Hi, check out your Tuesday Daily PR Brief - August 24, 2021
Read some of today's best PR and Comms industry news clips:
3 ways to win the content wars with PESO (PR Daily - August 24, 2021)
The Aspiring Thought Leader's Guide To Social Media (Forbes - August 24, 2021)
Events and Emergency Comms Takeaways From Tropical Depression Henri (PRNEWS - August 23, 2021)
Employee Burnout: The Ethical Problem that Can't be Ignored (Institute for Public Relations - August 19, 2021)
How 3 technologies that impact PR are evolving (Agility PR - August 24, 2021)
Facebook On Managing Reputation Amid False Information (CommPro (UK) - August 23, 2021)
Considerations for Becoming a PR Specialist (Culpwrit - August 23, 2021)
6 questions with Sarah Bahr from the New York Times (Muck Rack Blog - August 24, 2021)
Should you add context to your crisis responses? (Media First (UK) - August 24, 2021)
Meet the Media: Sean O’Kane, Senior Reporter at The Verge (Bianchi Public Relations - August 23, 2021)
Summary Section:
3 ways to win the content wars with PESO
By Brian Pittman
PR Daily - August 24, 2021
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
The Aspiring Thought Leader's Guide To Social Media
By Scott Baradell, CEO of Idea Grove
Forbes - August 24, 2021
If you want to stand out as a business leader, an active social media presence is no longer optional.
Events and Emergency Comms Takeaways From Tropical Depression Henri
By Sophie Maerowitz
PRNEWS - August 23, 2021
While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place. Here are some pitfalls and best practices.
Employee Burnout: The Ethical Problem that Can't be Ignored
By Laura Lemon
Institute for Public Relations - August 19, 2021
One aspect of employee engagement that is minimally discussed in the public relations literature is employee burnout.
How 3 technologies that impact PR are evolving
By Jamison Hutton
Agility PR - August 24, 2021
The public relations sector is changing daily. Technology is one of the most powerful forces at work in this transformation.
Facebook On Managing Reputation Amid False Information
By Ronn Torossian, CEO of 5WPR
CommPro (UK) - August 23, 2021
According to a recent analysis, Facebook was unsuccessful in enforcing the platform's own rules on stopping misinformation campaigns regarding the oil and gas industry and the climate crisis throughout the presidential election last year.
Considerations for Becoming a PR Specialist
By Luke Smith
Culpwrit - August 23, 2021
Considering a career in public relations? Here are some things to think that might help you make your decision.
6 questions with Sarah Bahr from the New York Times
By Jessica Lawlor
Muck Rack Blog - August 24, 2021
Muck Rack had the opportunity to chat with Sarah Bahr, culture reporter for the New York Times.
Should you add context to your crisis responses?
By Adam Fisher
Media First (UK) - August 24, 2021
We are often asked during our crisis communication training courses whether organisations should try to put an incident into context.
Meet the Media: Sean O’Kane, Senior Reporter at The Verge
Bianchi Public Relations - August 23, 2021
I'm a senior reporter at The Verge, and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles.
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