Worth knowing about: EZNewswire lets you choose which publishers your news lands on, from Reuters and Fortune to AP and USA Today, and shows you what it did afterward, including in AI answers. Book a quick intro with their team.

Read some of today's best PR and Comms industry news clips:

AI Visibility Starts With Authority: 7 Ways PR Can Build It (Forbes - October 23, 2026)

In a Credibility Economy, Earned Media Earns Everything (O'Dwyer's - October 22, 2026)

A Lesson from A Golden Girl (HMA PR - October 22, 2026)

The origins of the corporate jargon we all love to hate (PR Daily - October 22, 2026)

Stronger Together: Why Collaborative PR Partnerships Are Essential in a Shrinking Media Landscape (LBB Online - October 23, 2026)

PR Roundup: The Eagles' Fragmented Crisis Response, Why AI Visibility Scores Can Mislead and Chipotle's 25-Year Halloween Tradition (PRNEWS - October 22, 2026)

Good and Bad PR: Guinness, Irn-Bru, Elon Musk's dud & Aldi for the win (PRmoment (UK) - October 22, 2026)

Build an Earned Media Stack for ChatGPT Citations (Axia Public Relations - October 23, 2026)

Carrie Fox — A Capitol Communicator Profile (CommPRO - October 21, 2026)

Want your press release to show up in search and AI? Start with these four things. (EIN Presswire - October 22, 2026)

Edelman: Corporate Affairs Gains Influence, But Challenges Remain (PRovoke - October 20, 2026)

12 Fragrance Marketing Campaigns That Changed the Category (Everything-PR - October 23, 2026)

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Summary Section:

AI Visibility Starts With Authority: 7 Ways PR Can Build It
By Heather Kelly, CEO of Next PR
Forbes - October 23, 2026
Reporters play a vital role in determining authority, but the way people discover expertise is changing fast.

In a Credibility Economy, Earned Media Earns Everything
By ulie Fleisher, Eric Reiss
O'Dwyer's - October 22, 2026
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.

A Lesson from A Golden Girl
By Neda Tavassoli
HMA PR - October 22, 2026
Of course, a leader should understand WHY they do what they do, and yes, vulnerability, critical decision making and discipline all seemed like they were a given in what makes a good leader. I don’t know if it was my years spent studying human behavior that made me feel this way, but I never stumbled upon an a-ha! moment, not until late night TV came into play.

The origins of the corporate jargon we all love to hate
By Jess Zafarris
PR Daily - October 22, 2026
Discover where we get the word jargon and some of the most eye-rolling examples that get overused in business environments.

Stronger Together: Why Collaborative PR Partnerships Are Essential in a Shrinking Media Landscape
LBB Online - October 23, 2026
Nicole Palmieri, head of digital PR at ROAST, on how PR leaders can transform internal hesitation into a unified, high-performing communications model.

PR Roundup: The Eagles' Fragmented Crisis Response, Why AI Visibility Scores Can Mislead and Chipotle's 25-Year Halloween Tradition
By Nicole Schuman
PRNEWS - October 22, 2026
PR roundup covers what Jalen Hurts' blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals, and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

Good and Bad PR: Guinness, Irn-Bru, Elon Musk's dud & Aldi for the win
By Andy Barr, Season One Communications
PRmoment (UK) - October 22, 2026
So much scandal, intrigue and skullduggery going on in the media right now. It's fascinating to watch. The Guardian receiving an injunction about the latest celeb scandal is going to be the main one to watch. The muggles are agog with excitement. Me though, I am sticking to my core task of carefully guiding you through the good and bad PR of the past week or so.

Build an Earned Media Stack for ChatGPT Citations
By Dana Whitfield
Axia Public Relations - October 23, 2026
Learn how to get cited by ChatGPT with an earned media proof stack that strengthens authority, trust, and AI visibility through credible coverage.

Carrie Fox — A Capitol Communicator Profile
By Debra Silimeo
CommPRO - October 21, 2026
Carrie Fox knows that words have power. She also believes that how we do business is just as important as what we say. So when her definition of success changed, she took a bold step: closing a successful communications firm she had built up over 14 years to start something new.

Want your press release to show up in search and AI? Start with these four things.
By Jeremy Fields
EIN Presswire - October 22, 2026
A closer look at Google’s E-E-A-T framework, and why your press release needs more than a good headline.

Edelman: Corporate Affairs Gains Influence, But Challenges Remain
By Diana Marszalek
PRovoke - October 20, 2026
New research finds communications leaders are increasingly involved in business decisions, but organizational silos and difficulties measuring their impact persist.

12 Fragrance Marketing Campaigns That Changed the Category
Everything-PR - October 23, 2026
The fragrance marketing campaigns that changed the category did one of three things: they built a story around a classic scent, made scent personal through layering, blending or skin-like formulas, or sold scent to a new audience through fans, creators and price.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today’s best PR and Comms industry news clips:

Moët Hennessy USA's head of comms on how to earn a seat at the table and keep it (Ragan Communications - October 21, 2026)

Why taking a private disagreement public could prove costly for Ronaldo's reputation (Influence (UK) - October 16, 2026)

Five Questions With Angela Eveillard, Incoming Board Chair of PRSA, on Why Conferences are like Christmas (PRNEWS - October 21, 2026) [VIDEO]

Global Attitudes Toward AI Reveal Growing Unease - Institute for Public Relations (Institute for Public Relations - October 20, 2026)

Your Company has a $50 million strategy. Why does your thought leadership reach 287 people? (LinkedIn Pulse - October 17, 2026)

At PRSA ICON 2026, Tyler Gillum Shares the Savannah Bananas' Playbook for Putting People First (PRsay - October 18, 2026)

How to Measure Public Relations ROI Beyond Impressions (Axia Public Relations - October 22, 2026)

The Big Apple Conversation: CommPRO Talks With Jano Cabrera (CommPRO - October 20, 2026)

PR Daily Awards 2026 finalists announced: See the full list (PR Daily - October 22, 2026)

Young Changemakers 2026: Valiant Freeman in Converssation with Diana Marszalek (PRovoke - October 21, 2026) [PODCAST]

2027 PR Salary Negotiation Guide: $74,750 Median and Outlook (Everything-PR - October 22, 2026)

Why Reddit Belongs In Your PR Strategy (Search Engine Journal - October 22, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Moët Hennessy USA's head of comms on how to earn a seat at the table and keep it
By Isis Simpson-Mersha
Ragan Communications - October 21, 2026
Yunice Emir of Moët Hennessy USA shares how trust, judgment and relationships built her career and why she created a framework to help others own their authority.

Why taking a private disagreement public could prove costly for Ronaldo's reputation
By Jane Hunt
Influence (UK) - October 16, 2026
Cristiano Ronaldo's public criticism of his manager could distract from his extraordinary footballing legacy and what the incident reveals about how reputations are managed in the public eye.

Five Questions With Angela Eveillard, Incoming Board Chair of PRSA, on Why Conferences are like Christmas [VIDEO]
By Nicole Schuman
PRNEWS - October 21, 2026
In this episode of "Five Questions With..." Walters Eveillard discusses what PRSA offers communications professionals at every stage of their career, how the organization is tackling AI head-on and why showing up in person still matters.

Global Attitudes Toward AI Reveal Growing Unease - Institute for Public Relations
Institute for Public Relations - October 20, 2026
Pew Research Center examined both U.S. and global perceptions of artificial intelligence (AI), revealing concerns about employment and the growing role of AI in daily life.

Your Company has a $50 million strategy. Why does your thought leadership reach 287 people?
By Rachel Wells
LinkedIn Pulse - October 17, 2026
287 impressions. Nine likes. Four came from your own employees, two came from vendors hoping to sell you something, and one came from a former colleague you have not spoken to since 2019. You close LinkedIn. Ten minutes later, you open it again.

At PRSA ICON 2026, Tyler Gillum Shares the Savannah Bananas' Playbook for Putting People First
By John Elsasser
PRsay - October 18, 2026
Tyler Gillum knows how to make an entrance. The head coach of the Savannah Bananas jogged into the ballroom at the Orlando World Center Marriott from the back, high-fiving attendees as he made his way to the stage for his Oct. 18 keynote at PRSA ICON 2026.

How to Measure Public Relations ROI Beyond Impressions
By Dana Whitfield
Axia Public Relations - October 22, 2026
Media impressions can offer helpful context about potential reach, but they cannot tell you whether the coverage reached the right people, carried the right message, or moved a business goal forward.

The Big Apple Conversation: CommPRO Talks With Jano Cabrera
By Fay Shapiro
CommPRO - October 20, 2026
The 2026 PRSA-NY Harold Burson Award recipient reflects on Mr. Burson's legacy, the lessons that shaped his career and what it takes to become a trusted counselor to leadership.

PR Daily Awards 2026 finalists announced: See the full list
PR Daily - October 22, 2026
PR Daily has named the finalists for its 2026 PR Daily Awards. The list covers the agencies, brands, teams and practitioners whose work over the past year moved audiences, shaped coverage and delivered measurable results.

Young Changemakers 2026: Valiant Freeman in Converssation with Diana Marszalek [PODCAST]
By Diana Marszalek
PRovoke - October 21, 2026
Weber Shandwick associate creative director Valiant Freeman discusses how his upbringing shaped his career, why representation matters and the importance of helping others succeed.

2027 PR Salary Negotiation Guide: $74,750 Median and Outlook
Everything-PR - October 22, 2026
PR salary negotiation for 2027: BLS puts specialist pay at $74,750, from under $44,110 to over $135,150. See where hiring is heading and five steps to ask.

Why Reddit Belongs In Your PR Strategy
By Brent Csutoras
Search Engine Journal - October 22, 2026
Build Reddit into your PR strategy to spot customer problems, offer useful responses, and track how community conversations turn into news coverage.

If you’re interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

EZNewswire lets you pick the publisher before you buy, instead of finding out afterward where your release ended up. They’re the exclusive newswire partner for Reuters and Fortune, with distribution through AP, USA Today, Yahoo Finance and Business Insider depending on package, and no add-on fees for word count, images or logos. Book an intro call with them to learn more.

Read some of today's best PR and Comms industry news clips:

Chick-fil-A draws an AI line in the sand. Have you drawn yours? (PR Daily - October 21, 2026)

17 Ways Outside Agencies Can Add Value To Your Team (Forbes - October 21, 2026)

The First People Who Need to Believe Your AI Story Work for You (O'Dwyer's - October 21, 2026)

How Do People Perceive AI Fact-Checking Messages? (Institute for Public Relations - October 20, 2026)

At PRSA ICON 2026, Gaby Natale Challenges PR Pros to Embrace Their Pioneer Spirit (PRsay - October 20, 2026)

PR Creativity: The past, the present and the future (PRmoment (UK) - October 21, 2026) [PODCAST]

The communicator's guide to talking about the midterm elections (Ragan Communications - October 21, 2026)

How to respond to a viral brand attack (Axia Public Relations - October 21, 2026)

Phil Nardone on 2027, AI and the Changing Value of Communications (CommPRO - October 19, 2026)

Middle East PR Business Optimistic for Q4, Despite Challenges (PRovoke - October 20, 2026)

The PR team's newsjacking checklist: Make your story worth pitching (Muck Rack - October 21, 2026)

The role of comms pros at moments of technological or cultural change (Influence (UK) - October 16, 2026)

Clio Awards 2026: 20 Grand Clios, AXA Wins PR Grand (Everything-PR - October 21, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Chick-fil-A draws an AI line in the sand. Have you drawn yours?
By Stephanie Nivinskus, Principal, Ragan's Center for AI Strategy
PR Daily - October 21, 2026
While many companies are racing to announce AI innovations, Chick-fil-A is making headlines for what it said will remain human.

17 Ways Outside Agencies Can Add Value To Your Team
By Forbes Communications Council
Forbes - October 21, 2026
Even the most capable in-house teams hit limits, whether it’s bandwidth, specialized expertise or the blind spots that come from being too close to the work. Forbes Communications Council members each share moments when their company turned to an agency, what the partner brought to the table and the lessons they took away.

The First People Who Need to Believe Your AI Story Work for You
By Michael O'Brien, CEO of Highwire
O'Dwyer's - October 21, 2026
When employees can point to real improvements in their work, your AI promise gains credibility. Their experience gives customers evidence of what the technology can deliver, and employees evidence that leadership is keeping its commitments.

How Do People Perceive AI Fact-Checking Messages?
By Bingbing Zhang
Institute for Public Relations - October 20, 2026
Does it matter whether a fact-check comes from a human expert or an AI system? And does the way the correction is presented make a difference? My recent study published in the Journal of Health Communication examined these questions by comparing two common approaches to correcting misinformation: statistical corrections, which emphasize data and evidence, and narrative corrections, which use stories and more personally engaging information. I also examined whether these corrections worked differently when they came from a human expert versus an AI expert.

At PRSA ICON 2026, Gaby Natale Challenges PR Pros to Embrace Their Pioneer Spirit
By John Elsasser
PRsay - October 20, 2026
The three-time Emmy Award winner encouraged attendees to recognize their unique strengths, overcome barriers, and create opportunities others may not see.

PR Creativity: The past, the present and the future [PODCAST]
By Ben Smith, Founder, PRmoment
PRmoment (UK) - October 21, 2026
In this PRmoment podcast, Ben Smith speaks with Pete Mountstevens of Taylor Herring about how PR creativity has evolved, what defines effective creative work today, and why boldness remains important.

The communicator's guide to talking about the midterm elections
By Sean Devlin
Ragan Communications - October 21, 2026
Midterm election season puts internal communicators in a tough spot. If they say too much about politics, the organization risks alienating part of its workforce. If they say too little, employees may wonder whether leadership is paying attention.

How to respond to a viral brand attack
By Robert Howard
Axia Public Relations - October 21, 2026
Get a three-step plan to protect your reviews and reputation when a critic with a large audience targets your brand.

Phil Nardone on 2027, AI and the Changing Value of Communications
By Fay Shapiro
CommPRO - October 19, 2026
As communications leaders prepare for 2027, Philip A. Nardone Jr., CEO of PAN, shares his perspective on AI, changing client expectations, business accountability and why people and relationships remain at the heart of the industry.

Middle East PR Business Optimistic for Q4, Despite Challenges
By Paul Holmes
PRovoke - October 20, 2026
The Middle Eastern public relations business is largely positive about the final quarter of the year, but working through slower client decisions, delayed budgets and economic uncertainty, according to the Q4 Industry Pulse from MEPRA, the region's professional body for public relations and communications.

The PR team's newsjacking checklist: Make your story worth pitching
By Marina Grudeva
Muck Rack - October 21, 2026
Use this newsjacking checklist to decide which stories are worth pitching, find the right angle and know when it's better to sit one out.

The role of comms pros at moments of technological or cultural change
By Rachel Miller, Founder of All Things IC
Influence (UK) - October 16, 2026
We are at a turning point in the world of internal and employee communication.

Clio Awards 2026: 20 Grand Clios, AXA Wins PR Grand
Everything-PR - October 21, 2026
The 2026 Clio Awards named 20 Grand Clio winners on May 12, 2026, at Cipriani 25 Broadway in New York City, with entries from nine markets taking the top honors.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today’s best PR and Comms industry news clips:

How AI Voice Agents Are Changing Customer Communications (CommPRO - October 17, 2026)

PR—and the Future of ‘Truth’ (O'Dwyer's - October 20, 2026)

Social media updates and new features to know this week (PR Daily - October 20, 2026)

AI Is Forcing PR To Embrace Thought Partnership (PRNEWS - October 20, 2026)

PRSA ICON Q&A: Sally Hogshead on Confidence, Credibility and Standing Out (PRsay - October 20, 2026)

AI's doomsday warnings are also a PR strategy (PRmoment (UK) - October 15, 2026)

Reaching four generations with one voice | On Top of PR (Axia Public Relations - October 20, 2026) [VIDEO]

PRSSA: Making of Award Winning PR Students (Culpwrit - October 19, 2026)

Creators and influencers in AI search: what gets cited (Holds Up. - October 20, 2026)

Beyond the inbox: Where does your press release actually go? (EIN Presswire - October 20, 2026)

We Stopped Writing "Announced" in Our Releases. AI Visibility Went Up. Here Are the 9 Other PR Habits We Had to Break. (PR@ctical - October 19, 2026)

Perspective: The Line Between Journalists and Creators Is Blurring. PR Must Catch Up. (PRovoke Media - October 20, 2026)

Thought leadership works because it allows marketing to focus on the customer (Sword and the Script - October 20, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

How AI Voice Agents Are Changing Customer Communications
By Jamshaid Ali
CommPRO - October 17, 2026
As AI voice agents become more sophisticated, businesses are rethinking customer communications, combining automation with human expertise to deliver faster, more personalized and connected experiences.

PR—and the Future of ‘Truth’
By Kristin Demetrious
O'Dwyer's - October 20, 2026
Words can lift us up, and words can bring us down, but some words can be like whips. Ethical PR practitioners know this and approach public language with the due respect it deserves.

Social media updates and new features to know this week
By Allison Carter
PR Daily - October 20, 2026
Want to keep using business accounts on Meta platforms? Hope you're OK with Meta scraping your website. Plus, updates from Reddit, LinkedIn and more.

AI Is Forcing PR To Embrace Thought Partnership
By Dustin Siggins, Founder of Proven Media Solutions
PRNEWS - October 20, 2026
Comms professionals convinced executives to embrace “thought leadership” as a way to improve company reputation, but AI ruined it.

PRSA ICON Q&A: Sally Hogshead on Confidence, Credibility and Standing Out
By John Elsasser
PRsay - October 20, 2026
Following her Oct. 19 General Session presentation at PRSA ICON 2026 in Orlando, Fla., branding expert and author Sally Hogshead spoke with PRsay about the signals people send before they speak, what makes someone persuasive and how professionals can distinguish themselves without trying too hard.

AI's doomsday warnings are also a PR strategy
By Matthew Hook, Co-founder at LOOK UP
PRmoment (UK) - October 15, 2026
Another week, another warning from an AI company about what AI might do to us.

Reaching four generations with one voice | On Top of PR [VIDEO]
By Jason Mudd
Axia Public Relations - October 20, 2026
In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise.

PRSSA: Making of Award Winning PR Students
By Ron Culp
Culpwrit - October 19, 2026
As the PRSSA International Conference (ICON) concludes in Orlando this week, DePaul University PRSSA e-board members will be bringing home great memories and two major awards.

Creators and influencers in AI search: what gets cited
By Ryan Furlong
Holds Up. - October 20, 2026
Creators now pitch brands on how often AI cites them. What those numbers measure, who's measuring them, and what creators cited by AI have in common.

Beyond the inbox: Where does your press release actually go?
By Issac Morgan
EIN Presswire - October 20, 2026
Even the best-written press releases, containing the key elements journalists usually look for, need a way to reach the right audience and a place to land.

We Stopped Writing "Announced" in Our Releases. AI Visibility Went Up. Here Are the 9 Other PR Habits We Had to Break.
By Sarah Evans
PR@ctical - October 19, 2026
Eight months of what we unlearned writing for AI, with third-party data behind every habit. Plus the 600-check list our writers run before anything ships. Free.

Perspective: The Line Between Journalists and Creators Is Blurring. PR Must Catch Up.
By Ramin Beheshti, CEO at Caliber
PRovoke Media - October 20, 2026
Caliber CEO Ramin Beheshti writes that creators are quickly becoming media in their own right, and that communicators need to rethink both how they see creators and how they work with them.

Thought leadership works because it allows marketing to focus on the customer
By Frank Strong, MA, MBA
Sword and the Script - October 20, 2026
It’s the focus, not the format, that makes thought leadership effective

If you’re interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

If your clients are asking how they show up in ChatGPT, EZNewswire is worth a look. They place announcements on publishers AI systems already read and trust, including Reuters and Fortune, then track whether the release gets cited in ChatGPT, Gemini and Claude answers. Book an intro call and their team will put together a free baseline of how one of your clients currently appears in AI answers.

Read some of today's best PR and Comms industry news clips:

Say You're Doing the Pope's PR, How Would You Treat His Cancer? (CommPRO - October 16, 2026)

CEOs Becoming 'Corporate Diplomats' (O'Dwyer's - October 16, 2026)

13 top takeaways from Ragan's 2026 Internal Communications Conference (Ragan Communications - October 16, 2026)

The Scoop: In a hyper-politicized moment, every social media action is scrutinized (PR Daily - October 19, 2026)

Social Teams Must Prove the Work Behind the Posts (PRNEWS - October 19, 2026)

Are Leaders Ready for AI-Driven Cyber Risk? (Institute for Public Relations - October 13, 2026)

Gold Anvil Recipient Tony D'Angelo Urges PR Professionals to Recognize Their Power to Make a Difference (PRsay - October 18, 2026)

Are PR Teams Doing Earned Media Wrong in the AI Era? (Spin Sucks - October 15, 2026) [VIDEO]

Good and Bad PR: Citroën is fully charged, RAC's airport stop, Adidas vs. White Fox & Poundland (PRmoment (UK) - October 15, 2026)

1 Smart Business Story: How Founders Use PR to Dominate (Inc. Magazine - October 7, 2026)

I'm a digital strategist who threw a work event and didn't post any pics (Finn Partners - October 16, 2026)

How to win more PR budget in 2027 by using smart data (Muck Rack - October 19, 2026)

Cause Marketing Has Changed: Customers Want Proof, Not Promises (Forbes - October 19, 2026)

Influence 100 2026: PRovoke Media Reveals World's Top In-House Communicators (PRovoke - October 18, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Say You're Doing the Pope's PR, How Would You Treat His Cancer?
By Tom Madden
CommPRO - October 16, 2026
PR professional Tom Madden explores how the Vatican can balance medical transparency with faith, prayer and hope as Pope Leo XIV faces his cancer diagnosis and recovery.

CEOs Becoming 'Corporate Diplomats'
By Steve Barnes
O'Dwyer's - October 16, 2026
The number of stakeholders and issues that affect almost every business decision is growing exponentially, turning most CEOs into “corporate diplomats.”

13 top takeaways from Ragan's 2026 Internal Communications Conference
By Sean Devlin
Ragan Communications - October 16, 2026
Earlier this week at Microsoft HQ in Redmond, Washington, internal communicators gathered to share their perspectives on the state of communications and what they think will define internal comms' role in the coming years. We've put together a list of some of the most memorable lessons we learned at the conference to give you a sense of what it was like to be in the room where it happened.

The Scoop: In a hyper-politicized moment, every social media action is scrutinized
By Allison Carter
PR Daily - October 19, 2026
In a hyper-politicized moment, every social media action is scrutinized. Plus: Anthropic pledges 5% of shares to public good; United CEO makes no apologies for prices.

Social Teams Must Prove the Work Behind the Posts
By Andrew Byrd
PRNEWS - October 19, 2026
At the Mid-Atlantic MarCom Summit in Washington, communications leaders discussed how they are adjusting social media strategies.

Are Leaders Ready for AI-Driven Cyber Risk?
Institute for Public Relations - October 13, 2026
AXIS examined how CEOs and chief information security officers (CISOs) view the impact of AI on cybersecurity, including emerging threats, organizational readiness, and changes to cybersecurity staffing and investment.

Gold Anvil Recipient Tony D'Angelo Urges PR Professionals to Recognize Their Power to Make a Difference
By John Elsasser
PRsay - October 18, 2026
Accepting PRSA's highest individual honor at ICON 2026 today in Orlando, Fla., Anthony W. D'Angelo, APR, Fellow PRSA, delivered a message about the often-unrecognized influence of PR professionals — and their responsibility to use that influence for good.

Are PR Teams Doing Earned Media Wrong in the AI Era? [VIDEO]
By Alejandro Arango
Spin Sucks - October 15, 2026
New AI citation research from Featured challenges traditional earned media efforts and reveals what communicators should consider for AI visibility.

Good and Bad PR: Citroën is fully charged, RAC's airport stop, Adidas vs. White Fox & Poundland
By Andy Barr, Season One Communications
PRmoment (UK) - October 15, 2026
Come and join me as I take a jolly wander through the world of Good and Bad PR from the past seven days.

1 Smart Business Story: How Founders Use PR to Dominate
By Joshua Christensen
Inc. Magazine - October 7, 2026
Media is a minefield. From Substacks and livestreams to podcasts and newspapers (where they still exist), it’s a lot for founders to juggle. On this episode of 1 Smart Business Story, host Chloe Aiello gets the scoop from David Lidsky, head of editorial strategy at Fast Company and Inc.

I'm a digital strategist who threw a work event and didn't post any pics
By Alix Clyburn
Finn Partners - October 16, 2026
As communications experts who serve the education sector, we of course know the value of putting phones away.

How to win more PR budget in 2027 by using smart data
By Kristen Dunleavy
Muck Rack - October 19, 2026
It's budget season—as you prepare for meetings to defend your current budget or ask for an increase for 2027, there are several ways you can prepare for a strategic and forward-thinking conversation. Proven Media Solutions founder Dustin Siggins gathered a group of comms experts for a LinkedIn Live on the topic.

Cause Marketing Has Changed: Customers Want Proof, Not Promises
By Kimberly Osborne
Forbes - October 19, 2026
Customers have become more discerning about the difference between a company supporting a cause and using a cause.

Influence 100 2026: PRovoke Media Reveals World's Top In-House Communicators
By Maja Pawinska Sims
PRovoke - October 18, 2026
PRovoke Media today launches the Influence 100 for 2026, which identifies, profiles and surveys the 100 most influential chief communications officers, chief corporate affairs officers and chief marketing officers of leading brands around the world.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

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Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

Corporate Communications Has Entered Its Political Era (Forbes - October 16, 2026)

Deslopify your comms: 5 writing and editing tips for messaging that doesn't suck (PR Daily - October 15, 2026)

PR Roundup: A Press Secretary's Rough Debut, Social Media's Growing Role in Elections and Kim Cattrall Returns to PR (PRNEWS - October 15, 2026)

The Growing Role of PR in a Polarized Environment (Institute for Public Relations - October 13, 2026)

U.S. News Deserts Expand at Record Pace (PRsay - October 16, 2026)

PR Stunt Watch: A floater on the Thames, Cazoo, Pringles urn & Samantha x Meltwater (PRmoment (UK) - October 15, 2026)

Crisis Response Planning: Plan Vs. Playbook Explained (Axia Public Relations - October 16, 2026)

One incident, five stories: what flydubai FZ1073 tells us about who owns a crisis (CIPR Crisis Comms Network - October 16, 2026)

Yes, AI can write your pitch. But can it give journalists what they need? (EIN Presswire - October 15, 2026)

Brand's big comeback: Takeaways from Advertising Week (FINN Partners - October 15, 2026)

frankly… Episode 100: frankly… Turns 100! (Franco - October 15, 2026) [PODCAST]

Why trust is the new currency in comms, and how measurement helps you earn it (Muck Rack - October 15, 2026)

​The Two-Hour Rule: Why Old Crisis Playbooks No Longer Work (Forbes - October 16, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Corporate Communications Has Entered Its Political Era
By Amanda Simonian, Chief Marketing Officer at TerraFlow Energy
Forbes - October 16, 2026
Understanding this environment gives communications leaders the chance to do something far more useful than react to the politics around a decision.

Deslopify your comms: 5 writing and editing tips for messaging that doesn't suck
By Jess Zafarris
PR Daily - October 15, 2026
Speakers from Ragan and PR Daily's upcoming Writing & Content Strategy Virtual Conference deliver their best tips for slinging sentences that stand out.

PR Roundup: A Press Secretary's Rough Debut, Social Media's Growing Role in Elections and Kim Cattrall Returns to PR
By Nicole Schuman
PRNEWS - October 15, 2026
PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

The Growing Role of PR in a Polarized Environment
Institute for Public Relations - October 13, 2026
The USC Annenberg Center for Public Relations examined how PR professionals are responding to a more polarized environment and compared some of their views with those of the U.S. general public.

U.S. News Deserts Expand at Record Pace
PRsay - October 16, 2026
In the past year, 170 U.S. newspapers have closed or merged, at a rate of more than three per week.

PR Stunt Watch: A floater on the Thames, Cazoo, Pringles urn & Samantha x Meltwater
By Hannah Jackson, Creative Director at Pangolin
PRmoment (UK) - October 15, 2026
From a giant poo to an engraved urn, this week’s Stunt Watch is a lesson in perfect casting, and WTF factor.

Crisis Response Planning: Plan Vs. Playbook Explained
By Dana Whitfield
Axia Public Relations - October 16, 2026
Learn how a crisis communications plan differs from a crisis playbook, and use both to prepare teams for faster, more consistent responses today.

One incident, five stories: what flydubai FZ1073 tells us about who owns a crisis
CIPR Crisis Comms Network - October 16, 2026
On 26 March 2015, two days after Germanwings flight 4U9525 crashed in the French Alps, the Marseille public prosecutor met the families, then stepped in front of the press.

Yes, AI can write your pitch. But can it give journalists what they need?
By Issac Morgan
EIN Presswire - October 15, 2026
In this episode of Heard on the Streets, HARO CEO Brett Farmiloe shares what an analysis of millions of media pitches reveals about AI and what makes journalists choose a source.

Brand's big comeback: Takeaways from Advertising Week
By Justin Buchbinder
FINN Partners - October 15, 2026
Advertising Week New York packs a year's worth of industry conversation into a few days. Four floors, eight stages, a panel every ten minutes, and thousands of marketers zipping up escalators and down elevators from 9 in the morning til 6 in the evening. After four days of panels, fireside chats, and more partner booths than I could count, two ideas stood out to me.

frankly… Episode 100: frankly… Turns 100! [PODCAST]
By Ashley Ortiz
Franco - October 15, 2026
frankly... celebrates 100 episodes with communications hot takes, career insights and Detroit stories from our listeners.

Why trust is the new currency in comms, and how measurement helps you earn it
By Raina Lazareva, VP of Global Insights, Muck Rack
Muck Rack - October 15, 2026
Raina Lazareva, Muck Rack’s VP of Global Insights, explores what it takes to earn trust in communications and how teams can understand whether it is actually changing.

​The Two-Hour Rule: Why Old Crisis Playbooks No Longer Work
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Forbes - October 16, 2026
The crisis window has shrunk from days to minutes, and most companies still plan for days.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today’s best PR and Comms industry news clips:

Stories of 'badass do-gooders' are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer (PR Daily - October 15, 2026)

Ben & Jerry's Co-Founder: Authenticity Is the Work, Not the Ad (PRNEWS - October 14, 2026)

PR 2030: The Transformation Study (Institute for Public Relations - October 1, 2026)

Can you trust your AI? | On Top of PR (Axia Public Relations - October 13, 2026) [PODCAST]

How to Work With a PR Agency: What You Should Share (Caliber - October 14, 2026)

We Are All Disaster Survivors Now (CIPR Crisis Comms Network - October 10, 2026)

The Big Apple Conversation: CommPRO Talks With Sharon Moshavi (CommPRO - October 12, 2026)

Can you tell when a video's script was written by a machine? (EIN Presswire - October 13, 2026)

AI is changing the newsroom, but not what makes a good story (FINN Partners - October 9, 2026)

FGS Report: Public Trust in AI Lags Other Technologies (PRovoke - October 14, 2026)

Assessing Content Debt: When More Content Starts Working Against You (Walker Sands - October 9, 2026)

Prove the ROI of AI before leaders ask (Ragan Communications - October 15, 2026)

We're Gonna Need To See Some ID (The Colab Brief - October 13, 2026)

PR Firm News: Messina Group Rebrands as Fortius Global (O'Dwyer's - October 14, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Stories of 'badass do-gooders' are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
By Allison Carter
PR Daily - October 15, 2026
Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would like them to also know about the nurses who helicopter into northern Nigeria, risking their lives to safely deliver babies.

Ben & Jerry's Co-Founder: Authenticity Is the Work, Not the Ad
By Nicole Schuman
PRNEWS - October 14, 2026
Ben & Jerry's has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he's asking marketers and communicators for help.

PR 2030: The Transformation Study
By Dr. April Yue, Boston University & Dr. Tina McCorkindale, Institute for Public Relations
Institute for Public Relations - October 1, 2026
A report on the capabilities, challenges, and opportunities impacting the PR profession in Asia, Africa, and the Middle East.

Can you trust your AI? | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - October 13, 2026
In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.

How to Work With a PR Agency: What You Should Share
By Emily Mann
Caliber - October 14, 2026
Even the best PR agency can't uncover opportunities it doesn't know exist.

We Are All Disaster Survivors Now
CIPR Crisis Comms Network - October 10, 2026
Lucy is the UK’s foremost authority on recovering from disasters and has spent much of her career dealing with the aftermath of events most of us hope never to encounter. During our session, we got talking about the Covid-19 pandemic and the long tail it has left behind. She remarked: “We are all disaster survivors now.”

The Big Apple Conversation: CommPRO Talks With Sharon Moshavi
CommPRO - October 12, 2026
The 2026 PRSA-NY President's Award recipient on journalism, trust, press freedom and why credible information matters more than ever.

Can you tell when a video's script was written by a machine?
By Issac Morgan
EIN Presswire - October 13, 2026
WINER MEDIA’s co-founder explains how to spot AI slop in a video and how his platform keeps a human voice in scripts.

AI is changing the newsroom, but not what makes a good story
By Daniel Odonnell
FINN Partners - October 9, 2026
AI is changing more than how reporters find and verify stories. It's changing how their work gets measured, and what that means for the pitches, sources, and coverage decisions on their end of the inbox.

FGS Report: Public Trust in AI Lags Other Technologies
By Paul Holmes
PRovoke - October 14, 2026
Almost two-thirds (63%) believe AI safety should be prioritized above the global AI race and only 7% believe AI companies should be left to self-regulate.

Assessing Content Debt: When More Content Starts Working Against You
By Tim Morral
Walker Sands - October 9, 2026
Most established B2B enterprises don't have a content shortage. They have years of blog posts, reports, bylines, webinars, case studies, campaign assets and sales materials spread across websites, resource centers, CRMs and internal repositories. And they're adding to that inventory every month. The question is: What's all that content adding up to?

Prove the ROI of AI before leaders ask
By Stephanie Nivinskus
Ragan Communications - October 15, 2026
Comms teams struggle to track results. Build your scorecard around these four KPIs to change that.

We're Gonna Need To See Some ID
By Ash + Lizzy
The Colab Brief - October 13, 2026
Y'all. We've got a problem. Apparently, we've reached the point where journalists need to make sure the person sending them a quote is, in fact, the person sending them a quote.

PR Firm News: Messina Group Rebrands as Fortius Global
By Steve Barnes
O'Dwyer's - October 14, 2026
PR firm news from The Messina Group, The New York Chapter of the National Investor Relations Institute, Billion Dollar Boy Group.

If you’re interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today’s best PR and Comms industry news clips:

When Paid and Earned Media Join Forces, Everyone Wins (Adweek - October 14, 2026)

With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker (Adweek - October 13, 2026)

Kelly Clarkson vs. Art of Play: What's the biggest PR takeaway from the feud? (PR Week - October 13, 2026)

Fujifilm's CCO on mentorship: 'It's really simple. Pay it forward.' (PR Daily - October 14, 2026)

Your company's reputation is probably 6 months behind reality (PR Daily - October 14, 2026)

'There's no such thing as internal communications now': The external blur (Ragan Communications - October 14, 2026)

Understanding AI Agents (PRsay - October 13, 2026)

Thought Leadership for Executives Who Don't Have Time (Spin Sucks - October 13, 2026)

Things people don't say (Seth's Blog - October 14, 2026)

Obama Campaign Manager Jim Messina Launches Fortius Global (PRovoke - October 14, 2026)

PRovoke, PRCA And Ruder Finn Invite Industry Input For 2026 APAC Communications Index (PRovoke - October 13, 2026)

PepsiCo Corporate Affairs Chief Stephen Kehoe To Retire (PRovoke - October 13, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

When Paid and Earned Media Join Forces, Everyone Wins
By Dawn Papandrea
Adweek - October 14, 2026
Kelsey Agostinelli, VP of marketing operations for Mars, agreed that getting everyone on board with a more integrated process can be complex. “You have to change the system and the way you plan,” she said. Agostinelli pointed to the strategic use of case studies to bolster the argument. By demonstrating how an integrated process can deliver on shared goals, supported by measurement, teams can build a stronger case for change. But in a global organization with numerous budget owners, she acknowledged that the shift takes time.

With Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a Dealbreaker
By Rebecca Stewart
Adweek - October 13, 2026
Clients understand [that agencies can] manage conflict, because they're doing so with others. Agencies that put too much focus on new business versus their old business—yes, it can help PR momentum, or the financial market, but it's been shown time and again that a new business press release doesn't improve your bottom or top line.

Kelly Clarkson vs. Art of Play: What's the biggest PR takeaway from the feud?
By Jess Ruderman
PR Week - October 13, 2026
Comms pros were quick to comment on the series of statements from both Clarkson and Art of Play, debating whether the exchange represented a masterclass in direct engagement or a disaster in crisis management.

Fujifilm's CCO on mentorship: 'It's really simple. Pay it forward.'
By Rachel Salis-Silverman
PR Daily - October 14, 2026
When I join an organization, I ask people what they want to be when they grow up. Then I often connect them with other business leaders, because my view is just one. At Fujifilm, we created a professional development program where each team member gets a set budget and chooses their own path.

Your company's reputation is probably 6 months behind reality
By Tyler Sumrall
PR Daily - October 14, 2026
That’s one reason comms work can feel repetitive. The message that seems old internally may still be new or completely unknown to much of your audience. By the time a company is ready to move on to the next story, audiences on the outside are often still processing the last one. Announcing a change is relatively easy, but building recognition and credibility around that change takes longer. People generally want to see consistency before they update their opinions.

'There's no such thing as internal communications now': The external blur
By Sean Devlin
Ragan Communications - October 14, 2026
Matt Prince, fractional head of communications at Sweetgreen, posed a question every internal comms pro is familiar with: When does a message need a press release, and when is an internal memo the way to go? Prince’s path to the answer is a “carry test” made up of three questions that decide whether a message goes to everyone, stays with an affected audience or doesn’t require communication at all.

Understanding AI Agents
By PRSA Staff
PRsay - October 13, 2026
Host Ray Day, APR, vice chair of Stagwell, executive chair of Allison Worldwide, and PRSA’s 2026 immediate past chair, asked how PR professionals can integrate artificial intelligence into their work and make the technology a strategic partner, rather than an afterthought. The agency’s cultural-pulse AI agent looks at “social signals, however you define them, for specific patterns that are happening, TikTok trends,” and the like, she said. “You’re trying to identify those trends as they’re just starting to bubble up … certain types of terms being used more often.”

Thought Leadership for Executives Who Don't Have Time
By Gini Dietrich
Spin Sucks - October 13, 2026
The fix starts with finding the right face for the brand (it doesn’t have to be the CEO), then adding one small step to something they already do: meetings, Slack rants, sales calls, panels, podcasts. AI can turn a transcript into a draft in minutes, but it can’t add experience, expertise, people, process, or culture.

Things people don't say
Seth's Blog - October 14, 2026
Marketers and politicians too. We don’t say them because it’s assumed. And because we’re afraid. “I might be wrong.”, “I’m just guessing”, “This might be selfishly motivated.” When an AI doesn’t say these things, we’re frustrated when they turn out to be the case. Because our default in interactions with machines is that they don’t dissemble, confuse or mislead. Perhaps we should print these caveats out and read them before we read an ad, believe a scammy text or interact with an LLM.

Obama Campaign Manager Jim Messina Launches Fortius Global
By Maja Pawinska Sims
PRovoke - October 14, 2026
As part of the restructure, Greenbrier – the DC-based strategic communications and public affairs firm acquired by The Messina Group in 2017 – is being fully integrated into Fortius, with the Greenbrier name retired. Its people and capabilities will remain in place, with clients continuing to work with their existing teams.

PRovoke, PRCA And Ruder Finn Invite Industry Input For 2026 APAC Communications Index
By Camillia Dass
PRovoke - October 13, 2026
The annual index will provide a regional perspective on the challenges facing communications professionals, drawing on responses from practitioners working across Asia-Pacific. Beyond its central focus on creativity, the 2026 survey examines the status and influence of communications within organisations, including whether senior leadership regards the function as a strategic partner and involves communications teams in decision-making.

PepsiCo Corporate Affairs Chief Stephen Kehoe To Retire
By Maja Pawinska Sims
PRovoke - October 13, 2026
His departure will see PepsiCo’s communications, government affairs and public policy functions move under general counsel David Flavell, who will take on the expanded role of chief legal and corporate affairs officer. Chris Manzini, PepsiCo’s SVP and head of global communications, will report to Flavell.

If you’re interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today’s best PR and Comms industry news clips:

Journalists now have an AI reputation and PR is keeping track (Fast Company - October 9, 2026)

Congressional Oversight Is Political. Your Response Must Be, Too (Bloomberg Government - October 13, 2026)

How To Manage Your PR Budget In The Era Of AI Search (Forbes - October 12, 2026)

The Press Release Isn't Dead; Most Of Them Are Bad (Forbes - October 13, 2026)

Communicating a historic first and sustaining the message past the launch (PR Daily - October 12, 2026)

Social media updates and new features to know this week (PR Daily - October 13, 2026)

The 3 step process for correcting internal comms mistakes (Ragan Communications - October 12, 2026)

How the New York Life's comms team went from uneasy about AI to leading the company (Ragan Communications - October 12, 2026)

PR Doesn't Need a New ROI Formula. Ask These 4 Questions Instead. (PRNEWS - October 12, 2026)

Jeanette Fors-Andrée: The Hardest Question Should Be Asked Before a Crisis (Media Marketing - October 12, 2026)

Young Changemakers 2026: Amira Williams In Conversation with Paul Holmes (PRovoke Media - October 10, 2026)

PR Agency Moves: Brunswick, APCO, Prosek, WPP Hires (Everything-PR - October 13, 2026)

Q&A with Nick Puleo, President of Comsint Communications: How to Prevent Your Brand Campaign From Becoming a Reputation Crisis (citybiz - October 13, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Journalists now have an AI reputation and PR is keeping track
By Pete Pachal
Fast Company - October 9, 2026
It's no secret the PR industry has been obsessed with "Tier 1" media—big national or global brands like The New York Times and The Wall Street Journal—for decades. But AI answers favor topical authority above general authority, meaning the engine will often cite the work of a lesser-known journalist on a niche beat at a trade publication before someone less immersed in the topic, even if they work for a prestigious outlet. It's revealing that, when Muck Rack compared the journalists PR teams pitch most with the ones AI cites most for a given brand, the overlap was just 2%.

Congressional Oversight Is Political. Your Response Must Be, Too
By Libby Greer
Bloomberg Government - October 13, 2026
Next year’s expected political environment will require legal teams to work seamlessly with government relations and communications experts to build the political scaffolding — including audience targeting; relationship building; third-party validator activations; earned media; paid advertising; and polling, data, and insights — to weather the forthcoming turbulence. Companies must engage trusted politicos and seasoned strategists to plan from the first whisper of an oversight investigation to the last echo on social media.

How To Manage Your PR Budget In The Era Of AI Search
By Kristi Piehl
Forbes - October 12, 2026
To maximize impact, marketers can reallocate resources to build brand credibility by investing in earned media, like news and podcast interviews, and in authentic social media. Those are the signals AI search is built to trust. A well-rounded marketing budget should include building a crisis playbook, monitoring your reputation, and providing employees with media training, social media training and executive coaching. Consider investing in one strategy each quarter throughout 2027 to build a framework you can expand in 2028, once leaders and stakeholders see the benefits.

The Press Release Isn't Dead; Most Of Them Are Bad
By Lee Caraher
Forbes - October 13, 2026
According to Muck Rack’s 2026 State of Journalism report, 86% of journalists said at least some of their published stories started with a pitch or a release. Newsworthiness is a test, not a feeling. The interesting version of the story already contains proof, context, and stakes. The boring version is just an announcement. If you can cut and paste a quote from company to company, it’s worthless. Only 14% of journalists rank pre-written quotes among the resources they find valuable in a pitch. The fix is specificity.

Communicating a historic first and sustaining the message past the launch
By Andrea LaToya Williams
PR Daily - October 12, 2026
1. Build multiple narrative arcs before you need them - There may be an institutional story alongside individual stories, local and hometown stories, stories about culture and representation, leadership stories and behind-the-scenes stories. There will also be unexpected narratives that only become visible once the work begins. 2. The people closest to the story will often show you what you missed - Families, participants and communities often recognize meaning that an institutional communications strategy can overlook. 3. When the story is still unfolding, communications has to evolve with it - Not every moment needed to become content, not every compelling story needed to be told immediately and access to people’s experiences did not automatically mean we were entitled to use them.

Social media updates and new features to know this week
By Allison Carter
PR Daily - October 13, 2026
Meta released a ton of new AI ad tools for its network of apps. Instagram is testing a new option to allow users to opt in and see Reels directly in their Home feed. Threads is introducing Gems, a digital badge designed to recognize perspective, discussion, and originality. X Lift reads your website and generates ad campaigns based on what it finds. On Pinterest, brands can now boost existing posts from users. Reddit is expanding its connection with CRM tools as well as new optimization options.

The 3 step process for correcting internal comms mistakes
By Sean Devlin
Ragan Communications - October 12, 2026
1. Before anything goes wrong, agree on who signs off on corrections - sorting potential mistakes by type, naming who owns each fix, and walking leaders through the plan. 2. Fix the small stuff fast and acknowledge the big stuff first - when the stakes are high, communicators shouldn’t wait for a formal, corrected version of the message before saying something. 3. In the meantime, write for your leaders - a short draft helps, and so does telling them up front what you’re not going to ask them to do.

How the New York Life's comms team went from uneasy about AI to leading the company
By Sean Devlin
Ragan Communications - October 12, 2026
Comfortability with AI all started at the top, with New York Life chief communications officer Paul Gennaro. With his guidance, we've come up with what we call 'the way.' If you're going to draft a press release, there are going to be parts along that timeline where it's expected that you're going to use Gen AI, while still being the human in the loop.

PR Doesn't Need a New ROI Formula. Ask These 4 Questions Instead.
By Susan Thomas
PRNEWS - October 12, 2026
What matters also depends on the business objective. A company entering a new category may need to know whether credible publications are accurately explaining its point of view. An established company may care more about whether communications is driving engagement and inquiries from target buyers. The goal is to follow the path from visibility to trust, action and, ultimately, business growth. But PR pros do not need to wait until they can draw a straight line to revenue before reporting anything meaningful. They simply need to be precise about what they know.

Jeanette Fors-Andrée: The Hardest Question Should Be Asked Before a Crisis
Media Marketing - October 12, 2026
In our interview for Media Marketing, she explains why preparation begins with the question an organisation least wants to hear and why an operational failure calls for demonstrable action. We discuss the high ethical expectations of Swedish society, the pressure that speed and clicks place on journalism, and the spread of unverified accusations from social networks to traditional media. We pay particular attention to the conditions of interviews, the interviewee’s right to retain their own angle and an organisation’s obligation to think first of those affected by a crisis.

Young Changemakers 2026: Amira Williams In Conversation with Paul Holmes
By Paul Holmes
PRovoke Media - October 10, 2026
In an interview with PRovoke Media founder and editor Paul Holmes, Amria talks about jher educational background and how she “ ended up going into PR purely because of the Taylor Bennett Foundation,” seeing PR “as an opportunity to kind of combine my creative thinking with my interest in media theory and my strategic thinking, and apply all of that into lots of different types of work.”

PR Agency Moves: Brunswick, APCO, Prosek, WPP Hires
By EPR Editorial Team
Everything-PR - October 13, 2026
PR agency moves from October 1 to 12, 2026 were led by senior hires and new roles. Brunswick hired Ramiro Prudencio from McKinsey, APCO named Kelly Williamson its first chief client officer, Prosek Partners opened a San Francisco office, Golin Ketchum won a CDC campaign with a $65 million minimum, and WPP's Jon Cook announced his exit.

Q&A with Nick Puleo, President of Comsint Communications: How to Prevent Your Brand Campaign From Becoming a Reputation Crisis
By Kevin Parker
citybiz - October 13, 2026
Who should review a campaign for reputation risks? Bring in someone with public relations experience, particularly crisis communications, while there is still time to make changes. Ideally, that person should sit outside the team that developed the concept and be able to raise concerns independently. Ask them to examine the campaign as people will encounter it: a cropped image, a short clip or a screenshot without the caption. Cultural and political associations can become more apparent when the work is separated from its presentation. What needs to be in place before launch? Decide who will monitor reaction, who can pause distribution and who has authority to respond. Agree on what would warrant clarification, revision or withdrawal. That preparation matters because morally charged conversations can spread quickly.

If you’re interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

Companies Short Change CCOs (O'Dwyer's - October 7, 2026)

PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI's Reputation Problem Gets a Formal Warning (PRNEWS - October 8, 2026)

IPR Announces 2026 Award Winners (Institute for Public Relations - October 1, 2026)

Your AI Visibility Questions, Answered (Spin Sucks - October 8, 2026)

How Businesses Can Stay Visible And Trusted When Search Sends Fewer Clicks (Forbes - October 9, 2026)

PR Stunt Watch: Gym passes go Bananas, Ladbrokes flies, San Jose sharks & Hertfordshire Police's criminal act (PRmoment (UK) - October 8, 2026)

Newswire Distribution Vs. Earned Media Strategy (Axia Public Relations - October 9, 2026)

Why PR is having its glow-up moment (EIN Presswire - October 8, 2026)

EZ Newswire names first head of growth (PR Week Global - October 8, 2026)

When sports turned social (FINN Partners - October 8, 2026)

Four Ways Paid Media Can Supercharge Your Advocacy Campaign (GroundFloor Media - October 8, 2026)

Phone Call: The Scariest Thing in PR (HMA PR - October 8, 2026)

The Scoop: An OpenAI spokesperson's attempt to control the interview became the story (PR Daily - October 7, 2026)

CCOs Rethink Communications Functions As Their Remits Grow (PRovoke - October 6, 2026)

Pendleton Dudley: The Dean of Public Relations (Everything-PR - October 9, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Companies Short Change CCOs
By Steve Barnes
O'Dwyer's - October 7, 2026
Almost two-thirds of the chief communications officers (65.9 percent) surveyed in a new study from Page say that the scope of their job has expanded over the past two years.

PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI's Reputation Problem Gets a Formal Warning
By Nicole Schuman
PRNEWS - October 8, 2026
PR Roundup covers what the NHL's short-lived "Hot for Hockey" campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks' "Sugar-Free" protein drinks are now the subject of a class-action lawsuit and why AI has topped the Reputation Risk Index and prompted an unprecedented formal warning for business leaders.

IPR Announces 2026 Award Winners
Institute for Public Relations - October 1, 2026
The Institute for Public Relations (IPR) has announced six award winners who will be honored at the 64th Annual IPR Gala on December 3 in New York City.

Your AI Visibility Questions, Answered
By Melissa Wickes
Spin Sucks - October 8, 2026
Gini Dietrich's Visibility Engineering webinar drew more AI visibility questions than we could answer live. Here's every answer.

How Businesses Can Stay Visible And Trusted When Search Sends Fewer Clicks
By Chris Suchánek, Founder and CSO of Firm Media
Forbes - October 9, 2026
Traffic alone is no longer enough to explain performance. In a zero-click search, which is becoming more common, someone gets information from the search results page without ever visiting a website. That means the customer's education and evaluation can happen before they ever reach your website.

PR Stunt Watch: Gym passes go Bananas, Ladbrokes flies, San Jose sharks & Hertfordshire Police's criminal act
By James Gordon-MacIntosh, Co-Founder at Hope & Glory
PRmoment (UK) - October 8, 2026
I have decided to refrain from commentary on the floating noodle pot and the bizarre sight of Lorraine Kelly with a printer on her kitchen worktop, which have been the talk of the creative industry this week. Instead, I will focus my attentions elsewhere.

Newswire Distribution Vs. Earned Media Strategy
By Dana Whitfield
Axia Public Relations - October 9, 2026
News release newswire distribution does not automatically create meaningful media coverage, search visibility, or business results. A release can appear on many sites and still fail to reach the buyers, partners, or industry voices who shape your reputation.

Why PR is having its glow-up moment
By Lindsay Bennett
EIN Presswire - October 8, 2026
Once the cool kid on the block, PR lost some of its shine. Now AI is giving it an unlikely resurgence.

EZ Newswire names first head of growth
By Jeremy Sodergren
PR Week Global - October 8, 2026
EZ Newswire has appointed Michelle Songy as its first head of growth, effective October 1. Her appointment marks the company's first senior sales and marketing hire. In the new role, Songy will lead inbound, outbound, partnerships and paid acquisitions, EZ Newswire said in a statement.

When sports turned social
By Daniel Odonnell
FINN Partners - October 8, 2026
In the past, sporting events were built and promoted around the sport itself; sponsorships from athletic brands, focus on the athletes, and crowds filled with devoted fans. Ten years ago you might have asked “who’s playing?,” but now people want to know “what are you wearing?,” “where are you staying?” and “who else will be there?”

Four Ways Paid Media Can Supercharge Your Advocacy Campaign
By Lauren Noser
GroundFloor Media - October 8, 2026
What if you need to generate thousands of emails to lawmakers? Research legislators beyond the committee room? Build large-scale visibility around an issue with a specific constituency? Or mobilize people quickly during a critical moment in a legislative session? It might be time to add paid media to the mix.

Phone Call: The Scariest Thing in PR
By Neda Tavassoli
HMA PR - October 8, 2026
Media phone calls. Why are they so scary to make? Even veteran Generation X phone-users struggle with the once easy task.

The Scoop: An OpenAI spokesperson's attempt to control the interview became the story
By Allison Carter
PR Daily - October 7, 2026
An OpenAI spokesperson's attempt to control the interview became the story. Plus: Cornell's website mum on rape allegations; Jaguar ditches much of controversial rebrand.

CCOs Rethink Communications Functions As Their Remits Grow
By Diana Marszalek
PRovoke - October 6, 2026
Page research finds communications leaders are restructuring their functions as responsibilities expand, while resources and measurement remain uneven.

Pendleton Dudley: The Dean of Public Relations
Everything-PR - October 9, 2026
Discover Pendleton Dudley, a founding figure of public relations, who established one of the earliest PR firms in 1909 and shaped the industry for decades.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

How AI Is Impacting the Communications Field (PR Newswire - October 7, 2026)

Wendy's Chili Finger Hoax: A Crisis Comms Case Study (Everything-PR - October 8, 2026)

Stanley's comms leader on viral moments and deepfakes (PR Daily - October 8, 2026)

PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120 (PRNEWS - October 7, 2026)

How Organizations Can Communicate DEI With Integrity (Institute for Public Relations - October 6, 2026)

Global PR bodies launch survey to assess mental health in industry (Mumbrella - October 7, 2026)

The Trusted Advisor Initiative: Leadership Is About Tomorrow (CommPro - October 8, 2026)

Reputation Health: What It Is and Why It Matters (Part 2) (Landis Communications - October 7, 2026)

Sacred Cows: Why Agencies Are Afraid to Tell Clients the Truth (PRovoke Media - October 7, 2026)

What Gen Z wants from their internal comms (Ragan Communications - October 7, 2026)

Leadership visibility: what employees really mean when they say leaders aren't visible enough (Influence (UK) - October 2, 2026)

Your Buyer Is Already Researching You: The Communications Side Of Acquisition Readiness (Forbes - October 8, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

How AI Is Impacting the Communications Field
By Jeff Goodsmith
PR Newswire - October 7, 2026
AI is changing how people discover brands, take in information and make decisions, which means that AI has already had an outsized impact on communications professionals. As AI continues to evolve, communications professionals must change their approaches.

Wendy's Chili Finger Hoax: A Crisis Comms Case Study
Everything-PR - October 8, 2026
Wendy's lost an estimated $2.5 million in sales after Anna Ayala falsely claimed she found a human fingertip in a bowl of chili at a San Jose location on March 22, 2005. Investigations by Wendy's, the health department, and police found no evidence the finger originated from an employee or supplier. Ayala was later convicted of planting the fingertip herself.

Stanley's comms leader on viral moments and deepfakes
By Isis Simpson-Mersha
PR Daily - October 8, 2026
Erica Samadani is shaping the story of Stanley 1913, a brand built on more than a century of heritage. As global vice president of communications and public relations, Samadani leads the integrated team behind the company's internal and external narrative.

PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120
PRNEWS - October 7, 2026
The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.

How Organizations Can Communicate DEI With Integrity
By Ingrid Wahl, Ph.D., Sabine A. Einwiller, Ph.D.
Institute for Public Relations - October 6, 2026
Despite the current backlash against DEI initiatives, organizational commitment to DEI remains essential for fostering an inclusive workplace. Our findings suggest that what matters most is not simply whether organizations communicate their support for DEI, but whether employees perceive that support as genuine and meaningful.

Global PR bodies launch survey to assess mental health in industry
Mumbrella - October 7, 2026
Global PR bodies have launched the Global Mental Health and Wellbeing Survey to assess mental health issues within the industry, aiming for at least 5000 responses. The survey seeks to establish a global benchmark for understanding the wellbeing of communications professionals.

The Trusted Advisor Initiative: Leadership Is About Tomorrow
CommPro - October 8, 2026
In this third excerpt from Influencing Leaders: The Seven Disciplines of the Trusted Strategic Advisor, Jim Lukaszewski and Fred Garcia turn to tomorrow. Leaders, they argue, operate in the future tense.

Reputation Health: What It Is and Why It Matters (Part 2)
By Polly Winograd Ikonen
Landis Communications - October 7, 2026
The discipline the industry is converging on is anticipatory communications: the shift from responding to what has already happened toward detecting what is still forming.

Sacred Cows: Why Agencies Are Afraid to Tell Clients the Truth
By Jeremy Baka
PRovoke Media - October 7, 2026
Launching Sacred Cows, a periodic contributed column taking on industry conventions, Jeremy Baka argues that agencies' fixation on keeping clients happy can come at the expense of honest counsel.

What Gen Z wants from their internal comms
By Sean Devlin
Ragan Communications - October 7, 2026
Gen Z is changing how internal communicators write for their audiences. Sarah Vasquez, head of executive communications at Mozilla, told Ragan that communicators need to understand both the change in audience and the impacts of AI.

Leadership visibility: what employees really mean when they say leaders aren't visible enough
By Jenni Field
Influence (UK) - October 2, 2026
Employees who say their leaders aren't visible enough may not be asking to see more of them, but for better communication, greater trust and more authentic leadership.

Your Buyer Is Already Researching You: The Communications Side Of Acquisition Readiness
By Valerie Chan, Founder and Principal of Plat4orm
Forbes - October 8, 2026
Most CEOs preparing a company for acquisition know what they need to get the deal they want: clean financials, defensible forecasts, strong margins, customer retention, contracts, intellectual property and a capable management team. But there is another dimension of acquisition readiness companies often address too late: What does the market already believe about your company?

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

New FleishmanHillard Research Reveals the Cost of Playing It Safe (PRovoke - October 6, 2026)

AI changed search. It's also changed the role of PR (The Drum - October 7, 2026)

Why Your Marketing and PR Measurement Doesn't Tell Leadership What Worked (Spin Sucks - October 6, 2026) [VIDEO]

Gen Z wants ChatGPT: The fight comms has to referee (PR Daily - October 5, 2026)

​The Agencies Getting The Most From AI Aren't Using It To Go Faster (Forbes - October 7, 2026)

Heard on the Streets: PR Veteran Sherrie Handrinos on why businesses and influencers need each other (EIN Presswire - October 6, 2026) [VIDEO]

Has trust in science really collapsed? (FINN Partners - October 6, 2026)

Media Insights: Lindsay Dodgson on the Shift From Traditional to Independent Media (Walker Sands - October 6, 2026)

What does earned media look like in the age of AI? (Muck Rack - October 7, 2026)

Anthropic is now watermarking Claude's writing (Influence (UK) - October 2, 2026)

14 Authentic Ways To Showcase Company Culture And Employee Experiences (Forbes - October 6, 2026)

Judge's active role at PR firm prompts ethics complaint from senators (POLITICO - October 6, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

New FleishmanHillard Research Reveals the Cost of Playing It Safe
By Paul Holmes
PRovoke - October 6, 2026
"The Chaos Advantage" report reveals real costs to playing it safe, with "dull content" requiring significantly more investment to achieve results.

AI changed search. It's also changed the role of PR
By Bonnie Moss
The Drum - October 7, 2026
Marketers have been watching with growing alarm: fewer clicks, declining referral traffic and customer acquisition strategies that no longer work the way they once did.

Why Your Marketing and PR Measurement Doesn't Tell Leadership What Worked [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - October 6, 2026
Gini Dietrich takes you inside why marketing and PR measurement breaks down—and how to report what actually worked instead of activities and outputs.

Gen Z wants ChatGPT: The fight comms has to referee
By Stephanie Nivinskus
PR Daily - October 5, 2026
Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing coordinator, and several other Gen Z employees across the organization are using ChatGPT on their phones instead. Brad asks why, and they give him a two-word answer: "It's better."

​The Agencies Getting The Most From AI Aren't Using It To Go Faster
By Mitchell Leiman, CEO of iPromote
Forbes - October 7, 2026
It's the shallow end of what these tools can do, and treating it as the whole strategy is how an agency ends up with faster mediocrity instead of better work.

Heard on the Streets: PR Veteran Sherrie Handrinos on why businesses and influencers need each other [VIDEO]
By Issac Morgan
EIN Presswire - October 6, 2026
In this video podcast episode of Heard on the Streets, Boost One Marketing founder Sherrie Handrinos explains what businesses should get right before investing in PR and where influencers fit.

Has trust in science really collapsed?
By Tom Jones
FINN Partners - October 6, 2026
Public trust in science has "collapsed." The claim appears so often that it can start to sound like an established fact.

Media Insights: Lindsay Dodgson on the Shift From Traditional to Independent Media
By Niki Reznicek
Walker Sands - October 6, 2026
Journalists used to reach audiences primarily through traditional media outlets. Now, though, as AI changes where people turn for information and who they trust, there's a growing need to connect with readers through alternative, independent platforms.

What does earned media look like in the age of AI?
By Kristen Dunleavy
Muck Rack - October 7, 2026
Here's how AI is changing the role and value of earned media, plus some practical tips for communicators interested in learning more about generative engine optimization.

Anthropic is now watermarking Claude's writing
By Richard Stone
Influence (UK) - October 2, 2026
Technology could change how agencies approach AI-assisted copy, but a watermark cannot tell you how much human input went into the finished piece.

14 Authentic Ways To Showcase Company Culture And Employee Experiences
By Forbes Communications Council
Forbes - October 6, 2026
Forbes Communications Council members share practical ways you can create culture content that speaks to current employees while giving prospective talent a more accurate sense of what to expect.

Judge's active role at PR firm prompts ethics complaint from senators
By Daniel Barnes
POLITICO - October 6, 2026
Delaware's senators are calling for federal court officials to review a judge's conduct following a POLITICO report that she ran a Washington public affairs firm for at least six months after taking the bench.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Sam Altman's Publicist Interrupted a Tough Question. A PR Expert Says That Created a Second Problem (Inc. - October 6, 2026)

Why AI Makes Every Brand Sound The Same And What Communicators Can Do About It (Forbes - October 6, 2026)

PR Measurement Has a New Problem: Too Much Data, Too Little Clarity (O'Dwyer's - October 6, 2026)

The Scoop: California implements bill that would help fund local media (PR Daily - October 5, 2026)

If AI Can't Find You, No One Can: How to Stay Visible in Search (PRNEWS - October 5, 2026)

PR Stunt Watch: Nosey Aēsop, Matières Fécales eats the rich, and Holland & Barrett say it loud (PRmoment (UK) - October 1, 2026)

Is your brand PR ready? 5 steps for the AI era | On Top of PR (Axia Public Relations - October 6, 2026) [PODCAST]

Mr. Magazine Talks With Jon and Erin Westman, Founders of The Publishers' Circle (CommPRO - October 6, 2026)

Trust at Work Is Heading in the Wrong Direction (PRovoke - October 6, 2026)

AI has content marketers skipping best practices and results have plunged (Sword and the Script - October 6, 2026)

Internal email best practices: Data-backed strategies to increase employee engagement (Ragan Communications - October 6, 2026)

Your Personal Brand Is Your Ego (Forbes - October 6, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

Sam Altman's Publicist Interrupted a Tough Question. A PR Expert Says That Created a Second Problem
By Moses Jeanfrancois
Inc. - October 6, 2026
A communications expert says the interruption may have created a bigger reputational risk for the startup than the answer itself.

Why AI Makes Every Brand Sound The Same And What Communicators Can Do About It
By Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis
Forbes - October 6, 2026
The communicator’s task is not simply to produce more language, but to protect the point of view that makes it unmistakably ours.

PR Measurement Has a New Problem: Too Much Data, Too Little Clarity
By Grace Keith Rodriguez, CEO of Caliber Corporate Advisers
O'Dwyer's - October 6, 2026
PR has long had a measurement problem. However, what that problem looks like, and what we’re able to measure, has changed considerably.

The Scoop: California implements bill that would help fund local media
By Allison Carter
PR Daily - October 5, 2026
California implements bill that would help fund local media. Plus: What it means to make ads for AI; the new branding job that's in high demand.

If AI Can't Find You, No One Can: How to Stay Visible in Search
By Brandon Bankston
PRNEWS - October 5, 2026
Marketing research has shown that 68% of Google searches are "no-click" because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents.

PR Stunt Watch: Nosey Aēsop, Matières Fécales eats the rich, and Holland & Barrett say it loud
PRmoment (UK) - October 1, 2026
This seasonal, sensory confusion perfectly suits today's Stuntwatch roundup – detached noses, covered eyes, and unheard mouths – a sensory smorgasbord for your visual pleasure.

Is your brand PR ready? 5 steps for the AI era | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - October 6, 2026
Learn five steps to assess your brand's PR readiness and discover what AI tools say about you before a crisis exposes your blind spots with Slava Balykov.

Mr. Magazine Talks With Jon and Erin Westman, Founders of The Publishers' Circle
CommPRO - October 6, 2026
In his latest Mr. Magazine interview, Samir Husni talks with Jon and Erin about why they created The Publishers’ Circle, the changing role of publishers, the continuing importance of print and why human connection still matters in the age of AI.

Trust at Work Is Heading in the Wrong Direction
By Diana Marszalek
PRovoke - October 6, 2026
The latest Edelman Trust Barometer finds trust falling across the workplace as employees contend with job fears, surveillance concerns and widespread transformation.

AI has content marketers skipping best practices and results have plunged
By Frank Strong, MA, MBA
Sword and the Script - October 6, 2026
Few people have an issue with creators using AI to assist with content creation, but fewer people subscribe to a site that's entirely written by a machine.

Internal email best practices: Data-backed strategies to increase employee engagement
By Michael DesRochers
Ragan Communications - October 6, 2026
Internal email remains the most trusted and effective channel for reaching employees, yet breaking through inbox overload has never been more difficult.

Your Personal Brand Is Your Ego
By Sun Yi
Forbes - October 6, 2026
Your brand is not just your logo, niche or content strategy. It is a reflection of the person behind all of it.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

A Riff on Reputation: Mercedes-Benz (PRovoke Media - October 5, 2026)

'We need to lift voices': Highlights from Ragan's 2026 Nonprofit Communications and CSR Awards (PR Daily - October 1, 2026)

Good and Bad PR: Man City's own goal, Vaping, OpenAi & Amazon drones on (PRmoment (UK) - October 1, 2026)

Creative Leadership in the Age of AI: Why Human Intelligence Still Matters (CommPRO - October 5, 2026)

frankly… Episode 99: Healthcare Complexity Requires Strong Communication (Franco - October 2, 2026) [PODCAST]

The Art and Science of Sensing (PRGN - October 2, 2026)

Verizon's process for working with an in-house video studio (Ragan Communications - October 5, 2026)

How to Decide When to Use AI in Your Creative Production (Walker Sands - October 2, 2026)

Michael Smart answers FAQs on how to become a go-to source for journalists (Muck Rack - October 1, 2026)

I Made 10 Predictions About AI Visibility 6 Months Ago. I Was 100% Right and 7 Have Already Happened. (PR@ctical - October 5, 2026)

3 Corporate Apology Campaigns That Actually Worked (Everything-PR - October 5, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

A Riff on Reputation: Mercedes-Benz
By Laurence Stellings
PRovoke Media - October 5, 2026
RepTrak’s Laurence Stellings argues that Mercedes-Benz’s strong reputation is helping the automaker weather a difficult year and positions it well for the long term.

‘We need to lift voices’: Highlights from Ragan’s 2026 Nonprofit Communications and CSR Awards
By Sean Devlin
PR Daily - October 1, 2026
A nonprofit’s mission or a company’s social responsibility pledge need to be heard to have true impact. Getting those stories out and getting people to act on them falls to communicators.

Good and Bad PR: Man City’s own goal, Vaping, OpenAi & Amazon drones on
By Andy Barr, Season One Communications
PRmoment (UK) - October 1, 2026
This feels like the week that the global media finally realised that maybe, just maybe, vaping could not be all that good for you after all. More on that later. First though, hold my hand so we can go for a jolly romp through the hits and misses of the past seven days.

Creative Leadership in the Age of AI: Why Human Intelligence Still Matters
By Katie Scott
CommPRO - October 5, 2026
CommPRO explores why the real creative advantage in the age of AI comes from combining data and technology with the human judgment, instinct and emotional intelligence that still drive great work.

frankly… Episode 99: Healthcare Complexity Requires Strong Communication [PODCAST]
Franco - October 2, 2026
Explore how strategic communication and storytelling help Henry Ford Health make complex healthcare topics more accessible and meaningful.

The Art and Science of Sensing
By Erin Vogt
PRGN - October 2, 2026
The longer I’ve worked in this profession, the more I’ve realized that the most important information is often the information that isn’t said out loud.

Verizon’s process for working with an in-house video studio
By Sean Devlin
Ragan Communications - October 5, 2026
What internal communicators should prepare before booking production time.

How to Decide When to Use AI in Your Creative Production
By Mike Fredrick
Walker Sands - October 2, 2026
AI tools now play many roles in creative workflows. Learn how leaders can decide when a project should be AI-assisted, AI-integrated or AI-led.

Michael Smart answers FAQs on how to become a go-to source for journalists
By Kristen Dunleavy
Muck Rack - October 1, 2026
In a recent webinar, PR coach Michael Smart answered frequently asked questions about how to become the communicator journalists trust to connect them with useful, credible and quotable sources.

I Made 10 Predictions About AI Visibility 6 Months Ago. I Was 100% Right and 7 Have Already Happened.
By Sarah Evans
PR@ctical - October 5, 2026
I looked back over the last six months this weekend to see what I “predicted” and how accurate things have been. There are ten predictions and seven have already happened.

3 Corporate Apology Campaigns That Actually Worked
Everything-PR - October 5, 2026
Discover how brands like Domino’s, KFC, and Peloton successfully navigated public missteps with effective corporate apology campaigns, rebuilding trust and reputation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Read some of today's best PR and Comms industry news clips:

AI Citations Spark 'Renaissance Moment for PR and Communications' (PRsay - October 1, 2026)

PR Roundup: Cornell's Crisis of Trust, Why Health Credibility Isn't Enough and How Logan Airport Went Viral (PRNEWS - October 1, 2026)

What to Do When Trust Is Out of Reach (Institute for Public Relations - September 29, 2026)

The Machines Need a Good Story, Too: Media Relations in the AI Era (Spin Sucks - October 1, 2026)

Cornell, the DA and the communication choices that deepened a crisis (PR Daily - October 1, 2026)

Why Executive Media Messages Lose Their Impact (Axia Public Relations - October 2, 2026)

Edward Bernays Didn't Know AVEs. That's the Point. (CommPRO - September 30, 2026)

Bruce Berger Discusses What Made His Mentor Great as he Accepts Page Distinguished Service Award (Culpwrit - October 1, 2026)

You are dating your interviews (Firefly - October 1, 2026)

How Is Creator Journalism Changing News and PR? (HMA PR - October 1, 2026)

Microsoft changes the comms function; Condé Nast chief says goodbye ahead of move to Mattel (Ragan Communications - October 2, 2026)

Perspective: Corporate Leaders Must Be Able to Stand Behind Their AI Promises (PRovoke Media - October 1, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

AI Citations Spark 'Renaissance Moment for PR and Communications'
PRsay - October 1, 2026
"We're all shifting to using AI answer-engines for information," Natan Edelsburg said. And this is true "whether you use Google and it provides a summary, or now you're asking all your questions to Claude or ChatGPT or Gemini." Edelsburg, chief partnerships officer at PR software company Muck Rack, said that when it comes to getting brand messages cited by AI chatbots,

PR Roundup: Cornell's Crisis of Trust, Why Health Credibility Isn't Enough and How Logan Airport Went Viral
By Nicole Schuman
PRNEWS - October 1, 2026
PR roundup covers what Cornell's response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won't earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

What to Do When Trust Is Out of Reach
By Aviv Barnoy, Ph.D., Assistant Professor of Media and Communication at Erasmus University Rotterdam
Institute for Public Relations - September 29, 2026
Trust is one of public relations’ most valuable resources. So when stakeholders lose trust, or it is not yet built, the instinctive communication objective is often obvious: (re)build it. But what if you cannot obtain enough trust in time – or perhaps at all?

The Machines Need a Good Story, Too: Media Relations in the AI Era
By Alejandro Arango
Spin Sucks - October 1, 2026
Alejandro Arango explains why earned media, storytelling, trust, Visibility Engineering, and the PESO Model are becoming essential to AI visibility.

Cornell, the DA and the communication choices that deepened a crisis
By Erin Kramer
PR Daily - October 1, 2026
There are few issues more difficult to navigate than sex crimes, for universities, prosecutors, lawmakers and, especially, victims. Cases like the one unfolding at Cornell University garner significant attention not only because details are salacious but because sexual assault is one of the most common, devastating and underreported crimes.

Why Executive Media Messages Lose Their Impact
By Dana Whitfield
Axia Public Relations - October 2, 2026
Learn why media training for executives can falter under pressure and how disciplined preparation protects credibility, brand authority, and trust.

Edward Bernays Didn't Know AVEs. That's the Point.
By Johna Burke
CommPRO - September 30, 2026
Johna Burke reflects on an AI-driven conversation with Edward Bernays that raises a timely question for communicators: Are we measuring what we do, or the value and impact we actually create?

Bruce Berger Discusses What Made His Mentor Great as he Accepts Page Distinguished Service Award
Culpwrit - October 1, 2026
The greatest mentors prefer to talk more about their mentors and mentees rather than themselves. That’s exactly what happened at this week’s Page Society annual meeting in Atlanta where Distinguished Service Awardee Bruce K. Berger shared his 15 minutes of stage time making sure everyone understood the greatness of his mentor and friend, Betsy Ann Plank.

You are dating your interviews
By Firefly team
Firefly - October 1, 2026
Are your media interview techniques showing their age? Guest blogger Guy Clapperton explores how podcasts are changing expectations, and why spokespeople need to adapt.

How Is Creator Journalism Changing News and PR?
By Justin Liggin
HMA PR - October 1, 2026
We know that traditional news remains important, and when it loses traction in one place, that attention often shifts somewhere else. So if these creator journalists are leading the way, then as communicators, we must think about how we are pitching them.

Microsoft changes the comms function; Condé Nast chief says goodbye ahead of move to Mattel
By Sean Devlin
Ragan Communications - October 2, 2026
Greetings, comms pros! Let's take a look at a few news stories from the last week and see what we can learn from them.

Perspective: Corporate Leaders Must Be Able to Stand Behind Their AI Promises
By Michael O'Brien, CEO of Highwire
PRovoke Media - October 1, 2026
Highwire CEO Michael O'Brien writes that communications leaders have a critical role in ensuring companies can back up the claims they make about AI.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Don't hate the movie, hate the critic! Digger's new PR push is a risky bet for film that was never meant to be divisive (The Guardian - October 1, 2026)

The 'Twitter killers' never replaced Twitter. Here's what happened instead. (PR Daily - October 1, 2026)

The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now? (PRNEWS - September 30, 2026)

How "News" is Defined in 2026 (Institute for Public Relations - September 29, 2026)

What Techtember Taught Communicators About Breaking Through (CommPRO - October 1, 2026)

'We need to lift voices': Highlights from Ragan's 2026 Nonprofit Communications and CSR Awards (Ragan Communications - October 1, 2026)

CCO Podcast: Héma-Québec's Patrice Lavoie On Communications, Trust And Public Engagement (PRovoke - September 30, 2026) [PODCAST]

ADHD, language and the things we don't always mean to say (Influence (UK) - October 1, 2026)

AI Slop Detection: Google's New Multi-Agent SAFE System (Everything-PR - September 30, 2026)

Don Lemon on asking Elon Musk tough questions: 'My job wasn't to be liked' (EIN Presswire - October 1, 2026)

The Journalism, Publicity, and PR Masterclass Shines A New Light On Careers In the Entertainment Industry (The Campus Magazine - October 1, 2026)

What AI agents mean for corporate communications (Holds Up. - October 1, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Don't hate the movie, hate the critic! Digger's new PR push is a risky bet for film that was never meant to be divisive
By Peter Bradshaw
The Guardian - October 1, 2026
Tom Cruise is in his serious-fatsuit role of Digger in a bold new online ad which gives the finger to his film's bad reviews and the haters.

The 'Twitter killers' never replaced Twitter. Here's what happened instead.
By Courtney Blackann
PR Daily - October 1, 2026
When Elon Musk bought Twitter in 2022, a parade of new platforms emerged. Threads brought Meta's enormous reach while Bluesky promised a more open social network. Users scattered, and for a while, it looked like one might emerge as the next buzzy digital gathering place. Nearly four years later, there is a clear winner in size. Maybe not so much a winner in culture.

The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now?
By Ramin Beheshti
PRNEWS - September 30, 2026
For almost a week, reporters from CNN, MS NOW and Politico were shut out of the White House. Judge Timothy Kelly ordered their access restored while the case continues. Most communications professionals read that as a press freedom debate. But it also raises a timely yet important question: Who counts as "media" in 2026?

How "News" is Defined in 2026
Institute for Public Relations - September 29, 2026
The Reuters Institute examined how people define "news," as traditional journalism increasingly overlaps with social media, creators, podcasts, and other sources of information.

What Techtember Taught Communicators About Breaking Through
By Bill Davies
CommPRO - October 1, 2026
September is arguably technology’s biggest month, packed with announcements and events as communications professionals support the latest flagship products and solutions. Every year, communicators learn something new.

'We need to lift voices': Highlights from Ragan's 2026 Nonprofit Communications and CSR Awards
By Sean Devlin
Ragan Communications - October 1, 2026
At Ragan's 2026 Nonprofit Communications Awards and Corporate Social Responsibility Awards luncheon, comms pros from around the United States and beyond gathered at The Yale Club in Manhattan to honor those who use their skills to advance causes.

CCO Podcast: Héma-Québec's Patrice Lavoie On Communications, Trust And Public Engagement [PODCAST]
By Diana Marszalek
PRovoke - September 30, 2026
The communications chief discusses engaging the public and overcoming barriers to participation at the organization responsible for Québec's blood and plasma supply.

ADHD, language and the things we don't always mean to say
By Kate Williams
Influence (UK) - October 1, 2026
Following her ADHD diagnosis at 45, communications professional Kate Williams reflects on the language of neurodivergence and how small changes can help colleagues feel understood.

AI Slop Detection: Google's New Multi-Agent SAFE System
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Everything-PR - September 30, 2026
Google developed an automated system called SAFE, the Scaled Abuse Forensics Examiner, to investigate coordinated networks spreading "AI slop" on its platforms. SAFE uses four specialized AI agents to reach a forensic verdict on suspect channel clusters, as detailed in a 2026 Google Research paper.

Don Lemon on asking Elon Musk tough questions: 'My job wasn't to be liked'
By Issac Morgan
EIN Presswire - October 1, 2026
The way people in the United States consume news is changing. More Americans have been turning to social media and video platforms for news. For Don Lemon, once one of the most recognizable faces in primetime television news at CNN, the shift is personal.

The Journalism, Publicity, and PR Masterclass Shines A New Light On Careers In the Entertainment Industry
The Campus Magazine - October 1, 2026
Amidst the iconic New York Fashion Week, NYFW, the City College of New York brought the fashion and talent directly into Shepard Hall. The ‘Journalism, Publicity, and PR Masterclass’ hosted by CCNY’s PRSSA and AAF’s chapter brought together three distinct individuals, Darralynn Hutson, Monae Everett, and Tasha Stoute, whose work ranged from writing, publicity, and hairstyling.

What AI agents mean for corporate communications
By Ryan Furlong
Holds Up. - October 1, 2026
Seven AI agents, 10 workflows and 900 updates later, your comms expertise matters more than ever.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Before You Hit Send: Making Ethics Part of the Workflow (PRNEWS - September 29, 2026)

AI Can Write The CEO's Message, But It Can't Tell Them Not To Send It (Forbes - September 30, 2026)

When a Brand Partnership Morphs into a Corporate Communications Crisis (New York Law Journal - September 30, 2026)

The Scoop: 'The right thing to do': Six Flags addresses shutdown of popular roller coaster (PR Daily - September 30, 2026)

Why your PR target list might be missing important domains (PRmoment (UK) - September 24, 2026)

Ozempic's Bitterest Side Effect: Corporate Overpromise (CommPRO - September 29, 2026)

Meta Elevates Tucker Bounds to Lead Communications and Public Affairs (PRovoke - September 29, 2026)

Ragan's 2026 Outstanding Service Award honoree on what's changed in comms over the years (Ragan Communications - September 30, 2026)

Audio vs. Video Podcasts: Which Format Do People Prefer? (Meltwater - September 28, 2026)

Nigeria's IMPR wins Grand Prix at 2026 IPRA Golden World Awards in Greece (Vanguard News - September 30, 2026)

Social top brand building channel in B2B, study finds (Marketing Week - September 28, 2026)

The UN's AI dialogue has a to-do list, with or without Washington (Resultsense - September 25, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Before You Hit Send: Making Ethics Part of the Workflow
By Matthew Marcial, CEO of PRSA
PRNEWS - September 29, 2026
Ethics in public relations often gets the most attention after something has gone wrong, but the PRSA says it should start much earlier.

AI Can Write The CEO's Message, But It Can't Tell Them Not To Send It
By Michele Caselnova, Chief Marketing & Communications Officer at Dun & Bradstreet
Forbes - September 30, 2026
Our CEO writes. He doesn’t just sign off on what others write. He writes. Increasingly, a large language model is part of that process, and he’s open about that. His drafts usually come with some version of the same question: What do you think?

When a Brand Partnership Morphs into a Corporate Communications Crisis
By Ioana Good and Natalie Magierski
New York Law Journal - September 30, 2026
Brand partnerships are designed to borrow trust to promote a product or service. A company gains access to a partner's audience, cultural relevance and credibility; the partner gains scale, commercial support and the reassurance of a familiar name. But that transfer of trust also transfers risk.

The Scoop: 'The right thing to do': Six Flags addresses shutdown of popular roller coaster
By Courtney Blackann
PR Daily - September 30, 2026
Six Flags addresses the shutdown of its popular roller coaster. Plus: McDonald's AI pricing raises franchisee concern; and Twitch's CEO explains how AI helps determine brand pairings.

Why your PR target list might be missing important domains
By Sophie Moore, Digital PR Strategy Director at Bottle
PRmoment (UK) - September 24, 2026
The growing volume of research around AI discovery continues to suggest that brand authority, earned media presence, and third-party validation all contribute to how LLMs understand and reference brands in their responses. But, recent client work we’ve carried out, suggests there could be a gap – for certain sectors, at least.

Ozempic's Bitterest Side Effect: Corporate Overpromise
By Michael Levine, Founder of Boundless Media
CommPRO - September 29, 2026
Michael Levine examines what Novo Nordisk's investor challenges reveal about the risks of overpromising and the lasting value of corporate credibility.

Meta Elevates Tucker Bounds to Lead Communications and Public Affairs
By Diana Marszalek
PRovoke - September 29, 2026
The move puts Bounds in charge of Meta's communications and public affairs operation as the company navigates scrutiny around AI, platform safety and regulation.

Ragan's 2026 Outstanding Service Award honoree on what's changed in comms over the years
By Sean Devlin
Ragan Communications - September 30, 2026
When Neil Foote covered real estate for The Washington Post in the late 1980s, he watched the Washington, D.C., area grow into a sprawling, multi-state metropolis. Foote, the executive director of Frisco Marketing Strategy for the University of North Texas' Division of University Brand Strategy and Communications, said that he's watched a similar kind of transformation in the world of communications.

Audio vs. Video Podcasts: Which Format Do People Prefer?
By Anna Amarotti, Lance Concannon
Meltwater - September 28, 2026
Do people prefer watching or listening to podcasts? Meltwater data compares audio and video podcast conversation by volume, growth, engagement, and platform.

Nigeria's IMPR wins Grand Prix at 2026 IPRA Golden World Awards in Greece
Vanguard News - September 30, 2026
Image Merchants Promotion Limited (IMPR) has won the Grand Prix, the highest honour at the 2026 International Public Relations Association (IPRA) Golden World Awards, held at the Hotel Grande Bretagne in Athens, Greece.

Social top brand building channel in B2B, study finds
By Charlotte Rogers
Marketing Week - September 28, 2026
Social media is the number one brand building channel for B2B businesses, according to new Marketing Week research.

The UN's AI dialogue has a to-do list, with or without Washington
Resultsense - September 25, 2026
As the US told the UN that AI talks must not drift towards global governance, six civil-society experts set out a concrete agenda for the UN Global Dialogue before it meets again in May 2027.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

The Next Communications Skill: Designing Information For People And AI (Forbes - September 29, 2026)

PR Risk Management Lessons from the Good Good Golf and Sydney Sweeney Ad Controversies (LBB Online - September 29, 2026)

How HubSpot Runs YouTube for B2B Education (Everything-PR - September 29, 2026)

From Bespoke to Buyable: The Product Shift in Professional Services (O'Dwyer's - September 29, 2026)

How to communicate change to frontline employees when they don't read email (Ragan Communications - September 29, 2026)

PR Stunt Watch: DI PETSA milks it, KFC loses it & Tesco puts it into Uber Eats (PRmoment (UK) - September 24, 2026)

Why brands should lead with public relations | On Top of PR (Axia Public Relations - September 29, 2026) [PODCAST]

Paramount-Warner Bros. Discovery Puts Investor Communications to the Test (CommPRO - September 29, 2026)

How to get your press release noticed by journalists and AI (EIN Presswire - September 29, 2026)

OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now. (PR@ctical - September 28, 2026)

Strategy vs. tactics in PR: What's the difference? (Sword and the Script - September 29, 2026)

4 ways communicators can prepare for AI-driven reputation risk (PR Daily - September 29, 2026)

How to find newsjacking opportunities before your competitors do (Muck Rack - September 29, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

The Next Communications Skill: Designing Information For People And AI
By Jessica Wong, Founder & CEO of Valux Digital
Forbes - September 29, 2026
The future of visibility may depend less on how much information organizations publish and more on how well they structure what they know.​

PR Risk Management Lessons from the Good Good Golf and Sydney Sweeney Ad Controversies
By Nicole Grant
LBB Online - September 29, 2026
As the old saying goes, "there's no such thing as bad publicity." Or is there? After the last few weeks the teams behind two controversial sports ads might not agree.

How HubSpot Runs YouTube for B2B Education
Everything-PR - September 29, 2026
Discover how HubSpot built a massive B2B audience on YouTube by focusing on marketing education, not just product demos.

From Bespoke to Buyable: The Product Shift in Professional Services
By Keri Toomey, Executive Vice President, Professional Services at Highwire
O'Dwyer's - September 29, 2026
The professional services model has always sold one thing above all else: bespoke expertise. The right people, with the right knowledge, custom fit to your specific problem. That expertise still has value. What's changing is the conditions under which clients will pay for it.

How to communicate change to frontline employees when they don't read email
By Katie Hickman
Ragan Communications - September 29, 2026
You have a change communications plan. The emails are scheduled, the intranet page is built, the manager toolkit is ready and maybe there's even a town hall on the calendar. Then someone asks a deceptively difficult question: How are we going to reach our frontline employees?

PR Stunt Watch: DI PETSA milks it, KFC loses it & Tesco puts it into Uber Eats
By Kim Allain
PRmoment (UK) - September 24, 2026
We are officially on the home run to Christmas, lads and ladies. Mariah is selling Christmas concert tickets. TikTok is feeding me B&M Christmas decor that I don't need – but will get anyway. And, someone reminded me we are less than 100 days away until the big C word... I'm not sure if they were talking about me or the festive season.

Why brands should lead with public relations | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - September 29, 2026
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.

Paramount-Warner Bros. Discovery Puts Investor Communications to the Test
CommPRO - September 29, 2026
The Paramount-Warner Bros. Discovery transaction has generated no shortage of headlines. But behind the deal itself is another story, and one that matters across investor relations.

How to get your press release noticed by journalists and AI
By Issac Morgan
EIN Presswire - September 29, 2026
When a press release leaves your screen, it begins a life you can't entirely control. It lands in crowded inboxes, appears in search results, gets interpreted by AI and, if it catches the right journalist's eye, may become a reported story.

OpenAI's Agent Hacked a Government. OpenAI Told Them 84 Days Later, by Email. Your Agent Crisis Plan Is Due Now.
By Sarah Evans
PR@ctical - September 28, 2026
The first autonomous AI breach failed on comms before it failed on code. I wrote the four-move protocol your org doesn't have yet. And GEO 101 for agencies is Oct 9, one fee for your whole team.

Strategy vs. tactics in PR: What's the difference?
By Alex Austin Vollor
Sword and the Script - September 29, 2026
Strategy and tactics work in a similar way. Although the terms are often used together and sometimes interchangeably, they serve very different purposes.

4 ways communicators can prepare for AI-driven reputation risk
By Courtney Blackann
PR Daily - September 29, 2026
As AI systems become part of how organizations make decisions, answer questions and present information to the public, communicators will have to manage what happens to trust when humans aren't the ones speaking.

How to find newsjacking opportunities before your competitors do
By Marina Grudeva
Muck Rack - September 29, 2026
Once a story is everywhere, competitors are already weighing in, journalists have found their sources and the window may be closing. The hard part is noticing a story early enough to decide whether your organization has a real reason to join the conversation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Upholding Ethical Communications Standards in the Age of AI (PRsay - September 28, 2026)

The Trust Paradox: Why Financial Services Spend More But Earn Less (O'Dwyer's - September 28, 2026)

Taylor Swift's latest album announcement raises a question about audience fatigue (PR Daily - September 28, 2026)

The Machines Got Faster. Trust Didn't (Institute for Public Relations - September 25, 2026)

Good and Bad PR: Olympics crocodiles, Trump silenced, the Americano, and Which? (PRmoment (UK) - September 24, 2026)

Could AI Make Us All Act Like Ants? (CommPRO - September 27, 2026)

PR Daily unveils the 2026 Top Agencies honorees and finalists (PR Daily - September 28, 2026)

Microsoft Moves Communications Under Brad Smith in Structural Shift (PRovoke - September 25, 2026)

4 CCO trends internal communicators should watch (Ragan Communications - September 28, 2026)

You can’t shape AI narratives without fixing your measurement first (Muck Rack - September 25, 2026)

What University Didn't Teach Me About PR: My Internship Learning Curve (Brookline PR - September 23, 2026)

13 Effective Marketing Strategies For Engaging Younger Consumers (Forbes - September 28, 2026)

Nano Banana in Public Relations: The Complete 2026 Guide (Everything-PR - September 28, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

Upholding Ethical Communications Standards in the Age of AI
PRsay - September 28, 2026
September is Ethics Month for PRSA. In July, its Board of Ethics and Professional Standards released an updated advisory about the use of AI agents in public relations.

The Trust Paradox: Why Financial Services Spend More But Earn Less
By Lori Ruggiero, Managing Director, Corporate Communications, Fintech & Financial Services at HUNTER
O'Dwyer's - September 28, 2026
The financial services industry thinks it needs more communications, when the real issue is credibility, and that requires entirely different solutions.

Taylor Swift's latest album announcement raises a question about audience fatigue
By Courtney-Moed Melendez
PR Daily - September 28, 2026
When does audience engagement become audience fatigue?

The Machines Got Faster. Trust Didn't
By Mac Worsham. Founder and Managing Principal of The Veritas Continuum
Institute for Public Relations - September 25, 2026
The machines got faster. Trust didn’t. Stop racing the machines. Start measuring the trust.

Good and Bad PR: Olympics crocodiles, Trump silenced, the Americano, and Which?
By Andy Barr, Season One Communications
PRmoment (UK) - September 24, 2026
Like everyone else in our industry, I keep thinking that maybe, just maybe, the news agenda will calm down tomorrow. Tomorrow never comes! It is a ram-packed media schedule, so… let’s go.

Could AI Make Us All Act Like Ants?
By Tom Madden
CommPRO - September 27, 2026
Tom Madden takes a playful look at what the surprisingly organized world of ants might tell us about our increasingly AI-driven future.

PR Daily unveils the 2026 Top Agencies honorees and finalists
PR Daily - September 28, 2026
Public relations and communications keep changing, but some agencies keep leading the way — delivering sharp creativity, measurable results and strong client service. PR Daily is proud to announce the 2026 Top Agencies honorees and category finalists, a diverse group of firms that reflect the innovation, resilience and strategic thinking driving the industry forward.

Microsoft Moves Communications Under Brad Smith in Structural Shift
By Diana Marszalek
PRovoke - September 25, 2026
The change puts communications within Microsoft's corporate, external and legal affairs organization as the company searches for a successor to longtime CCO Frank Shaw.

4 CCO trends internal communicators should watch
By Sean Devlin
Ragan Communications - September 28, 2026
Jessica Bayer, managing partner for the corporate affairs and communications executive search practice at DHR Global, hears the same complaint from executives hiring their next communications chief all the time. Here are the trends Bayer is seeing and what they mean for internal comms pros.

You can’t shape AI narratives without fixing your measurement first
By Marina Grudeva
Muck Rack - September 25, 2026
Before you chase more AI visibility, start with a clearer picture of the coverage you already have.

What University Didn't Teach Me About PR: My Internship Learning Curve
By Nisa Abid
Brookline PR - September 23, 2026
You can learn the theories of communication, media relations and PR strategy in a classroom, but it is difficult to truly understand the pace, pressure and expectations of an agency until you are in the middle of it.

13 Effective Marketing Strategies For Engaging Younger Consumers
By Forbes Communications Council
Forbes - September 28, 2026
Social platforms, creators, online communities and emerging AI-driven search are creating new opportunities for brands to build meaningful connections with audiences.

Nano Banana in Public Relations: The Complete 2026 Guide
Everything-PR - September 28, 2026
Nano Banana, Google's Gemini image model, renders legible text with about 94% accuracy. Here is how PR teams use it for graphics and social cards in 2026.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Read some of today's best PR and Comms industry news clips:

How To Measure Earned Media When Clicks Are Disappearing (Forbes - September 25, 2026)

Why AI Search Makes Sources a PR Job (O'Dwyer's - September 25, 2026)

The Scoop: OpenAI needs better comms. They've been looking for a CCO for 9 months. (PR Daily - September 25, 2026)

PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash's Rare Admission and What Holiday Shoppers Really Want From Brands (PRNEWS - September 24, 2026)

"Benevolent" Stereotypes Are Undermining Your Neurodiversity Efforts (Institute for Public Relations - September 22, 2026)

"Indies up, networks down," Warren Johnson on the PRmoment Podcast (PRmoment (UK) - September 23, 2026) [PODCAST]

Sustainability Fatigue: How to Communicate Environmental Impact Without the Greenwash (CommPRO - September 24, 2026)

Ethics Is Not a September Initiative (HMA PR - September 24, 2026)

How to get your people quoted more: Advice from PR coach Michael Smart (Muck Rack - September 24, 2026)

Headliners: One Campaign's Phoenix Ricks (PRovoke Media - September 25, 2026)

Here's what employees really need during any change (Ragan Communications - September 23, 2026)

The Most Valuable Thing A Communications Team Creates Isn't Content (Forbes - September 25, 2026)

Please forward this free newsletter to someone who should be in the loop!

Summary Section:

How To Measure Earned Media When Clicks Are Disappearing
By Boris Dzhingarov, Founder of ESBO Ltd
Forbes - September 25, 2026
Earned coverage still shapes what people believe and what the machines say about you. It just does its work upstream, where a click never happens.

Why AI Search Makes Sources a PR Job
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - September 25, 2026
Most conversations about AI search today focus on format: clear headers, simple definitions, easy-to-scan comparisons. That work matters, but it assumes the underlying content is still true. It often isn't.

The Scoop: OpenAI needs better comms. They've been looking for a CCO for 9 months.
By Allison Carter
PR Daily - September 25, 2026
The Scoop: OpenAI needs better comms. They've been looking for a CCO for 9 months. Plus: Credit union president out of a job after 'Lake America' post; beauty brands turn awkward situation into memes.

PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash's Rare Admission and What Holiday Shoppers Really Want From Brands
By Nicole Schuman
PRNEWS - September 24, 2026
PR roundup covers the White House's ongoing press access battles, why DoorDash's "we screwed up" settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

"Benevolent" Stereotypes Are Undermining Your Neurodiversity Efforts
Institute for Public Relations - September 22, 2026
Organizations seeking to move beyond stereotypes in their neurodiversity campaigns can take practical steps to demonstrate a genuine commitment to inclusion.

"Indies up, networks down," Warren Johnson on the PRmoment Podcast [PODCAST]
By Ben Smith, Founder, PRmoment
PRmoment (UK) - September 23, 2026
With 100 Days of 2026 to go, Warren Johnson founder of W Communications and PRmoment Podcast host Ben Smit discuss 2026 so far, and look ahead to Q4 and 2027.

Sustainability Fatigue: How to Communicate Environmental Impact Without the Greenwash
By David Harrison
CommPRO - September 24, 2026
With sustainability, it wasn't about apathy, but rather exhaustion. People still care, but they're burned out from hearing another brand talk in broad strokes and with vagueness about how they were doing their part to save the world.

Ethics Is Not a September Initiative
By Abbie Fink
HMA PR - September 24, 2026
Awareness of ethics in public relations goes beyond just the month of September. It is year-round. With AI as a huge variable in the ethical equation, we must always commit ourselves to authenticity and transparency.

How to get your people quoted more: Advice from PR coach Michael Smart
By Kristen Dunleavy
Muck Rack - September 24, 2026
Getting an expert quoted isn’t just about having the right credentials, it’s about understanding what journalists actually need. We checked in with PR coach Michael Smart to learn how to become the PR pro journalists trust to connect them with useful, credible and quotable sources.

Headliners: One Campaign's Phoenix Ricks
By Diana Marszalek
PRovoke Media - September 25, 2026
This week we speak with Phoenix Ricks, who was recently named chief communications officer of the One Campaign. Ricks brings to the global advocacy organization more than 15 years of experiencing that includes leading government relations and public affairs work for Shein in the US and PepsiCo across Asia, Africa and the Middle East.

Here's what employees really need during any change
By Isis Simpson-Mersha
Ragan Communications - September 23, 2026
Emilie Bingham, senior director of communications & brand at ShipStation Global, helps small and mid-sized businesses ship their products efficiently. She has led the company's internal communications through acquisitions, restructurings, leadership changes and, most recently, a company-wide merger and rebrand.

The Most Valuable Thing A Communications Team Creates Isn't Content
By Amanda Simonian, Chief Marketing Officer at TerraFlow Energy
Forbes - September 25, 2026
When everyone has access to the same tools, structures and increasingly the same language, polish can't carry a brand identity on its own.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.