Hello, here is today's Daily PR Brief - August 12, 2021
Read some of today's best PR and Comms industry news clips:
Why PR Should Be Replaced by 'Trust Relations' (Newsweek - August 12, 2021)
Why And How To Treat Employees Like Customers Using Omnichannel Communications (Forbes - August 12, 2021)
How behavioral marketing affects PR playbooks (PR Daily - August 11, 2021)
Diane Anderson-Minshall, the CEO and Editorial Director of Pride Media on Pride 365 (PRNEWS - August 11, 2021) [VIDEO]
What To Do When Your Company Spokesperson Needs a Break (March Communications - August 12, 2021)
How to build better relationships with your spokespeople (and help them deliver better interviews) (Media First (UK) - August 12, 2021)
Study: Companies Aren't Living Up To Chinese Consumers' Expectations (PRovoke Media - August 12, 2021)
Launching Your Career in a Pandemic (Olive Creative Strategies - August 12, 2021)
Terms That You Only Hear in the Newsroom (HMA Public Relations - August 12, 2021)
What future workplaces might look like, lessons from Cuomo's downfall, and more (Ragan - August 12, 2021)
Summary Section:
Why PR Should Be Replaced by 'Trust Relations'
By April Margulies
Newsweek - August 12, 2021
If all companies focused on what they could do for their customers, not what their customers could do for them, the world would be a much different place.
Why And How To Treat Employees Like Customers Using Omnichannel Communications
By Tim Vaughan, Head of Content at Poppulo
Forbes - August 12, 2021
When you adopt an omnichannel communication strategy, you view your employees as your customers — and you put them front and center at all stages of your internal comms process and thinking.
How behavioral marketing affects PR playbooks
By Lucas Miller
PR Daily - August 11, 2021
A little knowledge of the human condition can be invaluable in getting audiences to take action.
Diane Anderson-Minshall, the CEO and Editorial Director of Pride Media on Pride 365 [VIDEO]
By Nicole Schuman
PRNEWS - August 11, 2021
PRNEWS Live discussed authenticity, pitching and how to keep Pride conversations going throughout the entire year.
What To Do When Your Company Spokesperson Needs a Break
By Debola Adeyemo
March Communications - August 12, 2021
Spokespeople are necessary, but their mental health is often overlooked. Change in work environment and culture is a good place to start.
How to build better relationships with your spokespeople (and help them deliver better interviews)
By Adam Fisher
Media First (UK) - August 12, 2021
Let's assume you have a motivated and engaged team of spokespeople. Does the rest of the business support this comms strategy? How do your spokespeople's peers feel about them talking to the media? Have you asked them?
Study: Companies Aren't Living Up To Chinese Consumers' Expectations
By Diana Marszalek
PRovoke Media - August 12, 2021
New research from FleishmanHillard finds companies aren't living up to the expectations of consumers in China.
Launching Your Career in a Pandemic
By Molly Crawford
Olive Creative Strategies - August 12, 2021
I started my first corporate job on March 2, 2020. As I learned the ropes and connected with my new colleagues, fear and anxiety grew surrounding this new virus – COVID-19. I received training in the office for two weeks before the head of our department called a meeting to say we'd be working from home, "Hopefully only for two weeks or so!"
Terms That You Only Hear in the Newsroom
By Marissa Baker
HMA Public Relations - August 12, 2021
Every industry has its own jargon but some of the coolest terms come from the journalism industry. Read more!
What future workplaces might look like, lessons from Cuomo's downfall, and more
By Robby Brumberg
Ragan - August 12, 2021
Discover the four types of workplace cultures, and get your weekly dose of communication inspiration.
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