Hi, your Thursday Daily PR Brief is attached - August 19, 2021
Read some of today's best PR and Comms industry news clips:
Snappy tips for the perfect PR shot (Influence (UK) - August 18, 2021)
This month in bad PR pitches: August 2021 (Muck Rack Blog - August 19, 2021)
13 Words And Phrases To Banish From Crisis Communications (Forbes Communications Council - August 19, 2021)
PR's Top Pros Talk: Art Stevens (O'Dwyer's - August 18, 2021) [VIDEO]
Managing the hybrid workforce: What will employees want–and need? (PR Daily - August 19, 2021)
Why PR is Getting Business from an Unusual Source (PRNEWS - August 19, 2021)
How to Create Effective Public Relations Writing (5W Public Relations - August 19, 2021)
Comms pros struggling to ramp up engagement—here's how identity resolution strategies can help (Agility PR - August 18, 2021)
Starting a company scholarship with Jason Mudd (Axia Public Relations - August 19, 2021) [VIDEO]
Public Relations Tips: How To Craft the Perfect Media Pitch (BLND Public Relations - August 12, 2021)
Summary Section:
Snappy tips for the perfect PR shot
By Keith Freeburn
Influence (UK) - August 18, 2021
In more than thirty years of experience in PR photography, I have learnt a good PR photo requires more than simply picking up a phone camera and taking a shot.
This month in bad PR pitches: August 2021
By Jessica Lawlor
Muck Rack Blog - August 19, 2021
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately. As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month's bad PR pitches and offers up some good lessons from bad PR pitches.
13 Words And Phrases To Banish From Crisis Communications
Forbes Communications Council - August 19, 2021
A crisis can hit any organization at any time, and when one does, senior leaders have to make swift decisions about how to address it. It's important for teams who are handling internal and external communication around an issue to remember that, even if you view something as a minor problem, that doesn't mean your company's stakeholders or the general public will.
PR's Top Pros Talk: Art Stevens [VIDEO]
By Steve Barnes
O'Dwyer's - August 18, 2021
The rules for both buying and selling an agency have changed dramatically in recent years, and on the latest "PR's Top Pros Talk," Art Stevens, managing partner of The Stevens Group, talks with Doug Simon about what agency buyers and sellers need to know to successfully play by those rules.
Managing the hybrid workforce: What will employees want–and need?
By Zach Crescenzo
PR Daily - August 19, 2021
When a company lacks an inclusive, connected culture, productivity can suffer. Or as Peter Drucker once said: "Culture eats strategy for breakfast." Which is a big problem these days
Why PR is Getting Business from an Unusual Source
By Evan Nierman
PRNEWS - August 19, 2021
To some outsiders, PR means little else but dealing with crisis. While PR pros know this is not so, sometimes it can seem that way. And a surge of crisis work is coming from a group usually viewed as anathema to PR pros: lawyers.
How to Create Effective Public Relations Writing
5W Public Relations - August 19, 2021
Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included.
Comms pros struggling to ramp up engagement—here's how identity resolution strategies can help
By Richard Carufel
Agility PR - August 18, 2021
New research from cross-device digital identity resolution firm Tapad evaluates the current state of customer data-driven marketing, and explores how marketers can use identity solutions to deliver privacy safe and engaging experiences in an evolving data landscape.
Starting a company scholarship with Jason Mudd [VIDEO]
By On Top of PR
Axia Public Relations - August 19, 2021
This is a solo episode that talks about how providing scholarships can give a company a competitive advantage.
Public Relations Tips: How To Craft the Perfect Media Pitch
BLND Public Relations - August 12, 2021
Here are some of our best public relations tips on how to craft the perfect media pitch that will ensure your news gets picked up.
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