Greetings! Read today's Daily PR Brief - August 17, 2021
Read some of today's best PR and Comms industry news clips:
8 communication best practices for dealing with clients (Agility PR - August 17, 2021)
How PR firms must adapt to new workplace models (PR Daily - August 17, 2021)
Announcing PR Daily's 2021 Nonprofit Communications Awards finalists (Ragan - August 17, 2021)
Survey Shows Journalists Open Only 3% of Media Pitches (Spin Sucks - August 17, 2021)
PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations (Sword and the Script - August 17, 2021)
Why a narrative could save Facebook from its whack-a-mole apologies (Influence (UK) - August 17, 2021)
Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals (Culpwrit - August 17, 2021)
The Stevens Group PR Masters Podcast Acquispectives – Kim Sample, President, PR Council (CommPro (UK) - August 16, 2021) [PODCAST]
Why it's back to school for this spokesperson (Media First (UK) - August 17, 2021)
Public Relations Rules for Off the Record Chats (Everything PR - August 15, 2021)
Summary Section:
8 communication best practices for dealing with clients
By Devin Pickell
Agility PR - August 17, 2021
When it comes to business operations, communication is everything. If you can't communicate effectively with clients, you will struggle with retention. In fact, in most agency/client relationships, communicating positive results is just as important as delivering on your promises.
How PR firms must adapt to new workplace models
By Eric Fischgrund
PR Daily - August 17, 2021
One PR firm leader shares how polling employees revealed the path forward for new workflows and office dynamics.
Announcing PR Daily's 2021 Nonprofit Communications Awards finalists
Ragan - August 17, 2021
Congratulations to this year’s list of outstanding finalists! PR Daily’s 2021 Nonprofit Communications Awards finalists represent the people, teams and organizations whose campaigns, partnerships and projects helped build awareness of or raise funds for important causes, initiatives, organizations and programs.
Survey Shows Journalists Open Only 3% of Media Pitches
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 17, 2021
A recent survey by Propel shows that journalists open only 3% of the media pitches they receive and that it takes 31 emails to get a response.
PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
By Frank Strong
Sword and the Script - August 17, 2021
I've spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This week I paused to catch up on reading several other surveys of interest to PR and communications. Below are some of the findings that stood out for me.
Why a narrative could save Facebook from its whack-a-mole apologies
By Simon Brooke
Influence (UK) - August 17, 2021
An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees.
Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals
By David Gallagher
Culpwrit - August 17, 2021
Like many others emerging from the pandemic, senior Omnicom executive David Gallagher reflects on his decision to rethink personal and career goals.
The Stevens Group PR Masters Podcast Acquispectives – Kim Sample, President, PR Council [PODCAST]
CommPro (UK) - August 16, 2021
Kim Sample, President, PR Council: "It's like this crisis [the COVID-19 pandemic] made everybody hang up a little bit at the competition and come together and share information… people are partnering in very interesting ways. So, how do you keep that trust and move forward and solve problems in different ways by sharing resources?"
Why it's back to school for this spokesperson
By Media First
Media First (UK) - August 17, 2021
Education Secretary Gavin Williamson's interview with LBC fell apart as he faced the most predictable of questions.
Public Relations Rules for Off the Record Chats
By Ronn Torossian, CEO of 5WPR
Everything PR - August 15, 2021
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool.
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