Hi, check out today's Daily PR Brief - September 8, 2021
Read some of today's best PR and Comms industry news clips:
Patience, Principle and Public Good: Media Trends for Effective Pitching (PRNEWS - September 8, 2021)
5 Potent Ways to Use Free Live Video Events for Lead Nurture (Mention Blog - September 8, 2021)
The Rise Of Ransomware: What Communication Executives Need To Know (Forbes - September 8, 2021)
Landis President David Landis Retires (O'Dwyer's - September 8, 2021)
20 years later, comms pros remember Sept. 11 (PR Daily - September 8, 2021)
San Diego State University Graduate to Receive the 2021 Orangefiery Best Master's Thesis Award by the Institute for Public Relations (Institute for Public Relations - September 7, 2021)
6 creative tips for a successful press launch in 2021 (Agility PR - September 8, 2021)
Ideation: The secret sauce for creative PR (Axia Public Relations - September 8, 2021)
Why I Told You That Using Athletes As Publicity Spokespersons Has a Downside (CommPro (UK) - September 7, 2021)
5 Reasons PR Should Be Involved in Lead Generation (PRovoke Media - September 7, 2021)
Summary Section:
Patience, Principle and Public Good: Media Trends for Effective Pitching
By Sharon Hegarty
PRNEWS - September 8, 2021
Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.
5 Potent Ways to Use Free Live Video Events for Lead Nurture
By Gabrielle Sadeh
Mention Blog - September 8, 2021
Nurturing leads is still a challenge for all businesses. Here are five fresh ways you can use live video events for lead nurture!
The Rise Of Ransomware: What Communication Executives Need To Know
By Lyndsi Stevens
Forbes - September 8, 2021
Cybercrime reports are on the rise. But this isn’t just a technical or cybersecurity issue. It’s also a business and PR issue.
Landis President David Landis Retires
By Jon Gingerich
O'Dwyer's - September 8, 2021
David Landis, founder and president of Landis Communications Inc., announced that he plans to step down at the San Francisco-based agency. His retirement becomes effective October 1.
20 years later, comms pros remember Sept. 11
By Ted Kitterman
PR Daily - September 8, 2021
The communicators behind 9/11 Day — a national day of service honoring the victims of the deadly attack in 2001 — look back on two decades of making a difference.
San Diego State University Graduate to Receive the 2021 Orangefiery Best Master's Thesis Award by the Institute for Public Relations
Institute for Public Relations - September 7, 2021
Corinne Zilnicki, a recent graduate from the master's program at San Diego State University, will receive the 2021 Orangefiery Best Master's Thesis Award from the Institute for Public Relations. Her study, "Lying Through One's Tweets: How False Rumors Deter Public Compliance During Crises" investigates how misinformation (false rumors) can affect individuals' processing of information, attitudes toward compliance, and intentions to comply with governmental guidance during a crisis.
6 creative tips for a successful press launch in 2021
By Imo Bennard
Agility PR - September 8, 2021
Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company.
Ideation: The secret sauce for creative PR
Axia Public Relations - September 8, 2021
Discover how ideation can make creating and developing PR and PR-related content in brainstorming sessions much more effective.
Why I Told You That Using Athletes As Publicity Spokespersons Has a Downside
By Arthur Solomon
CommPro (UK) - September 7, 2021
I’m not the type of guy that says “I told you so,” when I’m correct about something. But for many years I’ve been telling you that using athletes as publicity spokespersons has a downside.
5 Reasons PR Should Be Involved in Lead Generation
PRovoke Media - September 7, 2021
Here's why when it comes to B2B public relations, lead generation is often central to a campaign's success.
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