Read some of today's best PR and Comms industry news clips:

Disney Is Rethinking The Rules Of Fandom. Should Communicators Do The Same? (PRovoke Media - August 20, 2026)

4 tips to build a thought leadership strategy that reaches the right audience (Ragan Communications - August 21, 2026)

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like (PRNEWS - August 20, 2026)

The Algorithm Has No Culture (Institute for Public Relations - August 20, 2026)

PRSA Launches ICON 2026 Creator Collective to Bring New Voices to Conference Storytelling (PRSA - August 20, 2026)

Good and Bad PR: Dogs rethink being man's best friend, Wetherspoons, Trainline & Meta (PRmoment (UK) - August 20, 2026)

Conversation Visibility: The New Competitive Advantage in an AI-Driven World (PRGN - August 20, 2026)

When every brand sounds the same: How original thinking is becoming PR's biggest competitive advantage (Agility PR Solutions - August 20, 2026)

Andy Polansky Is Opening Doors for the Next Generation of Communications Leaders (CommPRO - August 20, 2026)

CSOM – AI Can Help Us Do the Work. It Shouldn't Help Us Pretend To Be Someone We're Not. (HMA PR - August 20, 2026) [PODCAST]

How Focus Brands' marketing SVP gives global ideas local flavor (PR Daily - August 21, 2026)

Digital PR strategy for AI search: A guide for PR teams (Muck Rack - August 21, 2026)

Fake Forbes sites raise questions for guaranteed PR (ContentGrip - August 21, 2026)

Know someone who might like this wrap-up of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

How To Become A Storyteller: Early-Career Lessons From Agency Leaders
By Forbes Agency Council
Forbes - August 14, 2026
With audiences more selective than ever, the ability to find the human stakes in any business' story has become an invaluable—some might say essential—agency skill.

The Scoop: People are mocking Instagram's new logo. The platform is inviting opinions anyway.
By Courtney Blackann
PR Daily - August 14, 2026
People are mocking Instagram's new logo. The platform is inviting opinions anyway. Plus: Redditors are increasingly annoyed with promotional brand posts; Gen Z is taking action against brands using AI.

PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
By Nicole Schuman
PRNEWS - August 13, 2026
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer.

Does AI Adoption Improve Employee Engagement?
Institute for Public Relations - August 11, 2026
Organizations are investing heavily in AI adoption to improve employee productivity and efficiency, but Gallup's latest findings suggest that access alone does not improve or weaken the employee experience.

PR Stunt Watch: A hairy experience, free electricity from Octopus Energy, GWR & Greggs
By Amy Jones, Executive Creative Director at Clarion
PRmoment (UK) - August 13, 2026
Join us, as we rollercoaster though a giant hairball, circle a little library, fly past a slightly convoluted energy story, touch on a BIG issue, and then close the column with a satisfying pastry finish.

The five math errors that quietly break PR reports
By Rachel Whitford
Agility PR Solutions - August 14, 2026
Five arithmetic errors account for most of what I send back when I review a monthly or quarterly report. None of them require statistics. All of them survive review because the math is easy enough that nobody checks it, and because the wrong version almost always flatters the campaign.

How to prevent channel conflict between PR, marketing, and sales
By Dana Whitfield
Axia Public Relations - August 14, 2026
Learn how a PR and marketing agency can set decision rights, SLAs, and handoff metrics to reduce channel conflict and accelerate revenue growth.

AI, M&A and the New Disinformation Threat Landscape
By Simon Erskine Locke & Peter Duda
CommPRO - August 14, 2026
AI has changed the M&A and financial communications landscape with the ability to scale disinformation, manipulate markets and drive fraud. M&A and financial communications professionals are on the front lines and need to take steps to protect content, detect misinformation, correct the record to manage AI-driven crises.

Five important words for creating news for PR and SEO
By Ali Cort
Browser Media - August 14, 2026
Five important words for creating news for PR and SEO purposes, when you think you have no news.

The Journalist AI Adoption Study 2026: What Newsrooms Are Using, What PR Teams Need to Know
Everything-PR - August 14, 2026
68% of journalists at top-100 U.S. newsrooms now use AI tools in their reporting workflow. 41% use AI for pre-interview research. 29% use AI to identify sources. And 0% of the PR industry's pitch strategies have adjusted for any of it.

The PepsiCo comms leader's formula for becoming a trusted adviser
By Isis Simpson-Mersha
Ragan Communications - August 13, 2026
Rebekah Metts-Childers leads global employee communications at PepsiCo, focused on strengthening internal culture and corporate reputation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Why PR Is Becoming a Revenue Driver (Inc. - August 19, 2026)

EY's Rachel Lloyd says PR's growing C-suite influence is only the beginning (The Drum - August 20, 2026)

The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface (PR Daily - August 19, 2026)

Your Company Grew Overnight. Your Founder's Media Skills Didn't. (PRNEWS - August 18, 2026)

19 Common Challenges Comms Teams Face When Planning Internal Conferences (Forbes - August 19, 2026)

PR teams often optimise for the launch, not the life of the campaign—here's why that happens (Agility PR Solutions - August 20, 2026)

Mr. Magazine Interview: Laura LeBleu Is Giving Gen X a Magazine of Its Own (CommPRO - August 19, 2026)

Streaming is the media world's latest tremor (FINN Partners - August 19, 2026)

Perspective: In the AI Era, Relevance is a Communications Outcome (PRovoke Media - August 19, 2026)

WATCH: Members of the Ragan Advisory Board discuss comms perspectives, skills and superpowers - Ragan Communications (Ragan Communications - August 20, 2026) [VIDEO]

Understanding media intelligence: How to turn data into meaningful insights (Muck Rack - August 20, 2026)

Marques Brownlee (MKBHD): The Tech Reviewer Who Built a Media Company — and the Reputation Crisis That Followed (Everything-PR - August 20, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

Why PR Is Becoming a Revenue Driver
By Emily Reynolds
Inc. - August 19, 2026
Public relations used to be judged by familiar signals: headline volume, share of voice, event buzz, and whether a spokesperson landed the right interview at the right time. Those markers still matter. But they no longer tell the full story.

EY's Rachel Lloyd says PR's growing C-suite influence is only the beginning
By Mel Henson
The Drum - August 20, 2026
The Drum Awards Festival PR jury president explains how AI, executive visibility and the creator economy are reshaping communications – and what she will be looking for in this year's winning work.

The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface
By Courtney Blackann
PR Daily - August 19, 2026
Neutrogena faces boycott calls after Hayden Panettiere claims resurface. Plus: A news publication is taking phone-in pitches only; Nestle adapts for GLP-1 customers.

Your Company Grew Overnight. Your Founder's Media Skills Didn't.
By Katie Suiters
PRNEWS - August 18, 2026
The skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.

19 Common Challenges Comms Teams Face When Planning Internal Conferences
By Forbes Communications Council
Forbes - August 19, 2026
Anticipating the challenges that can arise before and during the conference can help teams address them early and keep the event on track.

PR teams often optimise for the launch, not the life of the campaign—here's why that happens
By Muhammad Fahis
Agility PR Solutions - August 20, 2026
A PR campaign can look like an undeniable success when it first launches. Journalists pick up the story, social channels begin circulating it, website traffic rises, and a stream of headlines gives the entire team a visible reason to celebrate. For a moment, the campaign appears to be doing exactly what it was designed to do.

Mr. Magazine Interview: Laura LeBleu Is Giving Gen X a Magazine of Its Own
CommPRO - August 19, 2026
In his latest Mr. Magazine interview, Samir Husni talks with Geezer founder and editor-in-chief Laura LeBleu about creating a magazine for Gen X, her commitment to print in an increasingly digital world and her vision for building Geezer into a larger community.

Streaming is the media world's latest tremor
By Daniel Odonnell
FINN Partners - August 19, 2026
Streaming is reshaping TV advertising as CTV buying expands, linear and streaming converge, and AI pushes media toward outcome-based proof.

Perspective: In the AI Era, Relevance is a Communications Outcome
By Margot Edelman
PRovoke Media - August 19, 2026
Margot Edelman writes that as AI raises new questions about companies' relevance and value, communicators have a critical role in making sure market perception keeps pace with reality.

WATCH: Members of the Ragan Advisory Board discuss comms perspectives, skills and superpowers - Ragan Communications [VIDEO]
By Sean Devlin
Ragan Communications - August 20, 2026
The best communicators build their own mix of instincts and strengths over time. Hearing how others approach the work can provide a perspective on how they approach their jobs.

Understanding media intelligence: How to turn data into meaningful insights
By Kristen Dunleavy
Muck Rack - August 20, 2026
Communications teams have no shortage of data. From earned media to emerging metrics like AI visibility, the challenge is turning data into meaningful insights that influence business decisions. Muck Rack’s Director of Insight & Consultancy Prathima Ramesh and VP of communications Linda Zebian came together for a fireside chat exploring what modern media intelligence reporting should look like today.

Marques Brownlee (MKBHD): The Tech Reviewer Who Built a Media Company — and the Reputation Crisis That Followed
By Ronn Torossian
Everything-PR - August 20, 2026
MKBHD, Marques Brownlee, built a tech review media empire. Learn about his company, his influence, and the reputation crisis from his Panels app.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​The Lost Art of the Thank-You Note (Landis Communications - August 18, 2026)

AI Can't Tell You Which PR Firm to Trust (O'Dwyer's - August 17, 2026)

The workplace case for taking eye health seriously (Ragan Communications - August 17, 2026)

AI Recycled a Dead Promotion and Sent Customers to a Client's Doors (PRNEWS - August 17, 2026)

Trust isn't claimed, it's engineered—a lesson PR pros can borrow from product design (Agility PR Solutions - August 17, 2026)

Meet the 15 Rising Communications Leaders in PRSA-NY's 2026 Class (CommPRO - August 18, 2026)

Data Center PR: The Ever-Changing Impact (FischTank PR - August 17, 2026)

Is Anyone Outside Your Company Listening? (The Colab Brief - August 18, 2026)

Mastercard's Barkha Patel to Receive Outstanding Individual Achievement SABRE (PRovoke Media - August 17, 2026)

The Scoop: Disney, Epic Games collab on 'story that doesn't have to end when you leave the park' (PR Daily - August 17, 2026)

AI Will Transform PR — We're Just Doing It Badly So Far (The AI Journal - August 18, 2026)

How Americans Are Using and Questioning AI (Institute for Public Relations - August 18, 2026)

An Interview: Kimi Yoshino, The Washington Post (Meredith & The Media - August 17, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

​The Lost Art of the Thank-You Note
By Makenzi Jordan Rodriguez
Landis Communications - August 18, 2026
Relationships are built through many small interactions over time. The next time a reporter interviews your client, send the thank-you.

AI Can't Tell You Which PR Firm to Trust
By Larry Smalheiser
O'Dwyer's - August 17, 2026
Finding a strategic communications agency has never been easier. Choosing the right one may be harder than ever.

The workplace case for taking eye health seriously
By Jonathan Ormsby
Ragan Communications - August 17, 2026
Workers who spend hours staring at their computer screens can wind up with burning, itching or watery eyes.

AI Recycled a Dead Promotion and Sent Customers to a Client's Doors
By Kristen Kauffman
PRNEWS - August 17, 2026
A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

Trust isn't claimed, it's engineered—a lesson PR pros can borrow from product design
By Desmond Thomas
Agility PR Solutions - August 17, 2026
In an era where skepticism toward brand messaging runs high, the professionals who win aren't the ones with the most confident copy — they're the ones who can show their audience a system, not just a statement.

Meet the 15 Rising Communications Leaders in PRSA-NY's 2026 Class
By Fay Shapiro
CommPRO - August 18, 2026
Meet the 15 rising communications leaders named to PRSA-NY's 15 Under 35 Class for 2026 and the fresh thinking, leadership and energy they're bringing to our industry.

Data Center PR: The Ever-Changing Impact
By Alexa Topolski and Julia Kindig
FischTank PR - August 17, 2026
With backlash from communities on data center construction to moratoriums being enacted upon in data center heavy area “goldmines,” Data Center PR can assist in effectively educating communities about the projects and help avoid controversies surrounding the rapidly expanding construction.

Is Anyone Outside Your Company Listening?
The Colab Brief - August 18, 2026
We've gotten very good at making sure an announcement is accurate, on-brand, legally sound, and approved. We're much less good at making sure it's interesting.

Mastercard's Barkha Patel to Receive Outstanding Individual Achievement SABRE
By Paul Holmes
PRovoke Media - August 17, 2026
In her role as head of communications for Mastercard, Barkha Patel oversees communications strategies for all the company's business units, as well as its DEI and ESG commitments.

The Scoop: Disney, Epic Games collab on 'story that doesn't have to end when you leave the park'
By Courtney Blackann
PR Daily - August 17, 2026
Disney, Epic Games collab on 'story that doesn't have to end when you leave the park'. Plus: Crocs brings mascot to life with new miniseries; skeptics wary of Meta's AI vision.

AI Will Transform PR — We're Just Doing It Badly So Far
The AI Journal - August 18, 2026
A good part of my week is spent opening documents that are, on the surface, perfectly respectable — fine structure, clean grammar. But the whole thing has that college-report sheen so beloved by AI and so often mistaken for competence. There's no pulse, no real point of view behind the words.

How Americans Are Using and Questioning AI
Institute for Public Relations - August 18, 2026
Pew Research Center examined how U.S. adults use and view AI, including chatbots, smart devices, AI search summaries, and the perceived impact of AI on society.

An Interview: Kimi Yoshino, The Washington Post
By Meredith Klein
Meredith & The Media - August 17, 2026
This week, I sat down with Kimi Yoshino, managing editor at The Washington Post.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​A Kennywood Park Publicity Stunt Still Wows Local Enthusiasts, 45 Years to the Day and Date (The GA-Zette - August 16, 2026)

The 84% myth: Why the PR industry's AI numbers are wrong (PR Daily - August 17, 2026)

2026 PRNEWS Platinum Awards Finalists Announced (PRNEWS - August 17, 2026)

Structure Your Way to AI Citations (PRsay - August 17, 2026)

Good and Bad PR: Landing on Mars, Thames Water, Harry Potter fanatics & a total eclipse of the PR heart (PRmoment (UK) - August 13, 2026)

How PR Helps Brands Stay Credible As AI Reshapes Discovery (Forbes - August 17, 2026)

AI didn't make thought leadership generic—it exposed that it already was (Agility PR Solutions - August 14, 2026)

Bill Buff, CEO & Senior Partner, Stratacomm — A Capitol Communicator Profile (CommPRO - August 17, 2026)

PR Newswire's Jeff Hicks On Why Brands Must Shift From Searchable To Citable (PRovoke Media - August 14, 2026) [PODCAST]

Press Releases in the AI Era: How You Can Build Search Visibility and Brand Authority (EIN Presswire - August 17, 2026)

Thought Leadership on LinkedIn: Your 2026 B2B Playbook (Radka Group - August 13, 2026)

GEO forces new PR and marketing ownership debates (ContentGrip - August 14, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

​A Kennywood Park Publicity Stunt Still Wows Local Enthusiasts, 45 Years to the Day and Date
The GA-Zette - August 16, 2026
A few days ago, on August 14, 2026, Pittsburgh historic enthusiasts were likely reminiscing about a hot day of August 14, 1981, when a 3,000 pound Clark Bar was delivered to a waiting crowd of thousands at Kennywood Park in West Mifflin, PA.

The 84% myth: Why the PR industry's AI numbers are wrong
By David Clare, Director and Head of Fusion at Fire on the Hill
PR Daily - August 17, 2026
If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else.

2026 PRNEWS Platinum Awards Finalists Announced
By Jessica Dombrowski
PRNEWS - August 17, 2026
For nearly 30 years, the Platinum Awards have recognized the campaigns, agencies and in-house teams setting the standard for influence, reputation and results. This year's finalists were selected from a highly competitive field spanning every discipline in the profession, from media relations and brand strategy to public affairs, digital communications and experiential campaigns.

Structure Your Way to AI Citations
By John Elsasser
PRsay - August 17, 2026
If you want to get cited, give AI a map — clear headings and organized sections — so it can find exactly what it needs. Here are three ways to structure content AI will cite.

Good and Bad PR: Landing on Mars, Thames Water, Harry Potter fanatics & a total eclipse of the PR heart
By Andy Barr, Season One Communications
PRmoment (UK) - August 13, 2026
Despite the 476th heatwave of the year, I have kept my ear to the media-ground to find the best and worst of the PR world from the past seven days. Let's get about it.

How PR Helps Brands Stay Credible As AI Reshapes Discovery
By Amy Packard Berry
Forbes - August 17, 2026
​In an AI-centered marketing world, PR stops being reputation insurance and starts shaping the source material that machines pick up and eventually surface to your target audiences.

AI didn't make thought leadership generic—it exposed that it already was
By Linda Rosenblum
Agility PR Solutions - August 14, 2026
Thought leadership is entering a new era, where both journalists and public relations professionals are navigating the reality that AI has fundamentally changed how ideas are created and shared.

Bill Buff, CEO & Senior Partner, Stratacomm — A Capitol Communicator Profile
By Debra Silimeo
CommPRO - August 17, 2026
"You're either winning or you're learning." It's a motto Bill Buff has carried from Little League coaching experience to the C-suite as CEO of Stratacomm. And at the end of the day, he says the business of communication comes down to something very human: relationships.

PR Newswire's Jeff Hicks On Why Brands Must Shift From Searchable To Citable [PODCAST]
By Camillia Dass
PRovoke Media - August 14, 2026
Ahead of the PRovoke Media Asia-Pacific Summit in Singapore, PR Newswire chief product and technology officer Jeff Hicks speaks to us about how AI is reshaping brand discovery, why being searchable is no longer enough, and what communicators must do to become trusted sources that AI platforms choose to cite.

Press Releases in the AI Era: How You Can Build Search Visibility and Brand Authority
By Issac Morgan
EIN Presswire - August 17, 2026
Press releases have evolved from attracting only media and the public to helping brands get their content into AI systems.

Thought Leadership on LinkedIn: Your 2026 B2B Playbook
Radka Group - August 13, 2026
Master thought leadership on LinkedIn by sharing unique insights that solve your audience's challenges. Discover actionable tips for 2026.

GEO forces new PR and marketing ownership debates
By Lena Marlowe
ContentGrip - August 14, 2026
One strategic observation: When answers replace links, the “ranking” conversation becomes a credibility conversation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

How To Become A Storyteller: Early-Career Lessons From Agency Leaders (Forbes - August 14, 2026)

The Scoop: People are mocking Instagram's new logo. The platform is inviting opinions anyway. (PR Daily - August 14, 2026)

PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC (PRNEWS - August 13, 2026)

Does AI Adoption Improve Employee Engagement? (Institute for Public Relations - August 11, 2026)

PR Stunt Watch: A hairy experience, free electricity from Octopus Energy, GWR & Greggs (PRmoment (UK) - August 13, 2026)

The five math errors that quietly break PR reports (Agility PR Solutions - August 14, 2026)

How to prevent channel conflict between PR, marketing, and sales (Axia Public Relations - August 14, 2026)

AI, M&A and the New Disinformation Threat Landscape (CommPRO - August 14, 2026)

Five important words for creating news for PR and SEO (Browser Media - August 14, 2026)

The Journalist AI Adoption Study 2026: What Newsrooms Are Using, What PR Teams Need to Know (Everything-PR - August 14, 2026)

The PepsiCo comms leader's formula for becoming a trusted adviser (Ragan Communications - August 13, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

How To Become A Storyteller: Early-Career Lessons From Agency Leaders
By Forbes Agency Council
Forbes - August 14, 2026
With audiences more selective than ever, the ability to find the human stakes in any business' story has become an invaluable—some might say essential—agency skill.

The Scoop: People are mocking Instagram's new logo. The platform is inviting opinions anyway.
By Courtney Blackann
PR Daily - August 14, 2026
People are mocking Instagram's new logo. The platform is inviting opinions anyway. Plus: Redditors are increasingly annoyed with promotional brand posts; Gen Z is taking action against brands using AI.

PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
By Nicole Schuman
PRNEWS - August 13, 2026
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer.

Does AI Adoption Improve Employee Engagement?
Institute for Public Relations - August 11, 2026
Organizations are investing heavily in AI adoption to improve employee productivity and efficiency, but Gallup's latest findings suggest that access alone does not improve or weaken the employee experience.

PR Stunt Watch: A hairy experience, free electricity from Octopus Energy, GWR & Greggs
By Amy Jones, Executive Creative Director at Clarion
PRmoment (UK) - August 13, 2026
Join us, as we rollercoaster though a giant hairball, circle a little library, fly past a slightly convoluted energy story, touch on a BIG issue, and then close the column with a satisfying pastry finish.

The five math errors that quietly break PR reports
By Rachel Whitford
Agility PR Solutions - August 14, 2026
Five arithmetic errors account for most of what I send back when I review a monthly or quarterly report. None of them require statistics. All of them survive review because the math is easy enough that nobody checks it, and because the wrong version almost always flatters the campaign.

How to prevent channel conflict between PR, marketing, and sales
By Dana Whitfield
Axia Public Relations - August 14, 2026
Learn how a PR and marketing agency can set decision rights, SLAs, and handoff metrics to reduce channel conflict and accelerate revenue growth.

AI, M&A and the New Disinformation Threat Landscape
By Simon Erskine Locke & Peter Duda
CommPRO - August 14, 2026
AI has changed the M&A and financial communications landscape with the ability to scale disinformation, manipulate markets and drive fraud. M&A and financial communications professionals are on the front lines and need to take steps to protect content, detect misinformation, correct the record to manage AI-driven crises.

Five important words for creating news for PR and SEO
By Ali Cort
Browser Media - August 14, 2026
Five important words for creating news for PR and SEO purposes, when you think you have no news.

The Journalist AI Adoption Study 2026: What Newsrooms Are Using, What PR Teams Need to Know
Everything-PR - August 14, 2026
68% of journalists at top-100 U.S. newsrooms now use AI tools in their reporting workflow. 41% use AI for pre-interview research. 29% use AI to identify sources. And 0% of the PR industry's pitch strategies have adjusted for any of it.

The PepsiCo comms leader's formula for becoming a trusted adviser
By Isis Simpson-Mersha
Ragan Communications - August 13, 2026
Rebekah Metts-Childers leads global employee communications at PepsiCo, focused on strengthening internal culture and corporate reputation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​5 ways Hellmann's stood out among America's 250th campaigns this summer (PR Daily - August 11, 2026)

Community Engagement Is the Secret to Successful Celebrations (O'Dwyer's - August 11, 2026)

The Right Way to Turn Social Media Into News Coverage (PRNEWS - August 10, 2026)

In an AI Job Market, Human Skills Still Matter Most (PRsay - August 10, 2026)

"Culture" is the laziest word in PR – Here's what should replace it (PRmoment (UK) - August 6, 2026)

Influence isn't a communications tactic. It's an organizational strategy. (PRGN - August 10, 2026)

What do you need in your toolkit? The best AI tools For PR in 2026 (Agility PR Solutions - August 11, 2026)

How to Capture an Executive's Voice on the Page (Caliber - August 10, 2026)

Six First Half Agency Acquisitions That Could Be Game Changers (PRovoke Media - August 11, 2026)

3 communications trends shaping 2027 (Ragan Communications - August 11, 2026)

From the Web to AI: Larry Weber's Four‑Decade PR Legacy and Why Storytelling Works (EIN Presswire - August 11, 2026)

How Disclosure Language Influences Retail Investor Attention When AI Writes for AI to Read (CommPRO - August 10, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

​5 ways Hellmann's stood out among America's 250th campaigns this summer
By Courtney Blackann
PR Daily - August 11, 2026
America's 250th birthday served as a major cultural moment this summer. It was also a fairly obvious opportunity for brands to create something fun or meaningful. Hellmann's had an idea that connected the anniversary to something people could link to its mayonnaise: the U.S. has an official bird, tree and flag, but no official sandwich.

Community Engagement Is the Secret to Successful Celebrations
By Andrea Braunstein
O'Dwyer's - August 11, 2026
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.

The Right Way to Turn Social Media Into News Coverage
By Dustin Siggins
PRNEWS - August 10, 2026
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already. The question is how to make social media work the news when competition is tight and attention spans are low.

In an AI Job Market, Human Skills Still Matter Most
By PRSA Staff
PRsay - August 10, 2026
It's a common lament for entry-level jobseekers: They submit résumés to online portals where AI screens the applicants, and never get a response.

"Culture" is the laziest word in PR – Here's what should replace it
By Helen Collingborn
PRmoment (UK) - August 6, 2026
The majority of agencies endlessly talk about culture. "Culture-first." "Tapping into culture." "Inserting the brand in culture." It's become the catch-all word agencies reach for when they want to sound plugged in. I think it's the opposite. Used like that, culture might be the laziest word in the business.

Influence isn't a communications tactic. It's an organizational strategy.
By Abbie S. Fink
PRGN - August 10, 2026
Learn why brand influence should be an organizational strategy, not just a marketing effort, and how trust drives long-term business success.

What do you need in your toolkit? The best AI tools For PR in 2026
By Rebecca Barnatt-Smith
Agility PR Solutions - August 11, 2026
From assisting with media monitoring to automating workflows, the best AI tools for PR can help teams scale effectively, prepare for a crisis, and personalize interactions at every touchpoint.

How to Capture an Executive's Voice on the Page
By Aaron Enneking
Caliber - August 10, 2026
Learn how to capture an executive's written voice, build a useful voice profile and keep ghostwritten thought leadership sounding authentic.

Six First Half Agency Acquisitions That Could Be Game Changers
By Paul Holmes
PRovoke Media - August 11, 2026
After a busy six months of PR agency acquisition activity, PRovoke spotlights six deals that exemplify key trends and have the potential to transform agency capabilities.

3 communications trends shaping 2027
By Courtney Blackann
Ragan Communications - August 11, 2026
Rumors can spread before companies know they exist, while AI is reshaping content creation and crisis planning. At the same time, employees want more clarity from leaders and fragmented audiences are making traditional media alone less effective. In other words, there's a lot going on. These shifts are changing what comms leaders prioritize and where they invest their time.

From the Web to AI: Larry Weber's Four‑Decade PR Legacy and Why Storytelling Works
By Issac Morgan
EIN Presswire - August 11, 2026
Building credibility, positive public perception and awareness for technology brands that have stood the test of time requires far more than advertising campaigns alone. Larry Weber understood that principle in the early days of public relations, helping architect the communications strategies of many of the world's most recognizable technology brands.

How Disclosure Language Influences Retail Investor Attention When AI Writes for AI to Read
By Ruoyi Huang
CommPRO - August 10, 2026
This article examines how AI is reshaping both the creation and consumption of corporate disclosures, and what the emerging "AI Loop" means for investor relations professionals trying to reach both algorithms and investors.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​5 Ways PR Teams Can Optimize Visibility on Claude (Agility PR Solutions - August 7, 2026)

17 Outdated PR Tactics Communications Pros Have Left Behind (Forbes - August 10, 2026)

Q&A with Carolyn Izzo, Founder & CEO of CIIC PR (O'Dwyer's - August 10, 2026)

The Scoop: Taylor Farms has another food-borne illness outbreak (PR Daily - August 10, 2026)

PRNEWS Announces 2026 People of the Year (PRNEWS - August 6, 2026)

Good and Bad PR: Ferrari has the last laugh, BP, ScotRail & AI overlords (PRmoment (UK) - August 6, 2026)

If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math (CommPRO - August 10, 2026)

PR Leaders Will Master AI, Not Let it Master Them (Culpwrit - August 10, 2026)

Sing-alongs and Cream Puffs: The Power of Community in Building a Brand (InsideOut Public Relations (Australia) - August 10, 2026)

The prompt never has been a "question." PR has to start thinking like a CMO at scale, now (PR@ctical - August 10, 2026)

Warner Bros. Discovery 'inspired' by employees amid takeover; '60 Minutes' EP rebukes rumors (Ragan Communications - August 7, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​5 Ways PR Teams Can Optimize Visibility on Claude
By Osama Saeed
Agility PR Solutions - August 7, 2026
Every AI answer engine behaves differently. Some recommend a longer list of brands in response to a query while citing few sources. Others conduct deeper research before they recommend anything. Understanding what works for which platform is very important when deciding your AI visibility strategy. Claude, developed by Anthropic, belongs to the second group.

17 Outdated PR Tactics Communications Pros Have Left Behind
By Forbes Communications Council
Forbes - August 10, 2026
Tactics that once generated consistent coverage often fall short in today's fast-moving, relationship-driven environment.

Q&A with Carolyn Izzo, Founder & CEO of CIIC PR
By John O'Dwyer
O'Dwyer's - August 10, 2026
From humble beginnings in a spare room in her mother's home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.

The Scoop: Taylor Farms has another food-borne illness outbreak
By Allison Carter
PR Daily - August 10, 2026
Taylor Farms has another food-borne illness outbreak. Plus: Meta AI clearly outlines its value proposition; the White Sox are capitalizing on their papal fan.

PRNEWS Announces 2026 People of the Year
PRNEWS - August 6, 2026
PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.

Good and Bad PR: Ferrari has the last laugh, BP, ScotRail & AI overlords
By Andy Barr, Season One Communications
PRmoment (UK) - August 6, 2026
Did you miss me during the PRmoment summer hiatus? I thought so. We have so much to catch up on. No time for idle chit-chat, let's go.

If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math
By Dustin Siggins
CommPRO - August 10, 2026
Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite's trust, demonstrate their value and make communications harder to cut.

PR Leaders Will Master AI, Not Let it Master Them
By Ron Culp
Culpwrit - August 10, 2026
I was on a brainstorming call last week with a PR organization's program committee when one person said: "It's time to move beyond discussing AI. What's the next big thing?" My automatic response was that AI is and will continue to be the "next big thing."

Sing-alongs and Cream Puffs: The Power of Community in Building a Brand
InsideOut Public Relations (Australia) - August 10, 2026
On the 25th of July, a crowd of 2,000 people met in Hyde Park to sing. The sing-in protest was organised after the cancellation of Divine Playhouse. The sudden closure was a result of pressure on the property owners, and criticism of the use of the abandoned Kent Street church as an inclusive music venue.

The prompt never has been a "question." PR has to start thinking like a CMO at scale, now
By Sarah Evans
PR@ctical - August 10, 2026
Buyers who ask AI buy from their first shortlist 80% of the time, and half of them are using it to narrow the list, not find you. Here are the four work prompts deciding your accounts.

Warner Bros. Discovery 'inspired' by employees amid takeover; '60 Minutes' EP rebukes rumors
By Sean Devlin
Ragan Communications - August 7, 2026
Warner Bros. Discovery 'inspired' by employees amid takeover; '60 Minutes' EP rebukes rumors. Plus, Disney's top exec thanks employees in company update.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

Why Falling News Trust Is Actually Good News For Your Brand's PR Strategy (Forbes - August 7, 2026)

Stop Pitching, Start Connecting: The Case for Real Media Relationships (Franco - August 6, 2026)

Making Travelers Smile: The Strategic Role of Humor in Travel Marketing (O'Dwyer's - August 7, 2026)

PR Roundup: Buc-ee's Trademark Trouble, DuckDuckGo's Brilliant Non-Product and a Data Wake-Up Call for Communicators (PRNEWS - August 6, 2026)

ICON 2026 Preview: Sally Hogshead on Standing Out by Being Yourself (PRsay - August 7, 2026)

Stunt Watch: Specsavers goes clubbing, a new uniform for Girl Guides and Google reviews gone mad (PRmoment (UK) - August 7, 2026)

Turn social media and reputation management into revenue signals (Axia Public Relations - August 7, 2026)

Narrative-Led Growth: The Triumph Of Human-Driven Storytelling In An AI World (Forbes - August 7, 2026)

GEO vs. AEO vs. AIO vs. SEO: A B2B Marketer's Guide – PAN (PAN Communications - August 7, 2026)

Do You Know What Your Body Language Just Said? (CommPRO - August 7, 2026)

The Scoop: BMW takes heat over its in-vehicle 'Spider-Man' activation (PR Daily - August 7, 2026)

Top 10 AI PR Agencies in the World (2026) (The AI Journal - August 7, 2026)

Know a PR, comms, or marketing pro tracking industry moves? This free newsletter belongs in their inbox. Please share!

Summary Section:

Why Falling News Trust Is Actually Good News For Your Brand's PR Strategy
By Ohad Ben Artzi
Forbes - August 7, 2026
The value of a tier-one placement has arguably increased precisely because it stands out in an information environment that's grown noisier and less reliable.

Stop Pitching, Start Connecting: The Case for Real Media Relationships
By Ashley Ortiz
Franco - August 6, 2026
Media relationships are most effective when they are built through consistent engagement rather than only reaching out with pitches or announcements.

Making Travelers Smile: The Strategic Role of Humor in Travel Marketing
By Mike Rush
O'Dwyer's - August 7, 2026
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.

PR Roundup: Buc-ee's Trademark Trouble, DuckDuckGo's Brilliant Non-Product and a Data Wake-Up Call for Communicators
By Nicole Schuman
PRNEWS - August 6, 2026
This week in PR: Buc-ee's trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn't always better for brands.

ICON 2026 Preview: Sally Hogshead on Standing Out by Being Yourself
By John Elsasser
PRsay - August 7, 2026
Artificial intelligence can generate content. It can’t make you memorable. That’s a central theme for Sally Hogshead, a New York Times bestselling author, expert on the science of fascination and frequent “Today” show contributor. Her work has helped leaders and brands communicate with authenticity and influence and understand how they are perceived.

Stunt Watch: Specsavers goes clubbing, a new uniform for Girl Guides and Google reviews gone mad
By Kim Allain, Creative Director at Pitch
PRmoment (UK) - August 7, 2026
This week we've got aging ravers, a long-overdue wardrobe update and possibly the best-worst Google review ever written.

Turn social media and reputation management into revenue signals
Axia Public Relations - August 7, 2026
Social media and reputation management can provide some of the clearest early signals of future revenue direction.

Narrative-Led Growth: The Triumph Of Human-Driven Storytelling In An AI World
By Rekha Thomas, Principal at Path Forward GTM
Forbes - August 7, 2026
Stop thinking of narrative as the squishy top of the funnel. It is your entire marketing organization’s unifying operating system.

GEO vs. AEO vs. AIO vs. SEO: A B2B Marketer's Guide – PAN
By Connor Bradshaw
PAN Communications - August 7, 2026
GEO, AEO, AIO, SEO: It’s getting soupy. We know. PAN firms up each acronym and explains what B2B brands should do with them.

Do You Know What Your Body Language Just Said?
By Carol Kinsey Goman, Ph.D.
CommPRO - August 7, 2026
Every conversation, presentation, and leadership moment sends two messages. Here's why mastering your body language may be one of the most powerful communication skills in today's AI-driven world.

The Scoop: BMW takes heat over its in-vehicle 'Spider-Man' activation
By Courtney Blackann
PR Daily - August 7, 2026
BMW takes heat over its in-vehicle 'Spider-Man' activation. Plus: DoorDash adds storefront for awkward buys; New York Times pushes more video after search traffic decline.

Top 10 AI PR Agencies in the World (2026)
By Erika Balla
The AI Journal - August 7, 2026
Artificial intelligence is changing every industry—but building great technology is only part of the equation. The companies leading the AI revolution are also the ones building trust, educating the market, and establishing themselves as thought leaders.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​How Queen Caroline turned King Arthur into an 18th‑century royal PR strategy (The Conversation - March 21, 2026)

Unpacking the topics and trends driving Communications. (Axios - August 6, 2026)

The State of PR in 2026: More Tools, More Pressure (JD Supra - August 6, 2026)

Turning Insight into Opportunity: Using Earned Media for Business Development (O'Dwyer's - August 6, 2026)

3 communications trends shaping 2027 (PR Daily - August 6, 2026)

Creator Relations Are Becoming the New Media Relations for Events (PRNEWS - August 6, 2026)

What AI Companies Mean When They Say "Earned" (LinkedIn Pulse - August 5, 2026)

When You Can't Control the Story: Transparency in a Cyber Crisis (CIPR Crisis Comms Network - August 5, 2026)

Leading Through Transformation: Bill Davies on the Enduring Principles Shaping the Future of Communications (CommPRO - August 6, 2026)

The EU AI Act is now a PR problem. Your clients will ask—can you answer? (Agility PR Solutions - August 6, 2026)

Top takeaways from the Employee Experience Conference 2026 (Ragan Communications - August 6, 2026)

Crisis Communications In The Synthetic Media Age: Proof As Part Of The Message (Forbes - August 6, 2026)

InstaKids: The Ethical Crisis of Marketing to Children on Instagram (Everything-PR - August 3, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​How Queen Caroline turned King Arthur into an 18th‑century royal PR strategy
By Amy Louise Blaney
The Conversation - March 21, 2026
Long before communications teams and media advisers became fixtures of royal life, Queen Caroline (1683-1737) attempted a remarkable piece of image management.

Unpacking the topics and trends driving Communications.
Axios - August 6, 2026
Fans turned communicators; Corporate consistency wins; The slop wars; Michelle Lammers of Nightwing; and Natural disaster playbook.

The State of PR in 2026: More Tools, More Pressure
By Grant Ludmer
JD Supra - August 6, 2026
PR teams have more tools at their disposal than ever. Yet despite efficiency gains from these tools, the workload has not gotten any lighter, as PR professionals now own an increasingly complex set of initiatives.

Turning Insight into Opportunity: Using Earned Media for Business Development
By Ryan Evans & John Hellerman
O'Dwyer's - August 6, 2026
There’s a moment in most law firms when someone, usually a skeptical partner, asks a fair question: what exactly does communications do?

3 communications trends shaping 2027
By Courtney Blackann
PR Daily - August 6, 2026
Communicators don't have the luxury of tackling one challenge at a time anymore. At the same time, employees want more clarity from leaders and fragmented audiences are making traditional media alone less effective.

Creator Relations Are Becoming the New Media Relations for Events
By Andrew Byrd
PRNEWS - August 6, 2026
As creators increasingly shape how people discover brands' products, event teams are inviting them as media partners for their events.

What AI Companies Mean When They Say "Earned"
By Amanda Green
LinkedIn Pulse - August 5, 2026
I spent 12 years in TV newsrooms before I moved into public relations and editorial strategy, which is why I'm somewhat skeptical about the stat driving most conversations about AI visibility, generative engine optimization (GEO) and PR strategy for large language models right now.

When You Can't Control the Story: Transparency in a Cyber Crisis
CIPR Crisis Comms Network - August 5, 2026
The technical detail of a cyber incident is genuinely hard, but it is not the hard part for communications. The hard part is holding on to trust.

Leading Through Transformation: Bill Davies on the Enduring Principles Shaping the Future of Communications
By Fay Shapiro
CommPRO - August 6, 2026
In this conversation with Bill Davies, CEO of Racepoint Global, the longtime communications leader shares why, even as AI reshapes the profession, judgment, curiosity, empathy, and trust remain the qualities that matter most.

The EU AI Act is now a PR problem. Your clients will ask—can you answer?
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Agility PR Solutions - August 6, 2026
U.S. communications professionals have a reflex when a European regulation makes headlines: file it under legal's problem, someone else's continent. That reflex is about to cost the profession a seat at a table it should own.

Top takeaways from the Employee Experience Conference 2026
By Allison Carter
Ragan Communications - August 6, 2026
Communicators and HR leaders are tasked with helping employees through it — whether that's a technological change, a leadership transition or just making it through the chaotic world we live in. It's no small task, but the professionals gathered in Nashville for Ragan's Employee Experience Conference had plenty of innovative ideas. Across sessions on culture, leadership, artificial intelligence and well-being, five themes emerged.

Crisis Communications In The Synthetic Media Age: Proof As Part Of The Message
By Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis
Forbes - August 6, 2026
Trust, in the synthetic media age, cannot rest on empathy or transparency alone.

InstaKids: The Ethical Crisis of Marketing to Children on Instagram
Everything-PR - August 3, 2026
The kidfluencer economy generated $24 billion in content and brand deals in 2025. A significant portion of that funnel flows through Instagram's parental-consent workflow, which theoretically gates posting and DM access for users under 13.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​You're a Thought Leader – but With AI, Everyone Can Seem Like One (JD Supra - August 4, 2026)

Climate PR Is No Longer About the Climate (O'Dwyer's - August 5, 2026)

From Barbie buzz to Barney at Heidi Klum's Party: Mattel's comms director on making moments matter (Ragan Communications - August 5, 2026)

Meow Wolf's Former VP of Comms: AI Is Telling Your Story. Is It Getting It Right? (PRNEWS - August 3, 2026)

Are Managers Being Set Up to Fail? - Institute for Public Relations (Institute for Public Relations - August 4, 2026)

The quiet staffing crisis costing PR agencies their best clients (Agility PR Solutions - August 3, 2026)

Why truth must travel faster than fear (FINN Partners - August 4, 2026)

How do you pitch journalists effectively? (PR Daily - August 3, 2026)

Perspective: Why Public Relations Should Get More Personal (PRovoke Media - August 4, 2026)

7 key takeaways from Muck Rack's free fundamentals of media relations course [special guest post] (Sword and the Script - August 4, 2026)

The PR judgment behind effective newsjacking (Muck Rack - August 5, 2026)

Putting the Public Back In Public Relations (Destinations International - August 4, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​You're a Thought Leader – but With AI, Everyone Can Seem Like One
By Andy Lewkowicz
JD Supra - August 4, 2026
Generative AI has changed the rules of content creation. Today, anyone can produce polished articles, professional graphics, and seemingly authoritative analysis in a matter of minutes. For business leaders, marketers, and subject matter experts, that's both a remarkable opportunity and a growing challenge. Because for the first time, sounding like an expert is no longer proof of expertise.

Climate PR Is No Longer About the Climate
By Eric Fischgrund
O'Dwyer's - August 5, 2026
If you didn’t like that headline you’re not alone, it hurt to write it. But it’s the truth.

From Barbie buzz to Barney at Heidi Klum's Party: Mattel's comms director on making moments matter
By Isis Simpson-Mersha
Ragan Communications - August 5, 2026
Casey McDonald helps shape the stories behind some of the world's most iconic brands. As Mattel's director of global communications, he leads communications across entertainment, gaming and corporate storytelling.

Meow Wolf's Former VP of Comms: AI Is Telling Your Story. Is It Getting It Right?
By Kati Murphy
PRNEWS - August 3, 2026
Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

Are Managers Being Set Up to Fail? - Institute for Public Relations
By Ethan McCarty
Institute for Public Relations - August 4, 2026
Every time your organizational change stalls, the postmortem blames managers. They didn’t cascade the message. They didn’t make it land. They didn’t get their teams on board. The 2026 Integral Index says otherwise. Managers aren’t the weak link. All too often, they’re the last ones told.

The quiet staffing crisis costing PR agencies their best clients
By Desmond Thomas
Agility PR Solutions - August 3, 2026
Every agency leader has lived some version of this moment: a senior account lead resigns, and within two weeks it becomes clear that half of what made the client relationship work existed only in that person's head.

Why truth must travel faster than fear
By Charlotte Allen
FINN Partners - August 4, 2026
In the digital age, delivering medicine is only half the battle; the harder part is protecting the voices of those who deliver it.

How do you pitch journalists effectively?
By Allison Carter
PR Daily - August 3, 2026
This guide draws on PR Daily's reporting, including interviews with journalists and recent media surveys to answer your common questions about pitching.

Perspective: Why Public Relations Should Get More Personal
By Bob Brody
PRovoke Media - August 4, 2026
Bob Brody writes that the most compelling opinion pieces combine personal storytelling with a clear point of view—and offers seven steps for helping clients tell stories that resonate.

7 key takeaways from Muck Rack's free fundamentals of media relations course [special guest post]
By Alex Austin Vollor
Sword and the Script - August 4, 2026
Muck Rack Academy's Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their media relations and communication results.

The PR judgment behind effective newsjacking
By Léa Abboud
Muck Rack - August 5, 2026
Effective newsjacking takes more than speed. Learn how PR teams can judge when to join a breaking story, add value and protect brand credibility.

Putting the Public Back In Public Relations
By Deborah Stone
Destinations International - August 4, 2026
Somewhere along the way, public relations became synonymous with media relations and securing earned media coverage became the primary (only??) measure of success. While earned media remains one of the most powerful tools in PR toolkits, public relations was never meant to be limited to media coverage alone. At its core, PR is about building relationships with the public.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​An inside look at St. Jude's strategy for building repeatable change comms (Ragan Communications - August 4, 2026)

Inclusive Communications Starts Long Before You Hit "Publish" (PRNEWS - August 4, 2026)

Reputation Management Now Includes What AI Says About Your Brand (Spin Sucks - August 4, 2026)

Why every PR professional should think like an audience builder (Agility PR Solutions - August 3, 2026)

Leadership frameworks for AI | On Top of PR (Axia Public Relations - August 4, 2026) [PODCAST]

Building Community Through Print: The Mr. Magazine™ Interview with Heather Huston Johnson (CommPRO - August 4, 2026)

​How PR Pros Can Build Media Relationships (Forbes - August 4, 2026)

6 ways comms teams can turn podcast interviews into stronger brand storytelling (PR Daily - August 4, 2026)

LinkedIn Gave Everyone a Button to Report Your Content as AI Slop. 40% of Long-Form Posts Qualify Right Now. Time to Change ASAP. (PR@ctical - August 3, 2026)

AI Citation Optimization: How to Drive a Citation Increase (Meltwater - August 4, 2026)

Lessons Learned From the Top 10 Crises of Q2, 2026 (PRovoke Media - August 3, 2026)

Your Employees Are Your New PR Team (The Colab Brief - August 4, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​An inside look at St. Jude's strategy for building repeatable change comms
By Sean Devlin
Ragan Communications - August 4, 2026
Insights from the preconference workshops at Ragan's Employee Experience Conference in Nashville.

Inclusive Communications Starts Long Before You Hit "Publish"
By Savannah Young
PRNEWS - August 4, 2026
Inclusive communications is not an afterthought. A campaign will only work if the people it is trying to reach see themselves in the message.

Reputation Management Now Includes What AI Says About Your Brand
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - August 4, 2026
Gini Dietrich shows you why reputation management now includes what AI says about your brand—and the four moves to audit, correct, and own that narrative.

Why every PR professional should think like an audience builder
By Liam Bayford
Agility PR Solutions - August 3, 2026
A successful media placement can generate thousands of views, social shares, and website visits. However, many organizations make the mistake of treating coverage as the end goal instead of the start of a relationship.

Leadership frameworks for AI | On Top of PR [PODCAST]
Axia Public Relations - August 4, 2026
Learn how leaders can adopt AI with confidence by building ethical guardrails, empowering teams, and applying proven leadership principles with Ken Jacobs, principal of Jacobs Consulting & Executive Coaching.

Building Community Through Print: The Mr. Magazine™ Interview with Heather Huston Johnson
CommPRO - August 4, 2026
In the latest Mr. Magazine Interview, Heather Huston Johnson, CEO of Oregon Media, shares why community-focused storytelling, trusted local journalism, and the enduring power of print continue to strengthen both media brands and the communities they serve.

​How PR Pros Can Build Media Relationships
By Nancy Marshall, The PR Maven
Forbes - August 4, 2026
These relationships aren’t built overnight. They take lots and lots of time, and loads of pitching over the years.

6 ways comms teams can turn podcast interviews into stronger brand storytelling
By Courtney Blackann
PR Daily - August 4, 2026
Purdue University's podcast strategy shows how to reach audiences beyond your existing community.

LinkedIn Gave Everyone a Button to Report Your Content as AI Slop. 40% of Long-Form Posts Qualify Right Now. Time to Change ASAP.
By Sarah Evans
PR@ctical - August 3, 2026
LinkedIn also killed its own AI writing tool. Here's the 10-minute audit to run on your feed and every account you manage, plus your two Certification Day winners

AI Citation Optimization: How to Drive a Citation Increase
By Chris Hanson
Meltwater - August 4, 2026
See the website changes that drove a 73% jump in AI citations, and the framework you can apply to your own site.

Lessons Learned From the Top 10 Crises of Q2, 2026
By Paul Holmes
PRovoke Media - August 3, 2026
From Starbucks to Standard Chartered to Ryanair, the question is the same: where were the reputation experts when these decisions were made?

Your Employees Are Your New PR Team
The Colab Brief - August 4, 2026
PR has spent decades managing external perception, shaping what the world (journalists, customers, investors...yada yada) thinks about a company. Meanwhile, one audience has quietly moved from the sidelines to center stage. The one that's become impossible to ignore. The people already on payroll.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Inside Uber's approach to anticipating employee questions (Ragan Communications - August 3, 2026)

As They Gain Respect, Comms Leaders' Responsibilities Grow (PRsay - August 3, 2026) [VIDEO]

How PR Teams Really Feel About Their AI Visibility (Agility PR Solutions - July 30, 2026)

Public perception can tarnish reputations (Axia Public Relations - August 1, 2026)

How Students and Young PR Pros Can Stay on Top of Important News Events (Culpwrit - August 1, 2026)

The Scoop: Ferrari EV proves that the internet is not real life (PR Daily - July 31, 2026)

Culture Watch: We's Gretchen Ramsey on Jimothy the Raccoon (PRovoke Media - July 31, 2026)

18 Soft Skills That Set Communications Professionals Apart (Forbes - August 3, 2026)

Instagram: The Platform Reality in 2026 (Everything-PR - August 3, 2026)

A PR Firm Is Using Fake Publicists With AI-Generated Headshots to Spam Journalists With Pitches for Its Clients (Futurism - July 31, 2026)

Why Your Agency Shouldn't Overlook Entry-Level Talent (CommPRO - August 3, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​Inside Uber's approach to anticipating employee questions
By Sean Devlin
Ragan Communications - August 3, 2026
A practical guide to answering employee questions before they're even asked.

As They Gain Respect, Comms Leaders' Responsibilities Grow [VIDEO]
PRsay - August 3, 2026
“Communications leaders are increasingly speaking the language of business,” Mike Neumeier, APR, said. As a result, the public relations function is now connected to “revenue, reputation, employee retention, and risk, rather than just relying on activity-based metrics.” Neumeier is CEO of the Atlanta-based Arketi Group, a marketing agency.

How PR Teams Really Feel About Their AI Visibility
By Osama Saeed
Agility PR Solutions - July 30, 2026
With an exponential rise in zero-click searches and AI-generated traffic, ask any PR professional whether AI visibility matters, and the answer will be a resounding yes. However, ask whether they feel in control of it, and the confidence drops.

Public perception can tarnish reputations
By Jason Mudd
Axia Public Relations - August 1, 2026
See how winning a legal case doesn't always end a reputation risk, how Burger King got back trust with accountability, and more!

How Students and Young PR Pros Can Stay on Top of Important News Events
By Ron Culp
Culpwrit - August 1, 2026
I’ve been a news junkie since publishing my own mimeographed “newspaper” when I was 10 years old. But I admit now to having increasing difficulty keeping up with the blur of news fighting for our attention 24/7. But it is a fact of life that PR students and young pros must figure out.

The Scoop: Ferrari EV proves that the internet is not real life
By Allison Carter
PR Daily - July 31, 2026
Ferrari EV proves that the internet is not real life. Plus: LinkedIn introduces an 'AI slop' button; even Reddit is losing search traffic.

Culture Watch: We's Gretchen Ramsey on Jimothy the Raccoon
By Maja Pawinska Sims
PRovoke Media - July 31, 2026
In this edition, we speak to Gretchen Ramsey, EVP content & creator at We. Communications' We. Studio, about the internet phenomenon that is Jimothy the Raccoon, who is also based in Seattle.

18 Soft Skills That Set Communications Professionals Apart
By Forbes Communications Council
Forbes - August 3, 2026
Forbes Communications Council members share which emerging soft skills matter most for today's communications professionals and how you can continue developing them throughout your career.

Instagram: The Platform Reality in 2026
Everything-PR - August 3, 2026
Instagram 2026 platform reality: Reels discovery, Threads integration, Shop tab removed, DM-led conversion. Where Instagram fits in the social ecosystem.

A PR Firm Is Using Fake Publicists With AI-Generated Headshots to Spam Journalists With Pitches for Its Clients
By Maggie Harrison Dupré
Futurism - July 31, 2026
A PR firm operated a roster of fake PR representatives, some with AI faces, to pitch journalists on stories. Why?

Why Your Agency Shouldn't Overlook Entry-Level Talent
By Heather Kelly
CommPRO - August 3, 2026
Building a stronger agency starts with building a stronger talent pipeline, and that means recognizing the long-term value of investing in early-career professionals.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

What Alaska Can Teach Us About Public Relations (HMA PR - July 30, 2026)

PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo's OWI Crisis and Hot Jimothy Summer (PRNEWS - July 30, 2026)

Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool (PRsay - July 30, 2026)

How a tech executive keeps people at the center of change (PR Daily - July 31, 2026)

Why every PR campaign needs a 'second audience' strategy (Agility PR Solutions - July 31, 2026)

Measuring earned media referral traffic in GA4 for smarter PR (Axia Public Relations - July 31, 2026)

Why Highlights Has Stayed Relevant for 80 Years — The Mr. Magazine Interview (CommPRO - July 31, 2026)

10 phrases that should (probably) never appear in your crisis communications (Influence (UK) - July 31, 2026)

How To Adapt Content For AI Search As Users Discover It In New Ways (Forbes - July 31, 2026)

Burson Study Finds Trust in CEOs Remains Low (PRovoke Media - July 30, 2026)

Building A Leadership Framework Backed By Data | Benjamin Granger | 728 (Thought Leadership Leverage - July 30, 2026) [PODCAST]

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

What Alaska Can Teach Us About Public Relations
By Alison Bailin
HMA PR - July 30, 2026
Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska.

PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer
By Nicole Schuman
PRNEWS - July 30, 2026
PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool
By Ted Skinner
PRsay - July 30, 2026
Press releases measure the output of what you sent, not what landed. In a communications environment where audiences are spread across social media platforms, digital news outlets, podcasts, newsletters, and owned media, a single distribution report tells you almost nothing about whether your message actually moved the needle.

How a tech executive keeps people at the center of change
By Isis Simpson-Mersha
PR Daily - July 31, 2026
Jill Coffer is vice president of product and technology, people management and communications at EIS, a global insurance technology company. She recently shared lessons on AI adoption, innovation and organizational change at Ragan’s AI Communications Virtual Conference.

Why every PR campaign needs a ‘second audience’ strategy
By Lucy-Jayne Love
Agility PR Solutions - July 31, 2026
Communications teams have carefully shaped messages for journalists, customers, investors, employees and other stakeholders, recognising that each audience influences how a brand is perceived. While this human-first approach remains essential, the communications landscape has evolved in ways that many organisations are only beginning to recognise.

Measuring earned media referral traffic in GA4 for smarter PR
Axia Public Relations - July 31, 2026
Learn how to measure earned media referral traffic in GA4 and turn PR results into insights and impact with SEO for PR using cleaner reporting and tags.

Why Highlights Has Stayed Relevant for 80 Years — The Mr. Magazine Interview
CommPRO - July 31, 2026
For eight decades, Highlights has demonstrated that purpose-driven publishing can thrive across generations, and in this exclusive conversation, CEO Kent S. Johnson discusses the enduring value of print, innovation, and creating meaningful experiences for children.

10 phrases that should (probably) never appear in your crisis communications
By Joe MacIntyre
Influence (UK) - July 31, 2026
Crisis communications isn’t always about finding the perfect words. More often, it’s about avoiding the wrong ones.

How To Adapt Content For AI Search As Users Discover It In New Ways
By Forbes Agency Council
Forbes - July 31, 2026
AI search tools read pages, pull out the clearest answer and hand it to users without sending a click to the source—rendering some already “optimized” content invisible.

Burson Study Finds Trust in CEOs Remains Low
By Diana Marszalek
PRovoke Media - July 30, 2026
A new Burson survey finds crisis response, workplace transparency and consistency influence corporate reputation amid broader institutional distrust.

Building A Leadership Framework Backed By Data | Benjamin Granger | 728 [PODCAST]
By Peter Winick
Thought Leadership Leverage - July 30, 2026
Dr. Benjamin Granger on turning organizational psychology research into a USA Today bestselling book. This episode explores the psychology behind bias, miscommunication, and incentive-driven data gaming, and why real change starts with harder conversations with ourselves.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Yes, Chef: PR Lessons from 'The Bear' (PRNEWS - July 29, 2026)

True Communication: Leaders Cannot Outrun The Supply Line Of Their Power (Forbes - July 30, 2026)

Why Travel Publicists are Listening More and Guessing Less: The Rise in Reactive PR (O'Dwyer's - July 30, 2026)

The Scoop: Cracker Barrel's CEO won the battle but lost the war (PR Daily - July 29, 2026)

Surveys Find Americans Worried About AI, Affordability and the Future (PRsay - July 29, 2026)

Journalists need context more than content—here's why (Agility PR Solutions - July 28, 2026)

PR as a balance-sheet asset: Build a CFO-friendly PR equity model (Axia Public Relations - July 30, 2026)

PR Masters Episode #107: Ron Berkowitz on Growth, Legacy and Smarter Agency M&A (CommPRO - July 30, 2026) [PODCAST]

Edelman Global President & COO Mainardo de Nardis Leaves Executive Role (PRovoke Media - July 30, 2026)

Investor Relations Is Becoming AI Relations (Everything-PR - July 23, 2026)

Ragan announces the Top Women in Marketing Class of 2026 honorees (PR Daily - July 30, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​Yes, Chef: PR Lessons from 'The Bear'
By Abbie Sheridan
PRNEWS - July 29, 2026
As the beloved and flawed characters from the acclaimed show "The Bear" came together in the final season, many PR professionals perhaps felt a different tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

True Communication: Leaders Cannot Outrun The Supply Line Of Their Power
By Majeed Javdani
Forbes - July 30, 2026
​There is an assumption embedded in many organizations that leadership begins at the top. In reality, the opposite is true. Every leader, whether they're in the business, government or nonprofit sector, depends on a supply line of power that originates with people.

Why Travel Publicists are Listening More and Guessing Less: The Rise in Reactive PR
By Lindsay Stein
O'Dwyer's - July 30, 2026
Reactive pitching isn't new. Travel publicists have always connected journalists with sources, responded to deadline-driven requests, and helped shape stories already in progress. What's changed is how visible those opportunities have become.

The Scoop: Cracker Barrel's CEO won the battle but lost the war
By Allison Carter
PR Daily - July 29, 2026
Cracker Barrel's CEO won the battle but lost the war. Plus: Rumors swirl about Taylor Farms-Trump connection; Meta's smart glasses privacy problem.

Surveys Find Americans Worried About AI, Affordability and the Future
PRsay - July 29, 2026
More than five years after the coronavirus pandemic began, Americans remain anxious about a growing list of concerns, according to research from The Harris Poll and PRSA.

Journalists need context more than content—here's why
By Muhammad Fahis
Agility PR Solutions - July 28, 2026
In today's crowded media environment, simply creating polished content is no longer enough to stand out. Successful media relations depend on offering something that goes beyond well-written copy.

PR as a balance-sheet asset: Build a CFO-friendly PR equity model
By Dana Whitfield
Axia Public Relations - July 30, 2026
Here, we will walk through how to turn PR services into a balance-sheet-style asset, how to build a simple capitalization and amortization logic, and how to track PR-driven brand authority over time with CFO-friendly metrics.

PR Masters Episode #107: Ron Berkowitz on Growth, Legacy and Smarter Agency M&A [PODCAST]
CommPRO - July 30, 2026
PR industry leader Ron Berkowitz joins host Rich Jachetti to reflect on building Berk Communications into one of the nation's top sports and entertainment agencies and why his innovative partnership with MikeWorldWide offers a fresh blueprint for agency acquisitions.

Edelman Global President & COO Mainardo de Nardis Leaves Executive Role
By Diana Marszalek
PRovoke Media - July 30, 2026
Edelman global president and chief operating officer Mainardo de Nardis is leaving his full-time executive role at the firm after serving for about 10 months, marking the second senior leadership departure announced by the independent communications firm this summer.

Investor Relations Is Becoming AI Relations
By Kyle Porter
Everything-PR - July 23, 2026
Two-thirds of retail microcap investors researched inside an AI engine before opening the 10-K. Kyle Porter on why IR is becoming AI relations.

Ragan announces the Top Women in Marketing Class of 2026 honorees
PR Daily - July 30, 2026
Ragan is proud to introduce the Top Women in Marketing Class of 2026, an exceptional group of leaders whose creativity, strategic vision and commitment to their craft are moving the marketing industry forward.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Going Back To The Future: Everything Old (In PR) Is New Again (Forbes - July 29, 2026)

Shift your PR strategy for the changed media landscape (Fast Company - July 29, 2026)

Everyone's Obsessed With AI Search. Smart Companies Are Starting With PR Instead (Inc. Magazine - July 29, 2026)

5 types of media placements Greyhound used to change the conversation around bus travel (PR Daily - July 29, 2026)

Explainer: What is a Leak? (PRNEWS - July 28, 2026)

Is Passion at Work a Leadership Imperative? (Institute for Public Relations - July 28, 2026)

How PR Professionals Can Connect with Journalists (Cision - July 28, 2026)

7 PR strategies that survive algorithm changes (Agility PR Solutions - July 28, 2026)

Trade media as the fastest path to national coverage (Axia Public Relations - July 29, 2026)

How Merck uses message maps to strengthen leadership videos (Ragan Communications - July 29, 2026)

Omnicom Reports $679.1M In Q2 PR Revenue (PRovoke Media - July 28, 2026)

PR pros from DHL, ESPN and Lenovo break down Muck Rack’s State of PR 2026 (Muck Rack - July 29, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

​Going Back To The Future: Everything Old (In PR) Is New Again
By Kristi Piehl, Founder + CEO of Media Minefield
Forbes - July 29, 2026
The work we've always done—building credibility, creating meaningful connections and shaping public perception—is now directly influencing how brands appear in AI-powered search results. In a world where AI is changing how people discover and trust information, PR has never been more important.​

Shift your PR strategy for the changed media landscape
By Lizzy Harris
Fast Company - July 29, 2026
The playbook has fundamentally changed. But most PR agencies? They're still running the same routes that worked ten years ago. Here's the compounded strategy that replaces the old playbook.

Everyone's Obsessed With AI Search. Smart Companies Are Starting With PR Instead
By Michael Kaye
Inc. Magazine - July 29, 2026
Companies are pouring resources into learning how to optimize for ChatGPT, Claude, Gemini, and Perplexity, among others, and many of those organizations have assigned the work to digital marketing teams. That makes sense, but only up to a point.

5 types of media placements Greyhound used to change the conversation around bus travel
By Paul Hiebert
PR Daily - July 29, 2026
When Karina Frayter joined Greyhound in June 2024, the company's communications function wasn't in a great place. How the comms team went from reactive to proactive.

Explainer: What is a Leak?
By Nicole Schuman
PRNEWS - July 28, 2026
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a "leak."

Is Passion at Work a Leadership Imperative?
By Rita Men, Professor and Director of Internal Communication Research Hub at the University of Florida
Institute for Public Relations - July 28, 2026
As organizations grapple with quiet quitting, hybrid work, AI disruption, and shifting employee expectations, the question is no longer whether passion matters. The real question is: How can organizations cultivate passion in a healthy, meaningful, and sustainable way? To explore this question, my team at the Internal Communication Research Hub (including Drs. Renee Mitson, Sunny Qin, and April Yue) conducted a series of studies on workplace passion.

How PR Professionals Can Connect with Journalists
By Bianca Parvu
Cision - July 28, 2026
Cision's 2026 State of the Media Report reveals how PR pros can build better partnerships with journalists, before and after pitching.

7 PR strategies that survive algorithm changes
By Lucy-Jayne Love
Agility PR Solutions - July 28, 2026
While algorithms will continue to evolve, trust, authority, and consistency remain qualities that neither search engines nor social platforms can replace, making them the foundation of resilient public relations.

Trade media as the fastest path to national coverage
By Lindsey Chastain
Axia Public Relations - July 29, 2026
Big headlines don't always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day.

How Merck uses message maps to strengthen leadership videos
By Sean Devlin
Ragan Communications - July 29, 2026
Employees decide in seconds whether watching a video with their leaders is worth their time. After they hit play, they'll want to quickly hear how the message affects them and if any part of it helps them understand the larger business more. Craig Thomason, director of global employee and executive communications at Merck, thinks that communicators can improve those odds by giving leaders a clear path through the message while also giving them the freedom to sound like themselves.

Omnicom Reports $679.1M In Q2 PR Revenue
By Diana Marszalek
PRovoke Media - July 28, 2026
PR accounted for 11.3% of Omnicom's core operations revenue in the company's second full quarter following the completion of its merger with IPG.

PR pros from DHL, ESPN and Lenovo break down Muck Rack’s State of PR 2026
By Kristen Dunleavy
Muck Rack - July 29, 2026
Muck Rack’s VP of Communications Linda Zebian hosted a live panel discussion with: Glennah Ivey-Walker, VP of Communications, DHL; Kevin Ota, Senior Director of Communications, ESPN; and Michelle Badrian, Senior External Communications Manager, Lenovo. Keep reading for four major highlights from the webinar.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

The FIFA World Cup fan experience: What the data revealed (Muck Rack - July 28, 2026)

The five questions internal comms pros need to ask before they hit send on a message (Ragan Communications - July 28, 2026)

Complaining About Bad Coverage Is the Surest Way to Amplify It (PRNEWS - July 27, 2026)

How to Defend Your Marketing Budget in Language the CFO Actually Speaks (Spin Sucks - July 28, 2026)

The company page is dead. Long live the expert. (Agility PR Solutions - July 27, 2026)

Agentic AI is here. Your accountability story isn't. (FINN Partners - July 28, 2026)

CSOM – Culture Is What People Experience (HMA PR - July 27, 2026) [PODCAST]

What the 2026 Big Apple Awards Shortlist Tells Us About Communications Today (CommPRO - July 28, 2026)

Social media updates and new features to know this week (PR Daily - July 28, 2026)

OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It. (PR@ctical - July 27, 2026)

Perspective: PR's AI Governance Gap Starts at Home (PRovoke Media - July 28, 2026)

The pitch-perfect formula journalists wish you knew (Media First (UK) - July 28, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

The FIFA World Cup fan experience: What the data revealed
By Iskren Lilov
Muck Rack - July 28, 2026
Explore what AI and earned media revealed about the FIFA World Cup fan experience and discover what communications teams can learn from the findings.

The five questions internal comms pros need to ask before they hit send on a message
By Marissa Luznar Doyle
Ragan Communications - July 28, 2026
"Can you send this out?" is one of the most common requests internal communicators receive. Sometimes an email is the right next step. But often, it is only the visible piece of a larger communication need.

Complaining About Bad Coverage Is the Surest Way to Amplify It
By Nathan Burchfiel
PRNEWS - July 27, 2026
The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

How to Defend Your Marketing Budget in Language the CFO Actually Speaks
By Gini Dietrich
Spin Sucks - July 28, 2026
Gartner predicts that more than 40% of CMOs who push for bigger brand budgets this year will lose influence with the C-suite—not because the money isn't needed, but because they can't connect the ask to what the business runs on.

The company page is dead. Long live the expert.
By Richard Stone
Agility PR Solutions - July 27, 2026
LinkedIn's 2026 algorithm update handed even more power to individual member pages and further reduced the traction of corporate broadcasts. Here, Richard Stone, founder of automation PR agency Stone Junction, explains what the collapse in company page reach means for brands and how to restructure before the gap widens further.

Agentic AI is here. Your accountability story isn't.
By Daniel Odonnell
FINN Partners - July 28, 2026
When an autonomous system acts on its own, enterprise buyers, regulators and analysts care about two things: "What is it allowed to do?" and then "Who takes the blame when it goes wrong?"

CSOM – Culture Is What People Experience [PODCAST]
By Abbie Fink
HMA PR - July 27, 2026
True company culture is both an identity and a set of shared practices shaped by daily actions, stories and genuine interactions. Inspired by her recent cruise vacation, Abbie Fink discusses what culture in action looks like.

What the 2026 Big Apple Awards Shortlist Tells Us About Communications Today
By CommPRO
CommPRO - July 28, 2026
The 2026 PRSA-NY Big Apple Awards shortlist showcases the campaigns, agencies, and organizations whose work is setting a new standard for excellence across the communications profession.

Social media updates and new features to know this week
By Allison Carter
PR Daily - July 28, 2026
Looking for the broadest reach in social media? You're still looking at the Meta family of apps, according to data from Social Media Today.

OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It.
By Sarah Evans
PR@ctical - July 27, 2026
OpenAI will take anyone's money to stand beside the conversation. They can't sell what gets said in it.

Perspective: PR's AI Governance Gap Starts at Home
By Callum Haney
PRovoke Media - July 28, 2026
Callum Haney writes that as communications professionals counsel clients on responsible AI use, many organizations still lack the internal guardrails needed to govern their own use of the technology.

The pitch-perfect formula journalists wish you knew
By Iain Wallace
Media First (UK) - July 28, 2026
In our experience, the problem is rarely the writing. It is usually the thinking that happens before anyone starts typing.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Travel PR Has a New Destination: The Answer Box (O'Dwyer's - July 27, 2026)

The Scoop: Meta bans harassment content made with smart glasses (PR Daily - July 24, 2026)

Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis (PRNEWS - July 23, 2026)

What one million AI searches tell us about media relations (Wildfire PR - July 24, 2026)

An Interview: Mark Stenberg, Adweek (Meredith & The Media - July 27, 2026)

AI crisis scenarios: What PR teams actually need ready before the next fake drops (Agility PR Solutions - July 27, 2026)

Beyond Standard Social Media Tactics: How To Build A Brand Community (Forbes - July 27, 2026)

frankly… Episode 95: Here's What Makes a Great Communicator in 2026 (Franco - July 24, 2026) [PODCAST]

Global Women in PR Launches 2026 Annual Index Survey (PRovoke Media - July 27, 2026)

Why curiosity is one of the most valuable skills in PR (Influence (UK) - July 24, 2026)

Rethinking PR Measurement in the Age of Generative AI (AMEC - July 21, 2026)

Journalist response platform plays 'whack-a-mole' against AI deluge of PR content (Press Gazette (UK) - July 27, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

Travel PR Has a New Destination: The Answer Box
By Lauren Mackiel
O'Dwyer's - July 27, 2026
People are no longer beginning every trip with an online search or travel magazine. They begin with a prompt on generative platforms.

The Scoop: Meta bans harassment content made with smart glasses
By Paul Hiebert
PR Daily - July 24, 2026
Meta bans harassment content made with smart glasses. Plus: Taco Bell takes a multi-pronged approach to cyclospora outbreak; Sony's latest investment sends a clear message.

Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis
By Sinthu Satchi
PRNEWS - July 23, 2026
For energy companies, communicating responsibly when every statement carries financial and reputational consequences is a challenge.

What one million AI searches tell us about media relations
By Alex Warren
Wildfire PR - July 24, 2026
If anyone still thinks AI search will reduce the importance of earned media, the data tells a very different story.

An Interview: Mark Stenberg, Adweek
By Meredith Klein
Meredith & The Media - July 27, 2026
This week, I sat down with Mark Stenberg, senior media reporter at Adweek.

AI crisis scenarios: What PR teams actually need ready before the next fake drops
By Catherine Schwartz
Agility PR Solutions - July 27, 2026
The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn't whether it's real. You know it isn't real. The question is how you prove that to eleven thousand people who already shared it, a reporter who's on deadline in forty minutes, and a board member who's calling because his neighbor sent him the clip.

Beyond Standard Social Media Tactics: How To Build A Brand Community
By Forbes Agency Council
Forbes - July 27, 2026
Here, members of Forbes Agency Council share approaches that can help brands connect with audiences and build real communities, without relying on an algorithm to do the work.

frankly… Episode 95: Here's What Makes a Great Communicator in 2026 [PODCAST]
By Ashley Ortiz
Franco - July 24, 2026
Dan and Rachel explore AI, communication skills, personal branding and why curiosity keeps great communicators ahead in 2026.

Global Women in PR Launches 2026 Annual Index Survey
By Maja Pawinska Sims
PRovoke Media - July 27, 2026
Women working across PR and communications worldwide are invited to take part in the industry's annual benchmark study, which this year includes new questions on the impact of AI.

Why curiosity is one of the most valuable skills in PR
By Stewart Argo
Influence (UK) - July 24, 2026
Professional qualifications matter, but the best communications advisers never stop learning. Looking beyond PR can help you ask better questions, spot opportunities, and give better advice.

Rethinking PR Measurement in the Age of Generative AI
By Julie Wilkinson
AMEC - July 21, 2026
For decades, PR measurement has wrestled with the challenge of how to quantify influence in a fragmented media landscape. Today, that challenge has fundamentally changed in nature.

Journalist response platform plays 'whack-a-mole' against AI deluge of PR content
By Rob Waugh
Press Gazette (UK) - July 27, 2026
US-based journalist response platform Qwoted has banned hundreds of PR agencies, executives and 'experts' who either appear not to exist, use AI to write or opine on areas outside their expertise. CEO of Qwoted Dan Simon said fake AI-generated content is booming and weeding it out is complicated.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

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Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

What Reddit Smartwatch Threads Say About Consumer Trust (Meltwater - July 24, 2026)

Be the CCO: Communicators on what Taylor Farms should do now (PR Daily - July 23, 2026)

PR Roundup: Olive Garden's Accidental Politics, Gen Z's New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic (PRNEWS - July 23, 2026)

What the Data Tells Us About AI Visibility in 2026 (Agility PR Solutions - July 23, 2026)

Marketing leaders are reframing reputation management as a revenue strategy (Axia Public Relations - July 24, 2026)

FIFA And The IOC Are Living In A Dream World; Often It's A Nightmare (CommPRO - July 24, 2026)

Beyond GEO: Why Share Of Model Is The Metric That Matters Next (EIN Presswire - July 23, 2026)

Our Favorite PR Moments of the 2026 FIFA World Cup (Landis Communications - July 23, 2026)

18 Asia-Pacific Innovation SABRE Winners Announced (PRovoke Media - July 24, 2026)

Tech Has an Opinion Crisis. Influence Belongs to the Brands with Something to Say | What's Up In Tech PR (The Hoffman Agency - July 22, 2026)

ESPN informs on-air talent of job cuts during broadcasts; Monday.com says company will 'simplify' work amid layoffs (Ragan Communications - July 24, 2026)

Why Local Knowledge Is Still a PR Agency's Biggest Advantage (PRGN - July 24, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

What Reddit Smartwatch Threads Say About Consumer Trust
By Anna Amarotti and Lance Concannon
Meltwater - July 24, 2026
Meltwater analyzed more than 500K smartwatch mentions on Reddit to uncover what drives trust, and how marketers can uncover insights.

Be the CCO: Communicators on what Taylor Farms should do now
By Allison Carter
PR Daily - July 23, 2026
It's your turn to be the CCO. What do you do about the cyclospora lettuce disaster?

PR Roundup: Olive Garden's Accidental Politics, Gen Z's New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic
By Nicole Schuman
PRNEWS - July 23, 2026
PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

What the Data Tells Us About AI Visibility in 2026
By Osama Saeed
Agility PR Solutions - July 23, 2026
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries.

Marketing leaders are reframing reputation management as a revenue strategy
Axia Public Relations - July 24, 2026
Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.

FIFA And The IOC Are Living In A Dream World; Often It's A Nightmare
By Arthur Solomon
CommPRO - July 24, 2026
The Olympics and the World Cup promise to unite the world, but history suggests global sporting events often become flashpoints for politics, protest, and reputation risk.

Beyond GEO: Why Share Of Model Is The Metric That Matters Next
By Jeremy Fields
EIN Presswire - July 23, 2026
Originally published by the Forbes Communications Council, this article was written by Jeremy Fields, vice president of corporate development at Newsmatics, which owns EIN Presswire.

Our Favorite PR Moments of the 2026 FIFA World Cup
By info@landispr.com
Landis Communications - July 23, 2026
The 2026 FIFA World Cup gave us major upsets, breakout stars, packed watch parties, memorable brand campaigns and more memes than anyone could reasonably keep track of. From a PR perspective, here are a few of the moments that stood out to us.

18 Asia-Pacific Innovation SABRE Winners Announced
PRovoke Media - July 24, 2026
Three leading global public relations networks—Burson, Edelman and Weber Shandwick—have won two 2026 Asia-Pacific Innovation SABRE Awards.

Tech Has an Opinion Crisis. Influence Belongs to the Brands with Something to Say | What's Up In Tech PR
By Ariana Tooker
The Hoffman Agency - July 22, 2026
Tech brands are drowning in sameness: 'innovative,' 'secure,' 'scalable.' Discover why a genuine point of view is what actually drives influence and impact.

ESPN informs on-air talent of job cuts during broadcasts; Monday.com says company will 'simplify' work amid layoffs
By Sean Devlin
Ragan Communications - July 24, 2026
ESPN informs on-air talent of job cuts during broadcasts; Monday.com says company will 'simplify' work amid layoffs. Plus, a new study reveals intergenerational gaps in work jargon.

Why Local Knowledge Is Still a PR Agency's Biggest Advantage
By Natalie Ghidotti
PRGN - July 24, 2026
Learn how local knowledge, strong relationships, and community understanding help PR agencies create powerful strategies with global impact.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Three Things Publicists Would Like to Tell Their Journalist Friends (PRNEWS - July 21, 2026)

When Do Employees Speak Up? (Institute for Public Relations - July 21, 2026)

3 lessons from jumping on a stupid meme way too late (PR Daily - July 22, 2026)

AI search is rewriting the rules of visibility—and PR is either leading or lagging (Agility PR Solutions - July 22, 2026)

Reframing social media management on LinkedIn as a PR growth engine (Axia Public Relations - July 23, 2026)

Your Comms Team Doesn't Need an AI God. It Needs These Five Roles (CommPRO - July 23, 2026)

Hyperscaler PR: The Impact on Clean Energy Efforts (FischTank PR - July 23, 2026)

Tech Regulation Communications: The 2026 Playbook (Everything-PR - July 22, 2026)

WATCH: Comms leaders share their most valuable AI uses (Ragan Communications - July 23, 2026) [VIDEO]

An Interview: Amanda Silberling, TechCrunch (Meredith & The Media - July 20, 2026)

The New Rules of Thought Leadership (Content Marketing Institute - July 9, 2026) [VIDEO]

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Summary Section:

Three Things Publicists Would Like to Tell Their Journalist Friends
By Jasmin Hartmeier
PRNEWS - July 21, 2026
What are the most common tropes publicists wish reporters knew about communications jobs?

When Do Employees Speak Up?
By Katie (Haejung) Kim, Ph.D.
Institute for Public Relations - July 21, 2026
Most of us would agree that colleagues play a crucial role at work. They are not just collaborators; they are key sources of information, interpretation, and emotional support. Yet, surprisingly, we know relatively little about how everyday conversations with coworkers influence employees' willingness to speak up and their engagement at work.

3 lessons from jumping on a stupid meme way too late
By Paul Hiebert
PR Daily - July 22, 2026
Perdue Foods knew it was cringe. They admit it in the first line of the press release announcing the product.

AI search is rewriting the rules of visibility—and PR is either leading or lagging
By Nicole Penn, CEO of EGC Group, Founder of Suade Performance PR
Agility PR Solutions - July 22, 2026
AI search is now a top priority for every brand. But it should be an even bigger priority for PR and communications firms.

Reframing social media management on LinkedIn as a PR growth engine
Axia Public Relations - July 23, 2026
Social media management for LinkedIn should not sit in the same bucket as basic posting or community updates. For senior marketing leaders, it is a lever for growth, brand power, and revenue, especially when it is led by PR, not just by a content calendar.

Your Comms Team Doesn't Need an AI God. It Needs These Five Roles
By Aaron Kwittken, Global Head of Intelligence and Engagement at FGS Global
CommPRO - July 23, 2026
Aaron Kwittken argues that AI won't simply make communications teams smaller. It will redefine who gets hired, what skills matter most, and why human judgment will become the profession's greatest competitive advantage.

Hyperscaler PR: The Impact on Clean Energy Efforts
By Alexa Topolski and Julia Kindig
FischTank PR - July 23, 2026
Fueled by AI, hyperscalers are significantly impacting GDP and job growth, while also putting strain on the electrical grid and impacting clean energy efforts. Read more about hyperscaler PR and news updates.

Tech Regulation Communications: The 2026 Playbook
Everything-PR - July 22, 2026
Five years ago, the tech-regulation conversation was Lina Khan, the Facebook Papers, and a legislative package moving through Congress. Every one of those variables has now resolved — mostly against the tech companies, in ways that reshape what a communications function needs to be able to do.

WATCH: Comms leaders share their most valuable AI uses [VIDEO]
By Sean Devlin
Ragan Communications - July 23, 2026
As part of a new video series here at Ragan, we asked members of Ragan's Advisory Board a collection of communications leaders from industries and some of the most influential organizations around about their takes on the most pressing comms topics of today. To begin the series, we asked three members about what they think the most valuable uses of AI are for communicators.

An Interview: Amanda Silberling, TechCrunch
By Meredith Klein
Meredith & The Media - July 20, 2026
This week, I sat down with Amanda Silberling, senior writer at TechCrunch.

The New Rules of Thought Leadership [VIDEO]
Content Marketing Institute - July 9, 2026
Influencers may dominate social media, but thought leadership still has its place. Yet, that place isn't the same as it was just a few years ago.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

20 Media Outreach Lessons Comms Pros Learned The Hard Way (Forbes - July 21, 2026)

The Scoop: Olive Garden stays quiet as its pasta pass enters politics (PR Daily - July 22, 2026)

Which Social Platforms Are Americans Using Most? - Institute for Public Relations (Institute for Public Relations - July 21, 2026)

ICON 2026 Preview: Tyler Gillum Discusses the Importance of Betting on Yourself (PRsay - July 22, 2026)

The PESO Model Diagnostic: How HubSpot Turned Owned Media Into a Moat (Spin Sucks - July 21, 2026) [VIDEO]

WPP Approves £11.1 Million for Cindy Rose — Despite 25 Percent Shareholder Revolt (Everything-PR - July 22, 2026)

Crisis management in public relations: What actually holds up under pressure (Agility PR Solutions - July 19, 2026)

Bylines still matter for building industry authority (Axia Public Relations - July 22, 2026)

Do you need different PR strategies for ChatGPT, Claude and Gemini? (Muck Rack - July 22, 2026)

The Courage to Keep Negative Reviews: Why Authenticity Defeats Perfection Every Time (CommPRO - July 20, 2026)

Weber Shandwick Names Three Senior Leaders As Transition Continues (PRovoke Media - July 22, 2026)

From Beyoncé to the UN: How a Citi SVP leads with range (Ragan Communications - July 22, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

20 Media Outreach Lessons Comms Pros Learned The Hard Way
By Forbes Agency Council
Forbes - July 21, 2026
Forbes Communications Council members share the biggest mistakes they've made in this area, what they've learned as a result and how those insights continue to drive their approach today.

The Scoop: Olive Garden stays quiet as its pasta pass enters politics
By Courtney Blackann
PR Daily - July 22, 2026
Olive Garden stays quiet as its pasta pass enters politics. Plus: Substack CEO explains AI-detection tool; publishers think about cutting Google off.

Which Social Platforms Are Americans Using Most? - Institute for Public Relations
By Carrie Li
Institute for Public Relations - July 21, 2026
Pew Research Center examined which social media platforms U.S. adults use and how often they use them.

ICON 2026 Preview: Tyler Gillum Discusses the Importance of Betting on Yourself
By John Elsasser
PRsay - July 22, 2026
The Savannah Bananas have transformed a fan-first version of baseball into one of the hottest tickets in sports. Known as Banana Ball, the game blends fast-paced action with showmanship, fan participation, and plenty of theatrics, from dancing players to bright yellow baseballs stitched with navy-blue laces. Since becoming head coach in 2018, Tyler Gillum has helped fuel that rise.

The PESO Model Diagnostic: How HubSpot Turned Owned Media Into a Moat [VIDEO]
By Gini Dietrich
Spin Sucks - July 21, 2026
The conversation we should have been having was NOT whether HubSpot was dying; it was why it didn't—and what that tells you about the difference between owned media as a traffic engine and owned media as a moat.

WPP Approves £11.1 Million for Cindy Rose — Despite 25 Percent Shareholder Revolt
Everything-PR - July 22, 2026
WPP shareholders approved £11.1M for CEO Cindy Rose at the May 8, 2026 AGM despite ISS and Glass Lewis recommending rejection. 24.16% voted against — the largest holdco pay revolt of the cycle.

Crisis management in public relations: What actually holds up under pressure
By Catherine Schwartz
Agility PR Solutions - July 19, 2026
Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for.

Bylines still matter for building industry authority
By Lindsey Chastain
Axia Public Relations - July 22, 2026
When an executive offers a clear, informed perspective in a respected outlet, it signals credibility to reporters and industry peers. And unlike reactive PR, bylines give your team the space to define the narrative on your own terms.

Do you need different PR strategies for ChatGPT, Claude and Gemini?
By Kristen Dunleavy
Muck Rack - July 22, 2026
Each LLM system does not behave the same way. Here's what communicators need to know about how ChatGPT, Claude and Gemini cite sources to help impact your generative engine optimization strategy.

The Courage to Keep Negative Reviews: Why Authenticity Defeats Perfection Every Time
By Michael Levine
CommPRO - July 20, 2026
Michael Levine argues that in an age of AI-generated perfection, authenticity and transparency have become a brand's greatest competitive advantages.

Weber Shandwick Names Three Senior Leaders As Transition Continues
By Diana Marszalek
PRovoke Media - July 22, 2026
Weber Shandwick has announced three senior leadership appointments as incoming CEO Karen Pugliese prepares to take over the firm's top job in September.

From Beyoncé to the UN: How a Citi SVP leads with range
By Isis Simpson-Mersha
Ragan Communications - July 22, 2026
Sabrina Natasha Browne of Citi shares how embracing her multidimensionality strengthened her work, sharpened her point of view and helped her show up fully in every room.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.