Hi, please enjoy Tuesday's Daily PR Brief - September 14, 2021
Read some of today's best PR and Comms industry news clips:
9 ways PR pros can use social media to connect with journalists (Ragan - September 13, 2021)
14 Unique Ways For Agencies To Learn About A Client's Audience (Forbes - September 13, 2021)
The Value Of Courage In PR (Forbes - September 14, 2021)
Facebook's First Amendment Woes (O'Dwyer's - September 14, 2021)
Tesla's 'driverless' public relations: A cautionary tale (Agility PR - September 14, 2021)
How to turn a department into a successful team (Axia Public Relations - September 14, 2021) [VIDEO]
Don't Deal Disruption: How to Avoid Common Pitching Mistakes (Franco - September 14, 2021)
The Media, The Newswire, and The Fake Press Release (Influence (UK) - September 14, 2021)
Trading places: 7 reasons why you should target trade publications (Media First (UK) - September 14, 2021)
Podcast: Asian PR's Creative Evolution, With Ogilvy's Emily Poon (PRovoke Media - September 13, 2021) [PODCAST]
Summary Section:
9 ways PR pros can use social media to connect with journalists
By Ron Stefanski
Ragan - September 13, 2021
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact.
14 Unique Ways For Agencies To Learn About A Client's Audience
By Forbes Agency Council
Forbes - September 13, 2021
While some agency clients may come armed with plenty of demographic and even psychographic information about their existing customers and prospects, others come seeking guidance to better understand their own customer base.
The Value Of Courage In PR
By Curtis Sparrer, Principal at Bospar
Forbes - September 14, 2021
As PR people, we practice courage every day. PR is tough, and we can quite easily liken it to a battle — whether we’re working with the media or clients.
Facebook's First Amendment Woes
By Kevin McCauley
O'Dwyer's - September 14, 2021
Mark Zuckerberg had better rev up Facebook's PR machine believe most people think his platform is shredding the First Amendment.
Tesla's 'driverless' public relations: A cautionary tale
By Lisa Ann Pinkerton
Agility PR - September 14, 2021
It's not every day you get to watch what it's like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment.
How to turn a department into a successful team [VIDEO]
By Jacob McKimm
Axia Public Relations - September 14, 2021
Making a department into a team is a great idea for long-term success, whether the department is doing public relations or not.
Don't Deal Disruption: How to Avoid Common Pitching Mistakes
By Ed Garsten
Franco - September 14, 2021
Disruption is a PR term, not a news term. Explore the most common pitching mistakes made by PR professionals and what journalists expect.
The Media, The Newswire, and The Fake Press Release
By Tricia Fox
Influence (UK) - September 14, 2021
This week the media was buzzing with the news that cryptocurrency litecoin was going to be accepted as a payment method by Walmart. It said so in a "press release", so the media assumed it must have been true.
Trading places: 7 reasons why you should target trade publications
By Adam Fisher
Media First (UK) - September 14, 2021
Trade publications may not have the glamour of mainstream newspapers or appearing on TV or radio. Here are 7 reasons why you should target trade media coverage.
Podcast: Asian PR's Creative Evolution, With Ogilvy's Emily Poon [PODCAST]
PRovoke Media - September 13, 2021
Ahead of PRovoke Media's Asia-Pacific Summit, Ogilvy PR Asia president Emily Poon joins the podcast to explore how creativity is evolving the region.
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