Hello, please enjoy your Thursday Daily PR Brief - September 9, 2021
Read some of today's best PR and Comms industry news clips:
The Do's And Don'ts Of Cold Email Outreach: 16 Expert Tips (Forbes - September 8, 2021)
California PR firm will pay for its six Texas employees to relocate following abortion law (The Dallas Morning News - September 9, 2021)
3 tips to win the content wars with PESO (Ragan - September 9, 2021)
Marketing and PR employees get more perks than other industries (PRmoment (UK) - September 8, 2021)
Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example (Agility PR - September 9, 2021)
Our 5 Favorite Social Media Agency Tools (BLND Public Relations - September 7, 2021)
PR Masters Series Podcast, Episode #53 – Lynn Appelbaum (CommPro (UK) - September 8, 2021) [PODCAST]
PR at the Cutting Edge (Influence (UK) - September 9, 2021)
Gillette & Genesis BCW Take Top Honours At 2021 South Asia SABRE Awards (PRovoke Media - September 9, 2021)
What's driving turnover—and how comms pros can help stop the talent drain (PR Daily - September 9, 2021)
Summary Section:
The Do's And Don'ts Of Cold Email Outreach: 16 Expert Tips
By Forbes Communications Council
Forbes - September 8, 2021
While it is all too easy to turn prospects off with cold emails, they can be effective at getting the attention of prospective customers and clients when done right.
California PR firm will pay for its six Texas employees to relocate following abortion law
By Marin Wolf
The Dallas Morning News - September 9, 2021
A California technology public relations firm is offering to pay for its six Texas staff members to relocate in response to the state's restrictive new abortion law.
3 tips to win the content wars with PESO
By Brian Pittman
Ragan - September 9, 2021
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
Marketing and PR employees get more perks than other industries
By Gemma Barton, Head of Marketing at Cartwright and Butler
PRmoment (UK) - September 8, 2021
Employees in the marketing and PR industry have the most money spent on them through perks per year, according to a new study by luxury gift supplier Cartwright and Butler.
Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example
By Arthur Solomon
Agility PR - September 9, 2021
One thing is certain. There are many PR lessons that President Joe Biden’s evacuation strategy from Afghanistan have provided. Another thing that is certain is that there have been many PR crises thus far in 2021.
Our 5 Favorite Social Media Agency Tools
BLND Public Relations - September 7, 2021
While we love social media, it's not always fun to spend hours upon hours a day staring at a screen. This is where social media tools and programs come in; they help make our lives easier and allow us to increase our own productivity throughout the day. Here are 5 of our favorite social media tools, directly from a social media agency.
PR Masters Series Podcast, Episode #53 – Lynn Appelbaum [PODCAST]
CommPro (UK) - September 8, 2021
Today’s special guest is Lynn Appelbaum. Lynn is one of the great PR educators of our times. As head of the City College of New York Ad/PR program, which she largely built as its head for more than twenty years, she has spawned a generation of diverse PR professionals entering our industry.
PR at the Cutting Edge
By Influence
Influence (UK) - September 9, 2021
Britain’s has always been an innovative country, so many inventors dating-back to the Industrial Revolution, with many world-beating companies. But do they get all the PR they deserve?
Gillette & Genesis BCW Take Top Honours At 2021 South Asia SABRE Awards
By PRovoke
PRovoke Media - September 9, 2021
Gillette and Genesis BCW took home the Platinum award for Best in Show at the virtual South Asia SABRE Awards ceremony last night, for a campaign that supported barbers during India's extensive Covid-19 lockdown.
What's driving turnover—and how comms pros can help stop the talent drain
By Ted Kitterman
PR Daily - September 9, 2021
Stephanie Sweet, vice president of PR and marketing communications for Robert Half, shares data on why workers are leaving their posts and what employers can do to keep them.
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