent
By Shauna Nuckles
PRNEWS - September 16, 2021
PR is not immune to 'The Big Quit.' In fact, it's particularly vulnerable. Offering flexible schedules and WFH will help PR retain and attract top talent.
15 Tips For Giving A Presentation That Will Persuade A Skeptical Audience
By Forbes Communications Council
Forbes - September 15, 2021
Figuring out how to persuade a lukewarm audience can make the task of giving a presentation feel doubly challenging. Rather than take your chances and hope for the best, there are ways to ensure you get your main point across in the most persuasive possible manner.
Rise of the Boutique PR Firm
By David Ball, Julia Labaton
O'Dwyer's - September 15, 2021
The practice of public relations has evolved dramatically in the last few years, and boutique PR firms—small agencies that range from a solo practitioner to as many as 20 employees—are well-positioned for considerable growth as the advantages they offer become even more clearly defined in a post-pandemic world.
The big quit: Why it's hitting agencies hard and how they can improve retention
By Lindsey Groepper
PR Daily - September 16, 2021
Here’s how PR leaders can work to keep crucial team members engaged and ready for the next challenge.
What PR needs to know about information security risk assessment
By Larry Alton
Agility PR - September 16, 2021
Keeping records and data secure is vital for any business. History has shown us that a single data breach can have a tremendous impact on public relations.
5 reasons content marketing is similar to traditional PR
By Yulia Dianova
Axia Public Relations - September 16, 2021
Content marketing and traditional public relations might sound like two completely different things at first glance, but they have several similarities.
The ABCs of ESG: Defining Top ESG Reporting Terms
By Jaclyn Bussert
Bianchi Public Relations - September 16, 2021
A review of some of the most popular ESG (environmental, social, and governance) terms and reporting standards.
4 Elements of a Good Story
By Erika Montgomery
Three Girls Media - September 15, 2021
What do all pieces of great content have in common? They all include the essential elements of a good story.
Reputation data can be a lever for strategic organisational change
By Steve Shepperson-Smith
Influence (UK) - September 15, 2021
The latest reputation measurement reports show a clear international leadership role for public relations within businesses as we exit the pandemic.
Webinar recap: Lessons and benchmarks from 5.2 million pitches
By Tyler Burt
Muck Rack Blog - September 16, 2021
We partnered with PR coach Michael Smart, to analyze 5.2 million anonymized pitches sent through Muck Rack’s Public Relations Management (PRM) Platform over the last 12 months.
Diversity and Inclusion in PR
By Ronn Torossian, CEO of 5WPR
Behind the Lines - September 16, 2021
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems. PR professionals can help raise awareness by advancing dialogue and discussion to understand challenges and issues that are lurking beneath the surface.
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