Please enjoy today's Daily PR Brief - June 22, 2021
Read some of today's best PR and Comms industry news clips:
PR pros: Leave the thesaurus on the bookshelf (PR Daily - June 22, 2021)
Cancelled Flights Highlight Importance of Customer Care (PRNEWS - June 21, 2021)
Lessons Earned: How a PR Pro Recovered from an Awful Mistake (Institute for Public Relations - June 22, 2021)
Seven Ways to Ensure Owned Media Success (Spin Sucks - June 22, 2021)
Instagram Marketing Engagement Trends for 2021 (Report) (PR Couture (UK) - June 21, 2021)
Beyond Pride: Why values alignment matters to connect with LGBTQ+ and Gen Z audiences (Agility PR - June 22, 2021)
The power of following up with Marjorie Comer (Axia Public Relations - June 22, 2021) [PODCAST]
3 Emerging Social Media Platforms B2B PR Pros Should Know (Crenshaw Communications - June 22, 2021)
AB Inbev & Spinneys/LBCF Win PR Grand Prix At 2021 Cannes Lions (PRovoke Media - June 22, 2021)
Four ways PR pros can deal with stress (Media Update - June 22, 2021)
Summary Section:
PR pros: Leave the thesaurus on the bookshelf
By Laura Hale Brockway
PR Daily - June 22, 2021
When reaching for a more complex variant, wordsmiths looking to find elegant variations risk landing on a phrasing that leaves something to be desired.
Cancelled Flights Highlight Importance of Customer Care
By Nicole Schuman
PRNEWS - June 21, 2021
While the travel industry sees a spike in flights and sales, it’s also feeling the burden of taking on more passengers while attempting to rehire a workforce.
Lessons Earned: How a PR Pro Recovered from an Awful Mistake
By Cindy Villafranca
Institute for Public Relations - June 22, 2021
In partnership with PRNEWS, "Lessons Earned" is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career.
Seven Ways to Ensure Owned Media Success
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 22, 2021
Trump recently shuttered his month-old blog, citing a preference for social media. Not an uncommon feeling for most, he discovered owned media is hard.
Instagram Marketing Engagement Trends for 2021 (Report)
By Kelsey Mace
PR Couture (UK) - June 21, 2021
Social listening and media monitoring platform Mention launched its fourth annual Instagram Engagement Report in collaboration with Hubspot to identify changes in trends and insights, collecting data from 100 million public posts across one million users to determine insights for marketers to reach and engage audiences.
Beyond Pride: Why values alignment matters to connect with LGBTQ+ and Gen Z audiences
By Adriana Waterston
Agility PR - June 22, 2021
This June it's all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally.
The power of following up with Marjorie Comer [PODCAST]
By On Top of PR
Axia Public Relations - June 22, 2021
Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer.
3 Emerging Social Media Platforms B2B PR Pros Should Know
By Taylor Carroll
Crenshaw Communications - June 22, 2021
The social media world is everchanging. What are new platforms B2B PR pros should know?
AB Inbev & Spinneys/LBCF Win PR Grand Prix At 2021 Cannes Lions
By Arun Sudhaman
PRovoke Media - June 22, 2021
Once again, not a single PR agency led idea creation for a PR Grand Prix or Gold Lion winner at this year's Cannes Lions Festival.
Four ways PR pros can deal with stress
By Maryna Steyn
Media Update - June 22, 2021
Working in PR can be quite stressful — after all, you do have brands` reputations at stake! From being in crisis mode to juggling project timelines, thinking on your feet and dealing with those unforeseeable events are taxing, which is why we`re here to help.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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