Greetings, check out Tuesday's Daily PR Brief - July 27, 2021
Read some of today's best PR and Comms industry news clips:
The Media Relations Struggle is Real; Experts Describe What it May Mean for PR (Sword and the Script - July 27, 2021)
14 Big Mistakes Companies Make When Telling Their Brand Story Via Video (Forbes Communications Panel - July 27, 2021)
HFPA told by crisis PR how to save Golden Globes show (Los Angeles Times - July 26, 2021)
How to turn one media placement into multiple (PR Daily - July 27, 2021)
The Ins and Outs of Internal Communications (Spin Sucks - July 27, 2021)
Creative intellectual property: Why protecting the lifeblood of successful PR matters (Agility PR - July 27, 2021)
How vertical integration affects hiring and nurturing public relations pros (Axia Public Relations - July 27, 2021)
Nobody Cares That You're "Sorry if People Were Offended" (The Jonathan Rick Group - July 26, 2021)
Should you include case studies in your story pitches? (Media First (UK) - July 27, 2021)
What They Don't Teach You About PR In College (Crenshaw Communications - July 27, 2021)
Summary Section:
The Media Relations Struggle is Real; Experts Describe What it May Mean for PR
By Frank Strong
Sword and the Script - July 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media.
14 Big Mistakes Companies Make When Telling Their Brand Story Via Video
Forbes Communications Panel - July 27, 2021
To ensure the awareness a brand video generates is positive, it's important to learn what not to do.
HFPA told by crisis PR how to save Golden Globes show
By Stacy Perman
Los Angeles Times - July 26, 2021
Facing turmoil and uncertainty over reforms, the Hollywood Foreign Press Assn.'s crisis PR firm outlines the stakes if the group doesn't approve new bylaws.
How to turn one media placement into multiple
By Tori Simmons
PR Daily - July 27, 2021
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
The Ins and Outs of Internal Communications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 27, 2021
The role of the communicator has been elevated significantly in the past 18 months with more business leaders asking for internal communications.
Creative intellectual property: Why protecting the lifeblood of successful PR matters
By Viet N'Guyen
Agility PR - July 27, 2021
The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.
How vertical integration affects hiring and nurturing public relations pros
By Jacob McKimm
Axia Public Relations - July 27, 2021
Vertical ingratiation of other skills is becoming important in public relations. See what to be on the lookout for as far as skills go when hiring a PR pro.
Nobody Cares That You're "Sorry if People Were Offended"
By Jonathan Rick
The Jonathan Rick Group - July 26, 2021
This everyday phrase is one of the most specious, one of the most insidious, and one of the most repugnant in the English language.
Should you include case studies in your story pitches?
By Adam Fisher
Media First (UK) - July 27, 2021
So, a story pitch that promises this golden content will surely stand out in a reporter's crowded mailbox, wouldn't it? Well, yes, but it is not as simple as that.
What They Don't Teach You About PR In College
By Jordan Farbowitz
Crenshaw Communications - July 27, 2021
Sometimes you don't learn everything in the classroom. Check out a few things PR students may not learn until entering the working world.
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