Hello, read today's Daily PR Brief - August 23, 2021
Read some of today's best PR and Comms industry news clips:
12 Mistakes To Avoid When Pitching A Story To The Media (Forbes - August 23, 2021)
A Metamodern Public Relations Perspective (Institute for Public Relations - August 19, 2021)
AMA: Crafting a PR Plan as Part of the Interview Process (Spin Sucks - August 20, 2021)
Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust (PRSay - August 23, 2021)
4 smart tips for starting a local public relations firm (Agility PR - August 23, 2021)
Using Local Online Media for PR (CommPro (UK) - August 21, 2021)
2021 Asia-Pacific Consultancies Of The Year: Finalists Revealed (PRovoke Media - August 23, 2021)
Deciding on a Course of Action During Backlash (Everything PR - August 23, 2021)
Meet the Media: Marina Mayer (Landis Communications - August 23, 2021)
Billionaire Buys SpaceX Ticket To Make "Space Beer" in Absurd PR Stunt (Futurism - August 20, 2021)
Summary Section:
12 Mistakes To Avoid When Pitching A Story To The Media
By Forbes Communications Council
Forbes - August 23, 2021
Below, the experts of Forbes Communications Council share some common mistakes communications professionals make when pitching a story to the media. If you want to improve your pitches, read on for their insights and avoid the missteps they describe.
A Metamodern Public Relations Perspective
By Irma Meyer
Institute for Public Relations - August 19, 2021
Public relations (PR) practitioners are unlikely to have philosophical discussions on the merits of modern versus postmodern PR practices with executive management teams. Yet, most PR practitioners are regularly confronted with the tension between these two worldviews.
AMA: Crafting a PR Plan as Part of the Interview Process
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 20, 2021
On this week's AMA, Gini Dietrich discusses the question, 'Have you had to present a PR plan as part of an interview process to get a job?'
Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust
By Tara Scatterday
PRSay - August 23, 2021
To date, 1,079,557 of 1,557,837 vaccine-eligible West Virginians have received their first shot. However, some residents in the state — notably people of color — have had limited access to the vaccines or were initially hesitant to receive the shots.
4 smart tips for starting a local public relations firm
By Drew Allen
Agility PR - August 23, 2021
If you've been dreaming of starting your own public relations firm but aren't sure where to start, you've come to the right place. Read on to learn everything you need to know about opening your own PR agency.
Using Local Online Media for PR
By Ronn Torossian, CEO, 5WPR
CommPro (UK) - August 21, 2021
Local online media for PR often delivers a better return on investment. Sometimes these avenues work better for businesses, especially locally-based businesses.
2021 Asia-Pacific Consultancies Of The Year: Finalists Revealed
PRovoke Media - August 23, 2021
66 firms shortlisted and analyzed across 13 geographic and specialist categories, including Large and Midsize Regional Consultancy of the Year honours.
Deciding on a Course of Action During Backlash
By Jim Crickell
Everything PR - August 23, 2021
Plenty of Amazon employees across the US have been talking about the work conditions in Amazon warehouses for several months now. The latest complaint from warehouse workers is that the internal temperature has become too hot to be able to work efficiently.
Meet the Media: Marina Mayer
Landis Communications - August 23, 2021
Meet Marina Mayer, editor-in-chief at Food Logistics and Supply & Demand Chain Executive.
Billionaire Buys SpaceX Ticket To Make "Space Beer" in Absurd PR Stunt
Futurism - August 20, 2021
Isaacman is bringing 70 pounds of hops that, after returning home, will be brewed into beer by whatever brewery decides to buy them at auction. And because he's such a good guy (what billionaire isn't?), the whole thing's for charity — admittedly a nice twist on the usual slew of PR stunts that have made their way into orbit.
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