Hello! Check out Monday's Daily PR Brief - August 2, 2021
Read some of today's best PR and Comms industry news clips:
Comms lessons learned from 4 brands' marketing campaigns (Agility PR - August 2, 2021)
PR's Top Pros Talk: Dallas Lawrence (O'Dwyer's - July 30, 2021) [VIDEO]
Networking helps—but building a PR community is even better (PR Daily - July 30, 2021)
Five Distinct Rules to Grow Your PR Agency (Spin Sucks - August 2, 2021)
What is the most frequently outsourced public relations activity? (Axia Public Relations - August 2, 2021)
PR Masters Series Podcast, Episode #51 – Mathew Evins (CommPro (UK) - July 30, 2021) [PODCAST]
Milk & Honey PR Becomes Employee-Owned Business (PRovoke Media - August 2, 2021)
How to Leverage Artificial Intelligence in Public Relations (Entrepreneur - August 1, 2021)
How do you continue to make an impact when the media is shrinking? (Influence (UK) - August 2, 2021)
Top Tips For Environmental PR Specialists (Landis Communications - August 2, 2021)
Summary Section:
Comms lessons learned from 4 brands' marketing campaigns
By Ronn Torossian, CEO of 5WPR
Agility PR - August 2, 2021
It is important to continue to listen to customers even if a business thinks it has them figured out.
PR's Top Pros Talk: Dallas Lawrence [VIDEO]
By Steve Barnes
O'Dwyer's - July 30, 2021
Roku Platform Business head of communications Dallas Lawrence talks with Doug Simon about how streaming has changed the rules for communicators in the latest "PR's Top Pros Talk" video interview.
Networking helps—but building a PR community is even better
By Caroline James
PR Daily - July 30, 2021
Here’s how finding connection helped one PR pro keep her career going during COVID-19.
Five Distinct Rules to Grow Your PR Agency
By Catherine Lane
Spin Sucks - August 2, 2021
Cath Lane, a PR agency owner in the U.K., shares five distinct rules about growing your own agency—and what is absolutely not negotiable.
What is the most frequently outsourced public relations activity?
By Caroline Heggeman
Axia Public Relations - August 2, 2021
A few parts of public relations tend to be outsourced to dedicated PR firms more than others.
PR Masters Series Podcast, Episode #51 – Mathew Evins [PODCAST]
CommPro (UK) - July 30, 2021
Today's special guest is Mathew Evins, Chairman and Co-Founder of EVINS Communications.
Milk & Honey PR Becomes Employee-Owned Business
By Maja Pawinska Sims
PRovoke Media - August 2, 2021
The ethical, B Corp and purpose-led agency has transferred 55% of group shares to an Employee Ownership Trust.
How to Leverage Artificial Intelligence in Public Relations
By Paul Fitzgerald, Founder and CEO, Salt & Pepper Media Inc.
Entrepreneur - August 1, 2021
Yes, robots could be used to write press releases, but this isn't the future of the industry.
How do you continue to make an impact when the media is shrinking?
By André Labadie, MD, Business & Technology, Brands2Life
Influence (UK) - August 2, 2021
The media landscape has changed and continues to change fast in the UK through a combination of declining readership, the commercialisation of the relationship between brands and the media, and, crucially, the emergence of a number of 'mega' issues such as Brexit, climate change and, of course, COVID-19.
Top Tips For Environmental PR Specialists
By Polly Winograd Ikonen, Director at LCI
Landis Communications - August 2, 2021
How do PR professionals take advantage of expanded journalistic commitment to covering climate issues? LCI's Polly Ikonen shares some tips.
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